What problems should be paid attention to in advertising design?

What points should be paid attention to in the production of advertising films?

On the production screen of the commercial film: the production should be concise and powerful, each screen serves the theme, and the production of the commercial film should highlight the key points.

2. About the sound effect of commercial film production: Use sweet music and songs to set off the picture, or ask the composer to compose music according to the style of the commercial film.

3. In the narration of commercial film production: be honest, approachable, and not artificial and offensive.

4. Advertising words for commercial film production: Easy to understand is the most important thing for commercial film production. Don't think that all audiences have the same level of appreciation.

5. Actor's performance in commercial film production: try to be close to the truth, perform naturally, and exaggerate is not good.

Advantages of product commercials: Many enterprises are adopting the traditional promotion method of product promotion. Advertising films are made, such as sending publicity pages to customers, placing advertisements in various media, attending exhibitions and promoting their products online.

Let's take a look at the advantages of product advertising with you:

Convenient and effective: with the promotional film of enterprise introduction or product promotion, enterprise leaders and marketers no longer need to introduce to dealers or direct customers repeatedly; Due to the detailed demands of the promotional film, users' feedback attitude and efficacy comparison can also be added, which can effectively arouse the audience's desire to buy.

Low cost: 3-5 minutes of product promotional film only needs 200-65438+ 10,000 yuan, which saves a lot of money compared with the investment of hundreds of thousands or even millions of advertising films. And the broadcast fee is much cheaper than hard commercials.

Large amount of information: a 15 second commercial can only appeal to a single message, while a product promotional film can tell the audience everything according to the specific content and any length, so as to fully and clearly show the characteristics, functions, mechanism and usage of the product, which is helpful to establish brand affinity.