Pirelli's interpersonal relationship

For Pirelli, interpersonal relationship means innovation. Sources of information: calendars, advertisements, cultural and sports undertakings.

Its extension has initiative, such as Pzero style design and the rising Pirelli film-a complete global event. Pirelli calendar proves that our group has strong competitiveness in the field of interpersonal relationships that lead industrialization.

Back to 1964, Pirelli's marketing department in the UK decided to print calendars for high-end customers as year-end gifts.

In fact, the Pirelli calendar was born one year earlier-1963 cooperated with Terence Donovan, but it was not released.

Marco Tronchetti Provera, president of Pirelli Group, said at a calendar exhibition: "This is in line with our group's industrial tradition of foreseeing reform: this is why Pirelli has long stood among the world's manufacturing industries."

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"Calendar" is the information symbol of Pirelli.

For forty years, Pirelli's calendar has been a brand-new concept representing female charm. Designers and photographers of Pirelli calendars can always show different beauty, fashion and charm in their works. Although there are different designers and complicated shapes every time, Pirelli's calendars always show beautiful images from a unique perspective, reflecting the spirit of the times.

These calendars are often photographed all over the world, such as Bahamas, Seychelles, Mallorca, Tunisia, and sometimes under the lights of city squares.

The sea, blue waves, clouds, sky, desert and female models are all perfectly combined with these natural beauty.

Pirelli calendar gives life fantasy, and displays the author's postmodern art with various lights, colors and forms. Every artist has created works that blend the charm of nature and women.

Calendar redefines photography aesthetics. When the traditional calendar is hung on the wall, Pirelli's calendar has been collected in the museum, and Pirelli is still innovating year after year. 1964 shows many international stars. The whole set of photos is full of enthusiasm, sexiness and friendship. Robert Freeman, the royal photographer in The Beatles, took photos himself, and the models gathered on the beach in the south of France to take photos. However, the colorful British customs are faintly revealed in the picture, and the works present a rigorous style in the 1950s.

Since 1974, the calendar has become a status symbol. So when Pirelli decided to stop publishing calendars because of two oil crises, people were silent, and then "Oh, no!" The sun lamented, "They burned everything hanging on the wall."

Finally, at 1984, when there were only memories left in the oil crisis, uwe ommer's Pirelli calendar came back.

1994, the calendar became a part of Pirelli Group's international communication. Herb Ritter (1994) and Richard Avedon Qi Li (1995) showed cindy crawford, Kate Moss, helena christensen and naomi campbell to the world.

In the first 40 years of the publication of the Pirelli calendar, there was an extraordinary wind of images, and in the last 30 years, it persistently hinted at the epitome of society. The original Pirelli Group has a long history of two centuries, during which many first-class designers have devoted themselves to and served the group.

Pirelli began at the beginning of 2 1 century. In fact, this trademark with a long history originated from Marcello Dudovich, Plinho Dogner and Leonardo Cappiello.

In the war years when cigarettes were sold, Pirelli Group was famous all over the world. It reached its peak in the fifties and sixties of 19, during which Pirelli Group gathered the best designers in Europe, such as Max huber, Pavel M. engelmann, bob noorda, Albi Steiner and Raymond Savignac. There are also outstanding Italian designers Bruno Munari, Armando Testa, Riccardo Manzi, Giulio Confilonieri and Pino Tovaglia.

During the same period, books and magazines about Pirelli Group also appeared in magazines such as Ungaretti, Montale, Sciascia and APEC with renato guttuso's explanation.

In addition, Pirelli Group is also famous for its traditional film art, among which two typical channels for sharing information can be traced back to the 1920s and 1930s: documentaries and advertisements.

The main sponsor of European football giant Inter Milan.