Why is the rubber duck so hot? Related to childhood _862 words

A rubber duck, starting from the Netherlands, has been to 1 1 countries and 15 cities, and suddenly became popular all over the world. It has an outstanding name-rubber duck. And this wave of "chasing ducks all over the city" has blown from China and Hongkong to the mainland, which has become a golden signboard of "20 13 Beijing Design Week" which opened in September this year.

However, the rubber duck's "home" in Beijing is still in an unresolved state. In order to win the "heart" of "Duck Dad" Hoffman, "Candidate" Shi Chahai even made a "wonderful move", creating public opinion by giving a stuffed duck by boat, hoping to seize the opportunity.

Why is the rubber duck so hot?

The layman looks at the excitement, and the expert looks at the doorway. Many experts have said that the popularity of rubber ducks has nothing to do with hype, but with childhood.

Indeed, rubber ducks will undoubtedly bring back happy childhood memories. The moment of bathing with the duckling is related to home, as warm and relaxed as home. Even if you are used to the high-rise buildings and eye-catching advertisements around Victoria Harbour on weekdays, the survival pressure behind the prosperity can be instantly germinated by this duck with a round head and a round brain and a pouting mouth.

"Rubber Duck" and "To Youth" can be said to be both popular and seemingly coincidental, but both of them objectively verify the simplest essence of creativity itself, that is, creativity is "the art of human nature".

On the other hand, the rubber duck fully proves that "good design is good business".

During his stay in Hong Kong, the rubber duck not only brought simple and simple happiness to tourists, but also promoted the prosperity of catering, tourism and other industries around Wang. Restaurants selling duck curry rice in Harbour City, "duck-watching groups" of local travel agencies, and even amateur photographers who take pictures of tourists on the street have all earned a lot of money, and they have also become indirect beneficiaries of the popularity of rubber ducks.

Unfortunately, many speculators see "business opportunities" for the purpose of "making quick money". Before the rubber duck left Hong Kong, all kinds of fake rubber ducks began to "drift" in many cities in the mainland at the same time. They come in different sizes and shapes, but they all have no pure "bloodline".

The prevalence of imitation, following the trend, plagiarism and "takenism" just reflects that the innovation ability of our cultural industry is extremely weak. A country's cultural industry should be based on respect for copyright. Without copyright protection, creativity can only be like a snail in the distance, and it will never crawl around.

Many people will be unconvinced by this statement. Are we really lacking in creativity? Beijing Roast Duck, Guangzhou Crispy Roast Duck, Wuhan Duck Neck, there are thousands of kinds of roast ducks in China. Who can say that this is not an idea?

But when can we reverse this lazy "plagiarism" model? Only when the ideological concept is completely reversed, the birth date of "rubber duck" is probably near.