Zhe Gui's "Xinhe Street" teaches you how Wenzhou people succeed in business!

Zhegui is from Wenzhou, and Xinhe Street is an ordinary street in Wenzhou city.

"Xinhe Street" by Zhegui is a surprisingly short novel; but although it is a bit short, it becomes more and more interesting the more you read it.

——What does it smell like?

Smell like a businessman? The taste of the product? Business smell? Or is it the smell of business?

It may not be more about teaching you how to make a business successful, but how to make people successful; not just how to live like a poor person, but It is to live a calm, sincere, patient and chewable life.

Make a lot of money, what next? Pay more attention to credibility! Credit is the foundation of business!

Otherwise, if you just make a few dollars, how can you deserve to live in Xinhe Street?

The story is actually very plain at the beginning: the background is a few years before and after the 2008 financial crisis. After Huang Zhongliang graduated from university, he accepted the arrangement of his father, the owner of a small glasses factory, and went to work in his own factory. , and then the story of the ups and downs of the family business in the financial crisis are all stories of several people in the family.

What is more prosaic is still language.

The language of the novel I originally imagined did not require gorgeous rhetoric, but at least some literary talent. This would meet the minimum expectations of readers, right? But, no!

The language of the story is really just plain vernacular, not even particularly concise and concise. There is really no special connotation, almost none.

It’s just ordinary storytelling, a bland narrative, without any deliberate exaggeration or foil, because the point is not here. The author does not want to write a few golden sentences and create a few extraordinary figures through tossing, cheating, and showing off.

No, this is not what Zhegui's "Xinhe Street" wants to express.

What this novel wants to express is something light and philosophical - maybe the author doesn't want to express what I said at all, he is just telling a story. As for things like truth, it’s up to the benevolent and the wise, the author doesn’t bother to care.

In order to facilitate understanding, you can make a comparison with the TV series "Mr. Good" starring Sun Honglei, Jiang Shuying and other big stars, especially the rapid switching between the shots at the beginning of the TV series, the opening and closing of scenes. , such a fast pace is exactly in line with the requirement that TV dramas must capture the audience within the first few minutes. Otherwise, the pace is too slow, and the audience may change channels and stop watching.

Maybe this comparison is not very appropriate; but the rhythm of Zhegui's "Xinhe Street" is slow and narrated slowly. Even the most important plot in the middle is affected by the financial crisis. The protagonist Wang Wenlong failed in business, went bankrupt, fled, and was on the wanted blacklist. The author did not deliberately sensationalize the story.

It’s not necessary. In movies and TV series, these storms and waves can be combined with sound and light images to make the audience’s hearts tighten, tighten, and tighten again and again.

However, in Zhegui's "Xinhe Street", even for the above-mentioned plot, the author's narration is urgent. There is no need to be nervous, there is no need to exaggerate the tension, and there is no need to make the readers nervous. Xixi, completely unnecessary.

The author can take a leisurely stroll and talk about the most tense plot.

Because what is important is not the violent storm, but the people who are being hit by the violent storm. Of course, the most prominent of these people is the businessman Wang Wenlong - Wen Shang Wang Wenlong!

Wang Wenlong is a Wen businessman who went out to Xinhe Street. According to incomplete statistics, there are at least dozens or millions of Wen businessmen like him distributed in every corner of the world. He is a believer. Hejie went out and went to Spain, and the Wenzhou businessmen who were doing the glasses business - such Wenzhou businessmen are very typical in Wenzhou. Many of them are like this. They have gone from Wenzhou to the world; but it is not necessary to say that they are particularly typical. Because there are so many of them, they are almost to the point of ruining the streets, so I grab a lot of them.

This is such a Wenzhou businessman who has gone abroad. He is abroad, but his business is still in China, doing foreign trade. A businessman outside Wenzhou holds the hands of many local enterprises in Wenzhou. Everyone is prosperous and suffers.

No, the story suddenly started to rise and fall under the background of the 2008 international financial crisis: Wang Wenlong, who was originally doing a prosperous business in Spain, was suddenly tricked by his Spanish partner. He was cheated, his business went bankrupt, and he was wanted by the police. He had no choice but to hide in the basement of the home of a fellow Wenzhou businessman in Spain, living a life of fear and darkness for more than 70 days. The urge to go out and surrender yourself to some sunshine and fresh air!

So what stopped him from surrendering? ——He still owes a debt of more than 5 million yuan to fellow Wenzhou fellows in China!

The debt had not been repaid, and he felt that he could not sit still in jail in Spain; so he tried every means to sneak back, returned to Xinhe Street, and sold the villa he had bought at a low price - according to the market price, It was sold for 7.5 million yuan and he only needed 7 million yuan, and then quickly paid off the 5 million yuan debt.

Then he just lives a low-key life. Of course, for a Wen Shang like him who has experienced great storms, no matter how low-key he is, his business value is still unknown in the eyes of his fellow Wen Shang. And metaphorical.

Especially his character of being trustworthy and keeping promises, which he endured all the hardships and smuggled back to China just to repay his debts - this is the most valuable thing about Wang Wenlong, a warm businessman!

So he immediately became a favorite in the eyes of the Wen merchants on Xinhe Street - everyone was vying to hire him as a professional manager of their own companies, and he naturally chose not to force him to pay off the debt. The Wenzhou merchant with a debt of 5 million yuan, and then the business continued slowly; then a few years later, suddenly one day news came that the Spanish partner who had deceived Wang Wenlong was caught, and the truth came out, and Wang Wenlong was innocent No more hiding around. Although not much money was recovered by the Spanish police, Wang Wenlong was free after all. He no longer had to live in uncertainty and could come and go freely.

Once free, the goodwill of Wen businessmen like Wang Wenlong who have withstood the severe test will naturally soar. Then the day of reinvestment and business will be just around the corner for a comeback.

Huang Zhongliang, a college graduate who witnessed all this, should be able to learn a lot from it. The story ends when Huang Zhongliang leaves his father's company and invests in setting up a factory on his own, and all the great gods come to help him. , stopped just right.

The author Zhegui, don’t want any unnecessary nonsense or sensational language, not at all. It will end naturally where it should end.

The story of a generation of Wen businessmen who experienced the great storms of the 2008 international financial crisis ends here, but the images of several Wen businessmen who ups and downs remain in the minds of readers like a knife. Can't leave for a long time.

The narrative technique is simple and the story language is plain, but the philosophy conveyed from it, or business ethics, is unbreakable. Credit is the foundation of all business ethics!

Generations of Wenzhou businessmen have relied on this method to successfully move from the shores of the East China Sea to the whole country and the world.

There is no need for more sensational summaries, otherwise it would be too disrespectful to the style of Zhegui's "Xinhe Street".

Stop here, OVER!