Traditional Culture Encyclopedia - Photography major - How to express the artistic form and emotional factors in commercial photography?
How to express the artistic form and emotional factors in commercial photography?
Regarding the artistic conception of photographic works, Picasso once said: "Art is the index of the times, and the special feelings of any era will induce artistic forms consistent with these artistic conceptions." 2 1 century today, the photography art is developing with each passing day, and the connotation of photography culture has been given a new meaning: photography has gradually become a means for people to exchange ideas and express artistic conception. Artistic conception is a special form of people's reflection on objective reality and a psychological reflection on objective things. It is not a reflection of the objective object itself, but a reflection of some relationship between the object and the subject. Specifically, artistic conception is a subjective attitude and evaluation of people to themselves and their relationship with the surrounding world. It is closely related to people's needs, desires and ideals, and has a strong subjective tendency. On the one hand, artistic conception induces various psychological factors to actively participate in creative activities, on the other hand, it is integrated into other psychological activities, so that the whole creative activities are infected with artistic conception. In other words, artistic conception is an important way of thinking in images in photographic art creation, and it is the induction of artistic conception that sublimates aesthetic representation into aesthetic image; In aesthetic perception, artistic conception will induce image memory and emotional memory, and form a certain artistic conception experience. Helen Manzer said: "The ultimate of visual art is to express feelings that are difficult to be embodied with concrete images." Similarly, there is no photographic art without artistic conception. In the whole photography art, artistic conception is embodied in the following four aspects: First, the artistic conception of experiencing life. ...
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