Traditional Culture Encyclopedia - Photography major - Why is 1 yuan 1 photo more expensive than 1 yuan?

Why is 1 yuan 1 photo more expensive than 1 yuan?

Because in fact, for a photo studio, the store rent, labor cost and photography cost have been shared equally, while selling other photos is pure profit even according to the standards of 10 yuan and 5 yuan.

For example, the price of each photo in a photo studio is fixed, which seems to be an industry rule, but we can take different forms of promotion, such as maintaining the original price of 1 photo, and if customers like other photos, they can take a decreasing way.

The first photo 1 is 40, and the second and subsequent photos are kept at 20, or the second photo is 20, the third photo 15, and the fourth photo 10. When customers can't make a choice, they usually choose more photos as the price decreases.

Because the future is cheaper, if customers don't choose, they will feel that they have missed the opportunity and have the illusion of "psychological loss", just like we received some coupons but didn't use them, just like losing the cash equivalents of these coupons.