Traditional Culture Encyclopedia - Photography major - The Development History of Wedding Studio
The Development History of Wedding Studio
The predecessor of most wedding photo studios in China is the photo studio. At that time, people usually only took a simple photo when they got married. The photo studio also uses a simple mechanical camera, and the makeup depends on your own preferences. There are no professional makeup artists and no full-time photographers. With the development of economy, people's requirements for wedding photos are gradually increasing. When taking pictures, I will change several sets of clothes, including cheongsam, military uniform, ancient costume and wedding dress. The market requires the classification of photography to be more professional and meticulous, so some photo studios specializing in wedding photos began to appear. They are equipped with some professional photographic equipment and have their own simple workshops. The era of the first bucket of gold
Since 1992, professional wedding photography technology, which has been popular for a long time in Taiwan Province Province, has been gradually absorbed and introduced from the mainland.
From 65438 to 0994, some of the earliest wedding photo studios in China began to attract people's attention. At this time, the studio not only introduced professional photographic equipment, but also absorbed and trained a group of full-time photographers, and more professional wedding photography services gradually appeared in their work. "After the initial surprise, people quickly accepted this modern wedding commemoration method," the manager of Golden Paris told reporters. "Driven by this consumer demand, most photo studios have dug up the first bucket of gold." According to insiders, during the period of 1997-200 1, the profit of wedding photo studio was quite high, reaching about 70%, which was not only the time when practitioners dug up the first bucket of gold, but also the accumulation period of wedding photo studio. digital era
Attracted by market profits, more and more wedding photo studio operators have brought more exquisite services to consumers, and competition has begun. In the process of competition, the industry has ushered in the opportunity of transformation. In 2002, coastal cities took the lead in applying digital photography technology to wedding photography, and also created the first digital wedding photo studio. The application of this technology not only reduces the cost and improves the efficiency, but also increases the amount of work in the studio, such as computer post-processing and super-large image production. This not only requires the studio to absorb more professional and technical personnel, but also internal management and related services are crucial. As a result, some successful wedding photo studios gradually occupied the main share of the market, and some poorly managed photo studios either withdrew from the industry or reduced their business projects, and the internal classification of the industry caused by the market gradually became clear. The era of service
Under the general trend of market classification, some well-known wedding photo studios have become the main targets of people's consumption. These photo studios gradually noticed the importance of corporate image in business. Operators pay more attention to product innovation and service optimization while constantly improving product quality and strengthening internal management.
In the increasingly fierce competition, each studio strives to provide more thoughtful and meticulous services in various ways. Pre-sale, including the decoration, atmosphere, style, reception and introduction of the studio, should fully consider the needs of consumers; In sales, from makeup and clothing to photography, framing and post-production. We also strive to meet the requirements of consumers; After sale, including framing, warranty, makeup, etc. And try to satisfy consumers. At this time, the wedding photo studio originated from the photo studio also entered the brand period. The era of culture, art and national characteristics
The vast majority of wedding photo studios are dominated by European, American and Western cultures, and have entered an era of fierce homogenization competition. Each studio with its own strengths is seeking a breakthrough in its advantages. So photo studios based on traditional culture and featuring ethnic characteristics gradually appeared.
With the strength of China and the great rejuvenation of the Chinese nation, national culture will return to the market as selfish departmentalism and show the world the splendid oriental classical civilization as one of the four ancient civilizations. That thing which is rare is dear. Among many countries on earth, China, the cradle of human civilization with a long history, is the cultural heritage of the world's historical civilization and attracts much attention in the world today. Therefore, "China Photography" with China culture as its background and connotation will surely flourish in China and even the whole world. In addition, with the transition from "photography technology" to "photography art", photography has already gone beyond the technical level and pursued more cultural connotations, and China's 5,000-year-old traditional culture has inexhaustible photographic art themes. The orientation of the ancient costume garden is "China Photography", which stems from the respect and obsession of the two founders of the ancient costume garden for China culture, as well as the mission and pursuit of inheriting and spreading China culture. On the basis of costume modeling, she lets customers feel the femininity of China ancient ladies, the elegance of fairy tales, the boldness of heroes and the courtesy of literati while shooting, and works for customers through different photography styles. Therefore, from artistic concepts to creative techniques, from costume props, makeup modeling to scene layout, from service mode to product design such as photos, the ancient costume garden relies on China's 5,000-year-old culture to extract the essence of China cultural elements, which is completely different from photography with western culture as the background in the market. Therefore, the ancient costume garden will surely become the authoritative leading brand in photography.
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