What pits are there in wedding photos?

There are online platforms such as Volkswagen Meituan, Baidu Nuomi, Wedding Celebration, Daoxila, Wedding Bazaar, 59 1, wed 1 14, Weibo, and Today's Headlines. Most stores need to pay the opening fee and deposit. The ranking of businesses we see is not necessarily based on the number of visitors' clicks, bookings or praises. For example, the business ranking of Volkswagen Meituan is CPC (cost per click), which is popularly called bidding ranking, so the top ranking must be well-funded, and it is normal to spend thousands of dollars a day.

Weibo, why do headlines always push wedding photos today? There are two possibilities: usually pay more attention to wedding photos or miss such advertisements; Personal data information is more in line with the target population.

2. Advertising space of each network platform

Banner advertising space, slide advertising space and even popular information on the front page of the wedding platform are paid to the platform, which is expensive, and the monthly cost may be higher than the studio rent. Why do you do it when it's so expensive? There are two reasons: there is likely to be a second sale for you to pay; Because of brand awareness and subsequent promotion, the cost is well controlled.

3. WeChat circle of friends

Your WeChat circle of friends may often see links to online bargaining, online voting and electronic photo albums. Does the studio or studio have the ability to support developers? 99% are incapable (except for some listed and quasi-listed companies). Yes, there are listed companies in the wedding photography industry), and maintain the official account of WeChat at most. So where did these things come from? Generally, there are two aspects: door-to-door sales promotion/friend introduction; Online training courses are available or purchased. Yes, you also need to bear the study and training expenses of the studio staff. If the boss finds a young lady when he opens a room and goes back to the company for reimbursement of "spiritual counseling", the expenses will also be borne by you.

4. Activities in the same city

When the off-season comes or will come, many people in the company will stare blankly and be embarrassed. So the boss patted his thigh and decided to do a loss-making business: organize activities in the same city, go to the store for free or visit the shooting venue.

Really lose money? Really lose money. Generally, when you arrive at the store, you will be sent to sign a small gift, and then you will spend thousands of dollars to take you to the shooting site to visit. After arriving at the venue, we will organize a visit and warm-up activities on the spot, and we will take you to enjoy a free luxury lunch at noon. But you may find that the boss may not be there for lunch, because he is worried about money and picks up a box lunch in the corner. After dinner, go shopping. After shopping, I'll take you back to the store. If interested, sign the bill on the spot. If you are not interested, write the photos taken that day as posts and send them to the online platform for publicity.

Really lose money? Not necessarily. You may lose money that day, and the cost at the end of the day may be five or six thousand. But why are so many smart bosses willing to lose money? There are two reasons: there may be orders after the on-site experience is satisfactory; These recruits are all platform V, their words are more influential, and what they send out is more credible.

These people can write tens of thousands of words in a soft article, and thousands of dollars have to be written by so many people, and the manuscript fee is not enough. A bad review can affect a lot of business, and a long praise article can also bring a lot of intention consultation.

5. Introduction by friends

After the guests take photos, there will be many opportunities for you to help promote them: after the photos are taken, I will help you choose some simple repairs to share with your circle of friends and tell you that you can give the stage away; After choosing the photos of the album, let you continue to share your circle of friends and tell you the number of photos you can give away; When you pick it up, you will be told that you can introduce friends to take photos and give you phone bills or points.