Planning scheme of Valentine's Day activities in 2022

In order to ensure the high quality and level of activities, it is usually necessary to prepare an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. What problems should we pay attention to when making an activity plan? The following is my carefully organized Valentine's Day activity plan for 2022 (6 items in total). Welcome to read the collection.

2022 Valentine's Day Activity Planning Scheme 1 I. Activity Time

20xx year x month x day.

Second, the venue of the event

Customer service center on the first floor.

III. Contents of activities

During the activity, in order to reflect the atmosphere of Valentine's Day activities and seize the holiday business opportunities, a marriage certificate gift activity was specially launched during the activity.

Fourth, the activity operation

① Anyone who comes to the store with a marriage certificate can get xx roses for free without shopping; Limited to xx pieces, while stock lasts.

(2) All couples spend any amount in our store, and when aluminum gets married, it will give xx roses (married for xx years); Limited to xx pieces, while stock lasts.

(3) Every couple customers spend any amount in the store, and when it is a porcelain wedding (married for xx years), they will be given xx roses; Limited to xx pieces, while stock lasts.

(4) All couples spend any amount in our store and give xx roses when Mingzhu gets married (married for xx years); Limited to xx pieces, until stock lasts; Add xx boxes of chocolates, limited to xx boxes, while stocks last.

⑤ All couples and customers spend any amount in the store, and Ruby will be given xx roses when she gets married (married for xx years); Limited to xx pieces, until stock lasts; Add xx boxes of chocolates, limited to xx boxes, while stocks last.

⑥ All couples and customers spend any amount in the store, and xx roses will be given for the golden wedding (married for xx years); Limited to xx pieces, until stock lasts; Add xx boxes of chocolates, limited to xx boxes, while stocks last.

Verb (abbreviation for verb) division of activities

The planning department is responsible for the procurement of roses and flowers and the creation of the atmosphere at the event site; The finance department is responsible for distributing registered gifts at the event site; The operation department is responsible for the supervision and inspection of activities.

Planning scheme for 2022 Valentine's Day activities 21. Activity time:

August 16

Second, the activity name:

"Love is Tanabata, meet"

III. Contents of activities

1) "The better the night, the lonelier the Tanabata", a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site.

All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

2) Guest room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3) Catering:

Restaurant launch conference

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

restaurant

On the day of the activity, if you spend all your money in 77 yuan, you will get a rose.

Fourth, the implementation details

1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3) Please ask the Finance Department to inform all food and beverage cashiers and make discounts.

4) Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seats, 2 posters in the lobby and related publicity.

6) Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in information port (one month)

Report quarter color version +600 words soft text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion 0. 04 yuan/article 60480 2400 yuan

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

About 68,000 (full replacement)

Total: 2,500 yuan (excluding replacement)

Someone said, "The happiest thing in my life is that no matter how many beautiful women (handsome guys) there are, TA's eyes will always be on me."

There is always a lot to say about love, but the moment I saw you, I didn't know where to start. Just like the moment I first met you, I have been deeply involved ever since. ...

Tanabata is approaching, and the wedding dress will create the perfect moment for you!

Love Tanabata, love life!

You deserve the best of me!

Great program, walking on thin ice. Love TA is actually very simple.

The first step: the attention of love

From now on, the official Weibo: Wedding Photography will send out an activity Weibo in the Weibo every day. As long as you pay attention to wedding photography and reply to reprint this article on the same day, customers in Weibo will have the opportunity to get the value provided by wedding photography1a hug bear in 88 yuan.

(Note: I will choose the 8th, 28th, 48th, 68th and so on among the customers forwarded to Weibo on the same day. We will send a gift to every 20 customers, and each Weibo account can only receive a gift once. )

Step 2: Call for love.

If you love TA, say it out loud. From now on, you should pay attention to the official Weibo: While the netizens of wedding photography are reprinting the Weibo of the Chinese Valentine's Day @ Your loved ones can use this article to get a gift of love from Weibo: a Swarovski necklace.

Step 3: Love is simple.

Love is very simple, in fact, it doesn't need much. Wedding photography on Tanabata also gives you a simple love! Just report to the online customer service, and the exclusive 2999 yuan premium package for Tanabata Love is opened today! Love will last forever!

Step 4: Be grateful for love.

From now on, all netizens who pay attention to the official Weibo: wedding photography can enjoy a set of summer passion photos worth 888 yuan as long as they find the customer service report of the wedding photography network department and recommend their friends to place an order successfully.

Step 5: Love is the most beautiful.

Customers who participate in this activity can enjoy the right to shoot the latest international brand wedding dress once by placing an order as long as they report it to online customer service!

2022 Valentine's Day Planning Scheme 3 I. Theme of the event

Family is priceless, and love me is rewarded.

Second, the activity time

20xx x month x day to x month x day

Third, the object of the activity

Husbands (or boyfriends) of participants and members of beauty salons

Four. Activity content

During the period of 20xx x x, all men and gentlemen (or boyfriends, note: there is no need to buy the special package of "Romantic Warm Hearts for Couples") can get a love pledge card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers and make their love last forever.

Verb (abbreviation of verb) activity promotion

1. Key time for publicity: five days before the event.

2, propaganda means:

A, send a bill (theme: a letter to a man);

B, hanging banners (activity theme);

C. Poster posting or X-box display (activity description);

D. newspaper clippings;

Tanabata lovers advertising balloon propaganda.

Remarks on intransitive verb activities

1, lobules should be inflammation. 6. Activity notes are powerful and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;

3. Set the sales target of the activity, and decompose it into the corresponding task indicators of beauticians (beauty consultants), and reward them according to the achievement rate after the activity;

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

2022 Valentine's Day Activity Planning Scheme 4 I. Activity Background

February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.

Second, the theme of the event

Valentine's Day Pink Tour in xx Hotel

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Single guests can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclubs:

1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

5. Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you. Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day! On February 14, the "single aristocratic couple" of Dongguan Villa met, and the "party" was waiting for you! Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: put the campaign advertisement before February 10, and do a good job in creating the Valentine's Day atmosphere before February 13.

2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan, and do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated rose: 6000 ×0.3 yuan = 1800 yuan.

2. Rose: 500 × 1.00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =2000 yuan.

4. Powdered snow yarn: 100 yard ×5.0 yuan =500 yuan.

5. Flyer: 10000 ×0.25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan = 2,000 yuan.

7. Others: 500 yuan

Total: 9800 yuan

2022 Valentine's Day Planning Scheme 5 I. Target Strategy

1. The overall goal is to achieve the success of the activity on Valentine's Day in Tianmen, xx, attract more customers for the flower shop, win more people's support and love, and finally realize the benefits.

2. During the specific target activities, strive for a turnover of more than xx million yuan every three days, order no less than xx flowers every day, and send flowers no less than xx times every day. Total number of scattered flowers xx.

Second, the purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Third, the object of the activity

All consumers.

Fourth, the theme of the event

Valentine's day.

Verb (abbreviation of verb) activity mode

First, determine the partners. In this activity, we can find companies that provide us with bouquets and flower care products to cooperate and win their sponsorship.

The second is the promotion method.

1, flower booking activity.

2. Valentine's Day Theme Flower Show.

3. Valentine's Day bouquet promotion.

4. Special activities for Valentine's Day.

5. Short articles related to flower arrangement.

Time and place of intransitive verbs' activities

I. Activity time The activity time is xx days, namely xx day, xx day and xx day. Venue: this time, our cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

The third is the way of advertising cooperation.

1, big exhibition board.

2. Leaflets.

3, signboard design, flower shop decoration layout.

4. Website promotion.

Seven, the preparation of personnel arrangement

Recruit xx temporary workers, xx female and xx male before the activity, responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late. Xx delivery personnel are needed. There are xx delivery workers and xx male temporary workers in our store. It takes xx people to answer the phone and order online. Our store has xx customer service staff and xx female temporary workers. I shop Xx bouquet decorator, xx original bouquet decorator, xx female temporary worker; Xx publicity at the door, xx street publicity, xx temporary workers, xx women and xx men, XX women at the door, and XX men nearby; Arrange xx people to sell scattered flowers in nearby universities, cinemas, large entertainment places, squares, gardens and other places where lovers will go together on Valentine's Day. Our original xx salespeople are all female temporary workers and will give these xx temporary workers some training. In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

2022 Valentine's Day Planning Scheme 6 I. Theme of the event

Love each other and love Tanabata best.

Second, the activity time

20xx August X to August X.

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around emotion, love and family, realizing the integration of activities and marketing activities.

Four. Activity content

1, caring for each other, I love my wife and my large-scale collection activities on Tanabata.

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? My wife and I started a large-scale collection activity, and now we need to collect the earliest wedding photos and the earliest marriage promises. After the event, we will arrange the wedding time according to the photo shooting date.

The earliest wedding photos were five, and the owner of each photo rewarded 200 yuan with exquisite gifts.

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

The photos (which will be made into a booth after collection, and the original photos will be returned to me) promise to be handwritten, signed by customers, made into a booth, and displayed at the X Square event site.

Person in charge:

2, care for each other, the favorite Qixi xx Pedestrian Street is 77% off the current price. (20xx August X, discounted, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love the Tanabata xx large-scale cultural performances, wonderful live activities.

On August X, xx Square, wedding show.

On August X, xxx Square, wedding show.

August X, xxx Square X Cultural Year Series Activities

Person in charge:

4, care for each other, really love the Qixi Million Paper Crane.

Ten thousand paper cranes greet Tanabata in xx Pedestrian Street. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, the paper and pens of paper cranes can be prepared at the scene, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them in the X Square of the pedestrian street.

On the afternoon of August X, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first. Person in charge: X.

5, care for each other, love Tanabata xx Tanabata Queqiao Club!

Objective: To make use of the traditional Chinese Valentine's Day in China to hold a magpie club with the nature of social welfare, so as to attract more customers to enter and understand xx.

Time: X month X day to August X day.

Partner: Radio X.

Activity theme: Meet you and me because of the Qixi Bridge in xx.

Plan content:

Form:

In the form of a form of blind date registration, fill in the blind date registration form,

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.

Active phase:

The first stage: the registration stage is from August X to August X.

Interested personnel can register at the reception desk of xx, Century Taihua Plaza and Xinhe Supermarket.

The second stage: the blind date stage

A large-scale villagers' meeting was held in xx on August X, and the company staff made a list of applicants.

Person in charge:

6, care about each other, love what to send to your lover on Tanabata!

In August of x-x, I bought 65,438+000 yuan in xx and sent a special discount card to X Flower Shop in Washington, Lan Zhi. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

7, care about each other, love the Qixi lovers love contest.

Husband and wife love contest, Tanabata party, held in X Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.