Traditional Culture Encyclopedia - Photography major - What are the different requirements between advertising shooting and news shooting?

What are the different requirements between advertising shooting and news shooting?

Advertising photography is photography that takes commodities as the main shooting object and serves commodity communication activities. Therefore, advertising photography has the dual attributes of business and culture, which requires advertising photography to be creative, knowledgeable, popular and aesthetic.

Requirements for news shooting: news articles should be timely, authentic and visible, with positive reports as the mainstay, and at the same time dare to exert public opinion supervision and expose the ugly phenomenon of lashing the society, and strive to achieve news shooting "no one has me, people have me new, people are new and I am fast, people are fast and I am good".

It can be seen that the biggest difference between advertising and news shooting is the documentary nature of news shooting, and advertising shooting can even be exaggerated and exaggerated. News shooting serves the society, while advertising shooting serves the business owners and merchants, which leads to the fundamental difference between them.