Website optimization: what should Handan SEO optimization do?

First of all, let's think about what SEO should start with. In fact, when I was doing a website, I did the most basic SEO work, such as editing META tags, which is the most basic and very important SEO work.

When uploading documents, the SEO layout of these keywords will be in place.

★? The layout of website SEO

The first step: Amoy SEO core keywords.

SEO core keywords refer to keywords that can bring 80% traffic to the website. The key words of an enterprise should be between 50- 100. How to choose? There are many methods, such as Lenovo, or pull-down, Baidu index. There is also a most direct and grounded keyword translation method:

Select 50 core keywords

For example, there are 10 people in the company, and each person writes 50 keywords that customers ask the most, and there are 500. Sort these 500 keywords according to the frequency of occurrence: for example, when a photography company chooses keywords, "wedding photography" has 10 people, and "Hangzhou wedding photography" has 8 people. Then "wedding photography" ranks first, and you can come here to study seo. The first set of numbers is 22 1, the second set is 399, and the third set is 105. "Hangzhou photography" ranks second, and so on, picking out about 50 keywords with the most repetition, these are the core keywords.

Expand long tail keywords

Then expand these 50 words into long endings. There are two dimensions commonly used to expand the long tail words: one is the region, which can be extended to "Hangzhou photography" and "Beijing photography"; The other is the profit model. For example, "which photography is good" and "which Korean photography is good". In this way, more than 100 keywords have been developed, which are the keywords to be used for SEO inside and outside the station in the future.

Step 2: Website keyword layout

Website structure optimization and brand word optimization

Assign core keywords to each column of the main navigation of the website. The main navigation of a website generally has 10 columns, and each column is assigned 3-5 keywords, thus consuming 50 keywords. The rest of the words are put on the second-level list page or the third-level details page of the website. Each page uses 1 keyword, and this keyword must be a long tail keyword. This is the structural optimization of the website. In the process of website structure optimization, brand words are added to complete the optimization of website brand words. Editing META Tags Each page should use different keywords to edit META tags. Every page of the website has its identity, and the META tag is like his ID number. It is necessary to give different identities to different pages, so that they can be easily recognized and crawled by Baidu.

If your ID number is one, Baidu will only catch one, so the META tag of each page should be different. The above is just the most basic SEO layout. What should SEO do in the station next? In fact, the focus of SEO optimization in the station is the editing of articles in the station.

On-site article editing: how to write on-site article editing? Many people update articles on the website just to write company news. Who will watch your news? In addition, it is useless to write articles aimlessly.

First, the site article long tail keyword layout skills:

The title of the article should contain long tail keywords; In the first paragraph of the article, that is, the first 200-300 words of the article, keywords corresponding to the long tail appear; In the content part of the article, that is, in the field of 300-500, the keywords corresponding to the long tail appear 2-3 times.

Second, the station article optimization skills:

1. Write a composition about optimization. Only 1 keyword is optimized in the inner page, but not multiple keywords. Unless it is a long-tail keyword that contains multiple keywords, for example, the above-mentioned "Hangzhou photography is good" contains three keywords.

2. When optimizing keywords, you must add internal chains. And link to the homepage of the website to improve the weight of the homepage. However, it should be noted that many companies sell a wide range of products on their websites. For example, "wedding company" sells products, but there are other supporting products on the website, such as selling wedding planning and micro-movies. If the keyword "wedding planning" is optimized, the internal link will not link to the home page, but to the list page of the recliner.

3. Add ALT tags to the pictures in the article and give them an attribute. Because the search engine can't read the picture information directly, it can only read the contents of ALT tags.

There is also a "related recommendation" in the article. "Related recommendations" and internal links form an optimized network within the website.

Third, it is worth noting that:

No matter in-site SEO or out-of-site SEO, don't choose core keywords, but must choose long tail words to optimize. For example, "Hangzhou wedding photography" and "which is better for Korean photography". For example, "wedding photography" was optimized, and "Hangzhou photography", "Beijing wedding photography" and "which one is better in Korea" were also optimized. It is equivalent to optimizing 1 keyword to achieve the effect of optimizing 3 keywords.

Overall planning and consideration of SEO optimization work

For example, the keyword "Hangzhou wedding photography" should be optimized. You can make a special page of "wedding photography", and all articles about wedding photography in Hangzhou are linked to this topic. This will enhance the weight of these special pages, so its natural ranking will be very good.

First, do SEO in a planned way.

Select the areas that need to be optimized in the emergence stage (1-3 months), and then specify the keywords that need to be optimized. Then during this time, we will optimize around these areas and keywords. I suggest you choose 5 regions and use 10 keywords to do it. After 1-3 months of optimization, the provinces that did better were selected and reordered. Carry out the second round of optimization, then carry out the third round of optimization according to the results, and so on. Persevere in doing it, and the page ranking after the optimization of long tail words will definitely be significantly improved.

Second, what is SEO for?

When articles are included and ranked on Baidu, 360 and sogou's homepage, does it prove that SEO is doing well? Not necessarily! Because these articles pushed to the front page may not have any sales force, visitors will jump away directly after opening the webpage, and there will be no inquiry or transaction at all. Therefore, it must be clear that writing articles should conform to search engines and seo standards on the one hand; On the other hand, if you want to write for visitors, you must have sales power.

Third, do you need full-time SEO?

A full-time SEO for one year 1.5-0.2 million yuan. Calculate how much free traffic SEOer brings in a year. You will understand that the input and output are too disproportionate. SEO seems to be free, but the labor cost and time cost of obtaining traffic are much more than SEM. So what should we do? It's not that I don't do SEO, but I insist on doing a little bit every day. In the enterprise, not full-time employees, but everyone should be able to do SEO. Every time you write an article, you must meet the standards of SEO, which is the key. In fact, there is no need to invite SEO experts, just follow the instructions in the operation class. META tag, write a good description, write a good article; Insisting on doing SEO in a planned way will definitely have an effect.

Fourth, SEO is a long-term job.

Many people can't hold their temper, and always feel that it is impossible to write an article today, be included tomorrow, and then rank on the front page. Because the website has just been launched, there is no weight, and your inclusion will be very slow.