The work content, job responsibilities, and job requirements of Taobao operations assistants

In the process of promoting and operating a store, we must rely on the tacit cooperation of the entire team to do a good job in operating the store. The most arduous work is the operation of the store, so it is usually operated on Taobao. Assistants are provided for operators, but do you know the work content and requirements of Taobao operation assistants? The editor will give you a detailed introduction below. Job content of Taobao operation assistant

1. Placement and management of online store products

(1) Organize products and assist photographers to take photos of products.

(2) Collect the pictures provided by the photographer and then write the copy.

(3) Hand over the pictures and copy to the designer team, and then produce the details page, and be responsible for the later product upload, and then conduct mutual inspections.

(4) Page optimization.

2. Planning and promotion of activities

(1) Responsible for the promotion of the store, increasing the click-through rate and page views of the entire store, completing the store's sales goals, and being able to maintain the overall store's sales Operational work.

(2) Plan the store’s promotion and promotion activities.

(3) Regularly track and evaluate the promotion effect, submit statistical analysis reports of the promotion effect, promptly propose marketing improvement measures, and provide implementable improvement plans.

(4) Responsible for the daily promotion projects of the online store, store and title keyword strategies, search engine marketing, Taobao, diamond exhibitions, through trains, community forums, gangs, and with the store Cooperate with various marketing and promotion efforts.

(5) Complete the tasks assigned by the department head.

3. Internal operations

(1) File and organize the living information of the living circle.

(2) Answer and solve communication problems between users and merchants.

(3) Organize the operation reports and use them as a reference for leaders to make decisions.

(4) Reconcile and settle the merchant’s income.

(5) Handle refund and complaint applications submitted by users. Qualifications for Taobao Operations Assistant

1. Be proficient in the marketing rules of Taobao and Tmall, and understand the shopping habits and shopping psychology of online customers.

2. Dare to challenge yourself, are very passionate about online marketing and promotion work, have a clear and clear understanding of the development of e-commerce, and have a sense of innovation.

3. Have experience in Tmall operation and promotion planning, and those with team leadership experience will be given priority.

4. Be familiar with through trains, diamond booths, Taobao customers, and various advertising resources, including various Taobao activities.

5. You have a strong sense of teamwork, are good at discovery and communication, and can solve problems. You have a strong sense of responsibility, are honest and dedicated, and can bear the corresponding work pressure. Job Responsibilities of Taobao Operations Assistant

1. Improve product and category search rankings in the store, including marketing and promotion of product title keywords, Taobao through trains, and other activities.

2. You need to have a certain degree of innovation, be creative and passionate, and be able to constantly find new ideas and methods to increase the popularity of the e-commerce platform.

3. Responsible for the operation, promotion, and marketing of product brands in Taobao and Tmall malls, which can increase the conversion rate and page views of the online store.

4. Regularly track and evaluate the promotion effect of the store, make statistical analysis reports on the promotion effect, analyze and effectively operate the visit volume and conversion rate of the store and products.

5. Be proficient in Tmall rules, formulate appropriate and effective discount activities and marketing activities based on the attributes of the products in the store, and implement and follow up on the corresponding details.