What does circle mean?

"Circle" is a generalization of relatively middle-to-high-end specific social groups that naturally arise in the social background of class differentiation. It can be a class with the same social attributes in a broad sense, or it can be a group with strong social ties and similar social attributes in a region.

Stratification is an inevitable feature of social development, which will lead to obvious differentiation of multiple classes, as well as organic integration of the same class, and the same group of people will have similar lifestyles and artistic tastes , it’s natural to have more connections.

The initial manifestation of this kind of stratification and circle movement can be said to be the "cultural salons" produced in modern Europe. As a social circle, its stability is more stable than today's marketing "circle". layer" is stronger.

Extended information

There are several specific manifestations of the circle effect:

First, each circle has unique values. The essence of a circle is that a group of people with similar preferences come together, so each circle will have its own unique culture and unique values.

People outside the "circle" may not understand this value, but people in the "circle" take it for granted. For example, people in the "celebrity fan circle" think it is normal to list their favorite celebrities. For another example, people in the "fishing circle" may like to catch a big fish, take pictures and then throw it back into the sea.

Second, there are often obvious "label preferences" outside the circle.

If values ??are the internal manifestation of a circle, then "labels" are its external manifestation.

The small circles are actually different labels. When people from different circles evaluate each other, the first thing they look at is labels.

For example, "artistic youth" is a label that defines people who think they are artistic. You can recall how many restaurants now insist on telling you that this place is "artistic" before letting you eat the food.

Thirdly, there will be many KOLs in the circle, which are “opinion leaders”.

In every circle, there will be some influential people. Outside this circle, these people may be nothing, but once they enter this circle, they are "great gods". These people are Key Opinion Leaders, or KOLs for short, which translates into Chinese as “opinion leaders.”

Baidu Encyclopedia - Circle Marketing