Traditional Culture Encyclopedia - Photography major - Which is more difficult, photo studio post-retouching or Taobao art design?

Which is more difficult, photo studio post-retouching or Taobao art design?

First, about retouching, I combine my own understanding to elaborate from the following three aspects:

1. Most photo studios are probably wedding photography, mainly portrait retouching, and some shops may have a low overall style. Relatively speaking, the later retouching is not so high-end and so simple.

There are always similar cases, where hundreds of thousands of wedding photos are taken, and then they can't be repaired or repaired. Of course, there are also high-end wedding photography.

High-end post-retouchers of wedding photography will not only repair the customer's skin, but also blur and grind the skin crazy, but modify it through retouching to make the skin look more natural and whitening; Will consider adjusting the overall tone; I will make up under appropriate circumstances, and later I know that makeup can also increase some makeup effects and add a lot of colors; If the shooting environment is not suitable, some adjustments may be made to the synthesis process later.

Of course, product refinement is not only jewelry, but also some products should be modified in the later stage. Exquisite will only make the product look better and more attractive!

3. Star photos, this is self-evident. It is often said that real stars have less skin and thinner legs. Of course, it may also be due to their own post-retouchers. If it can't be repaired, some goofs will be complained by netizens that "the legs are so thin, but the background is crooked by P" and "the legs are so long that the knees seem to have been repaired" ......

To sum up, I personally think that retouching is not only a photo studio retouching, but also includes the refinement of products and the participation of stars in activities or film festivals. Of course, rough repair and fine repair have different effects, so retouching also takes effort!

Second, Taobao artists are divided into platform and store e-commerce designers, and platform e-commerce designers such as Taobao, Tmall and other platform designers; Shop e-commerce designers such as: three squirrels, Baique Ling, etc. The two are different in nature, so the content and scope of work may also be different.

Platform designers mainly do the revision of the mall, the design of the new business section of the mall, Banner design and so on. Need to be responsible for some large-scale special activities, the page design should be both different and unified, and the direct docking person is generally the planner or operator who does some specific operational activities for the platform.

Shop designers should do shop home page design, detail page design, activity topic page design, Bnner design of various sizes, and the direct docking person is the shop operator or owner. Some shops may need designers to carry out design operations from product photography to late finishing, and some shops are too small to operate copywriting, so designers may rely on themselves.

(The description of platform designers and store designers here refers to the second chapter of Wu Ting's book "Only this kind of design can sell well". )

Both platform designers and store designers need to be very capable, otherwise it will not be easy to finish so much work all day, and sometimes it will be quick and timely.

Finally, whether it is retouching or Taobao art design, every field is very powerful. Nothing is more difficult than this. Doing 360 lines well requires precipitation and accumulation. The content of visual design is very extensive, which includes many categories. It is very powerful to learn well in every direction. Don't always compare, just look at which direction you like and which direction you are going to attack!

Hello, everyone, I'm Lao Shen, an artist from Taobao.

Which is more difficult, the later photo studio or Taobao art designer? Actually, there is no comparison. Because the nature of the tasks of the two positions is different. The later stage of the studio is mainly to please customers, and Taobao artists mainly sell products.

The software used in the two positions is based on PS, but almost all the objects in the photo studio are portraits, and peeling and toning is the biggest job of this position. As long as customers look at beautiful photos, they are young and their skin is white, tender and shiny, which can almost rejuvenate people. This is why some people take wedding photos and don't know if they are themselves. Taobao artists are faced with products, and they want to sell products. Although they want to retouch the map, it is impossible to retouch it beyond recognition. Artists' pictures are more about highlighting selling points and intuitively expressing sales information. It really doesn't matter whether they are beautiful or not.

No matter what position you are in, if you stay there for 2 years, you will find that you can't fully master the software because you only operate a few functions. For example, the photo studio is more about polishing and color matching. In contrast, the Taobao American trade union is more and more miscellaneous, but it is impossible to fully operate the software. Therefore, it seems more difficult for beginners, but you may get bored after a long time. Unless you have access to more new picture objects.

In other words, due to different positions and fields, PS has different operational priorities, such as Taobao artists, photo studios, printing shops, advertising companies, printing houses and so on. And each field has different requirements for pictures, so the operation is different and the application is focused. No matter which industry, if you like it, you should operate more. No, surgery is useless. After all, PS is technical software.

It is not simple. Yes, it's not difficult. It's hard. No. You'd better be familiar with your hands. No job is easy. I am glad I like it.

I will answer your questions separately according to my personal experience.

Taobao artists mainly do website page design, beautify the poster production of online stores, make pictures of products into pictures that need to be described in Taobao, and design leaflets of products. ...

From the nature of work, Taobao artists not only need technical support, but also need to look at the updated content and highly rated pictures in the same industry to facilitate their own updates. ...

Later, the studio mainly retouched portraits. According to the type of work, it can be divided into: sorting, design and color matching.

Judging from the nature of the work, the photo studio was later due to. The workload is relatively large, so his type of work will be divided into finer ones, and the bigger the company, the finer it will be. Of course, the nature of the work is relatively simple. So it is a good introduction, but to do it well, you need to dabble in photography, makeup … knowledge.

Both. Although the barriers to entry are low. But by the end of the studio, this profession will be more common, because almost every city needs such designers. Taobao artists, on the other hand, don't have such a big talent demand in the studio.

This depends on the effect of taking pictures and the requirements of customers in the later period. If it's just a simple retouching, lighting and the like, you can use general retouching software and some basic knowledge. If the difficulty is higher, such as background replacement, details repair, Taobao details page making, etc. In addition to certain artistic skills, you also need to have the awareness of artistic mapping, panoramic selection and collocation ability.

I think Taobao art design is more difficult. Let me talk about it.

Taobao art design sounds simple, but Taobao's requirements are constantly updated, and the control of words and phrases is strict, so we should pay attention when drawing. Secondly, Taobao has many shops. To be an excellent Taobao artist, you must have excellent design ability in addition to fast processing of pictures. The scope of work also includes: art design of online shop, aesthetic deconstruction of color system of online shop decoration and product color system, comprehensive decoration of online shop, product picture processing, advertising promotion picture processing, product description picture processing and so on.

The later stage of the studio is relatively mechanized, which only requires that the processing of the picture is well controlled, and the overall color aesthetic feeling of the characters and photos is well controlled.

So I think Taobao art design is more difficult.

Taobao art designer, it happens that I have done both.

The later stage of the studio is also divided into low-level entry and advanced finishing. However, there is an obvious shortcoming in the later stage of the studio, which is volume. No matter what your level is, if you want to make money, you can only increase your speed. Even the advanced intensive training can't escape the boring repetitive work, which is a physical activity. Of course, there are benefits. The initial requirements are very low. You can enter the business if you know computers and are not color blind.

Taobao artists are also divided into types (operational and professional designers). The entrance threshold for majors is generally high. Professional advertising companies basically do not accept graduates with low academic qualifications or non-majors. Because aesthetics is more important than technology in this industry. This is emphasized by major art colleges. If you want to become a monk halfway, you can only rely on talent and low salary to enter the industry, work overtime and stay up late, and then accumulate several years of experience to grow up slowly, if you can carry it down.

Taobao art design is more difficult.

In terms of difficulty, from two different dimensions, the studio pays attention to your aesthetic and artistic vision in the later stage; E-commerce artists pay attention to your keen market observation and certain industry accumulation; It's no use looking good.

In the later stage of the studio, it is relatively difficult, and the requirements for fine-tuning portraits are more detailed. Hair, skin color, figure and even some defects in clothes should be dealt with.

Taobao art design is more difficult. Because by the end of the studio, I was actually proficient, and I felt more manual, because the places to be repaired and the requirements were basically fixed. If I give you a photo, you can just follow those points, and there are often fixed templates. After doing it for a long time, every photo is not much different in your eyes. But Taobao artists are different. Because products are different from products, more importantly, customers' requirements are different. So sometimes I will make a first draft/second draft/third draft, and finally I will make a design that customers are very satisfied with and you think is "junk". On the one hand, it is physically tired, on the other hand, it is mentally tired. Especially when it is finalized and revised repeatedly, it really makes people collapse.

So, if you are a new designer, start with the studio. When you are an old designer, you will get used to being tortured by customers.