Milk tea shop photography dog

I think this is cheating consumers. There is a very common phenomenon in tea shops, which is to publicize the above patterns. The capacity of a large cup is almost twice that of a medium cup. Many consumers see such a huge amount of large cups when buying, and buy them out of practical psychology. However, in fact, many large cups in the tea shop look like large cups. In fact, the inside of the package is hollow. Generally speaking, it's just paper cups stacked with paper cups. There is a cup that is not so big in the middle of the seemingly huge cup. This kind of behavior of tea shop is to stimulate consumers to buy through the differences in appearance and packaging. If the capacity of large cups and the design principle of containers are not clearly stated in the promotion, it is clearly cheating consumers.

1. Online celebrity milk tea attracts consumers to buy with its oversized packaging, but in fact, the problem that the actual capacity of milk tea does not match the publicity capacity has appeared many times, but it has never been reported before. 10 On the afternoon of June 27th, a reporter began to visit the capacity of milk tea, and the final result was as expected. The reporter visited a tea shop in Changsha and learned? I don't know winter? The 500 ml capacity marked by milk tea is actually only 370 ml. This is not a mistake in the production process, but a deliberate deception of consumers.

In addition to the online celebrity milk tea capacity does not meet the actual capacity, there is also a packaging problem, that is, the large cup packaging is deliberately made into a huge amount, but actually it is hollow inside. In the daily purchase process, the store often puts the medium cup and the large cup together. Just looking at the packaging design of the cup, consumers are secretly amazed. It turns out that spending one or two yuan more can have twice the capacity of a medium cup, so that consumers can immediately make a decision to buy a large cup of milk tea.

2. Consumer purchase guide In fact, many online celebrity milk teas look for loopholes through the psychology that consumers don't care about capacity, or deceive consumers visually to induce them to buy, which are all improper behaviors. These problems can be forgiven if the store makes it clear when it publicizes before buying, but deliberately reducing the actual capacity is a kind of deception. Therefore, consumers must pay attention to the capacity during the purchase process, and if the actual situation does not match, it should be reflected in time.