Communication Analysis of the Phenomenon of "Internet Red Man" _ Communication Perspective

Abstract: In recent years, with the continuous development of Internet technology, network communication has become more and more autonomous, diversified and active. And in such a media pattern with the rise of grassroots and the enhanced awareness of netizens, many unique? Internet celebrities? Image came into being. Is this article based on? Brother Sharp incident? As the research object, from the perspective of communication? Internet celebrities? This paper analyzes this phenomenon and puts forward some thoughts on this phenomenon.

Key words:? Internet celebrities? ; Communication; Network media; ? Brother Sharp incident?

China Library Classification Number: G206.2 Document Identification Number: Part A Number:1672-8122 (2012) 09-0040-02.

? Internet celebrities? It is a new cultural phenomenon gradually developed with the popularity of the Internet. Now, this phenomenon has penetrated into people's lives. From the earliest rascal Cai and Annie Baby, to Sister Furong and Sister Fairy, and now to Brother Hugh and Brother Sharp, they all rely on their own uniqueness? Personality? It quickly became popular on the internet, and with the follow-up and amplification of traditional media, it moved from virtual to reality. It can be said that no matter at the aesthetic level, or at the level of traditional values and social moral consciousness, online celebrities? All these phenomena have had an immeasurable impact on the public. But, as a? Popular? Internet sensation? Brother Sharp? There is no doubt that its fame deserves extensive and in-depth discussion.

First,? Brother Sharp incident? From beginning to end

(1) Primary stage: chic life? Become the focus of attention

2010 65438+1October 30th,? Brother Sharp? This photo first appeared in? Hummingbird net? Photography forum, but its real popularity network still comes from a post on Tianya forum.

February 2 1, ID? Wet people in the street? Some netizens published an article in Tianya Forum entitled "Kill the first gorgeous passerby in the universe! Handsome enough to stab your dog in the eye! Details of relatives and friends' human flesh. In the article, the author will? Brother Sharp? Compared with Japanese hipster Hiroshi Fujiwara, praise him in the form of spoof? Brother Sharp? The powerful gas field has aroused the widespread pursuit of netizens.

At the same time, netizens began to pay attention? Brother Sharp? Life experience, and continue? ****? . Actually? Brother Sharp? Formerly known as Cheng Guorong, he is a beggar in Ningbo.

(2) Development stage: a turning point in public opinion? Care about Brother Sharp?

What is the ID in Tianya Forum? Hold on to the vest to avoid being torn off? For the first time, a netizen turned his perspective to the right? Brother Sharp? Love and help. In his reply to the original post, he advocated that netizens should be sympathetic and not treat a tramp as an entertainment object. In the following days, the post was forwarded many times.

But with the development of the incident, some netizens began to doubt? Brother Sharp? And post the PS photo of Brother Sharp on the forum. Until February 25th, Tianyi Forum was called? Old cat? The ID of the post, right? Brother Sharp? The confirmation of identity has brought public opinion back on track. Besides, what's the ID name? ken 1 19 1 10？ In the reply of Hummingbird Forum, some netizens also appealed to everyone. Brother Sharp? Give a helping hand At this point, netizens began to organize themselves to help Brother Sharp.

(c) The climax stage: the traditional media followed up and the government provided assistance.

With what? Brother Sharp? Internet has become popular, and domestic media such as China Daily, Southern Weekend and qianjiang evening news are interested in it. Brother Sharp? The story was revealed. And Japan? Searchina？ Website, British Independent and American BlackBook? Fashion figures? Foreign media such as columns also reported on this.

In the meantime, netizens asked the government? Brother Sharp? The public opinion about the rescue of the market has also intensified. On March 2, according to Xinhuanet,? Brother Sharp incident? It has attracted the attention of Ningbo municipal government. Shortly thereafter? Brother Sharp? It is funded by the local government and people from all walks of life. March 7,? Brother Sharp? Go back to my hometown in Jiangxi after separation 10, and reunite with my relatives.

(d) The final stage: merchants take the opportunity to seek profits. Brother Sharp? Start a new life

20 10 may 1,? Brother Sharp? I was invited to a fashion show on a farm, but I was disappointed by the poor performance of countless citizens and netizens. In the end, he quietly returned to China under the pressure of public opinion. Later it was reported that? Brother Sharp? Did you go to work in Beijing on June 8? Issue? Strive to realize your own value.

Are you online? Brother Sharp? After becoming famous in one fell swoop, many businesses began to take the opportunity to seek benefits. Like Jianguo? Brother Sharp? Men's wear brand, and filmed the movie "The Legend of Brother Sharp". It can be said that although? Brother Sharp incident? This has come to an end, but some businesses are right? Brother Sharp? This concern has not stopped.

Second, from the perspective of five elements of communication? Brother Sharp? Epidemic phenomenon

Guo, a famous communication scholar in China, believes that a basic communication process is composed of disseminators, receivers, information, media, feedback and other elements. Next, this article will expand the five elements from the perspective, right? Brother Sharp? The epidemic phenomenon was analyzed.

1. Correspondent. Specifically,? Internet celebrities? What are the communicators in the phenomenon? Internet celebrities? In itself,? Network pusher? And then what? Internet celebrities? The audience of information is divided into three categories. Are you online? Brother Sharp? In the process of becoming popular, it is mainly caused by? Network pusher? Operating behind a virtual network, not? Brother Sharp? Do this on purpose

The so-called network pusher is actually helping? Internet celebrities? A famous matchmaker, they did it through the internet? Agenda setting? To attract the attention of netizens and control public opinion. Finally, through a series of interlocking boosting operations, let the pushed have influence and popularity, so as to realize their own commercial interests.

Are you online? Brother Sharp incident? Now, the initial network promoter is the name ID of Tianya Forum? Wet people in the street? But in fact, he is not for profit, just to satisfy himself? Brother Sharp? Psychological appeal of real information. However, shortly after the incident, a network team intervened for profit.

2. Recipient. With the increasing number of netizens in China, the influence of network audience in network events has also increased rapidly. It can be said that in modern society, whoever has mastered the audience has mastered everything. For example. Internet celebrities? In the event, the recipient can exercise his anonymity and freedom of expression by sharing, commenting and posting, and even develop into an opinion leader on the Internet to control public opinion. However, in the face of massive network information, it is difficult for most audiences to make the right choice. Internet celebrities? The pursuit mainly comes from the psychology of curiosity, depressurization and group carnival. Can you say that? Brother Sharp? Many characteristics of the body have aroused people's strong curiosity and selfish desire, and they are popular on the Internet. At the same time, the pressure of social competition and the constant change of media make the public seem to live in a closed container, lonely and depressed. So? Brother Sharp? To a great extent, it has become an outlet for the audience to release pressure, relieve loneliness and pursue popularity and excitement.

3. news. For what? Internet celebrities? As far as popularity is concerned, information is undoubtedly an extremely important part. Are you online? Brother Sharp incident? The information conveyed, that is, the content of communication, is strange and wonderful, which can meet the psychological demands of most audiences, so it has aroused widespread onlookers and pursuit of the audience.