Is there a difference between architectural animation and corporate propaganda film?

Architectural animation refers to an animated film made to express architecture and related activities. It usually uses computer software to express the designer's intention and let the audience experience the spatial feeling of the building. Architectural animation generally creates a virtual architectural environment on a professional computer according to architectural design drawings. Geographical location, building appearance, building interior decoration, garden landscape, supporting facilities, people, animals, wind, rain, thunder, sunrise and sunset, moon, moon and other natural phenomena are all dynamically presented in the building environment and can be viewed from any angle. Real estate animation is widely used in real estate developers' advertising, project bidding, construction project approval, environmental introduction, ancient building protection, ancient building restoration and so on. Specific cases, such as the introduction of Li Fang International Architectural Animation, have led the pioneers of this scientific and technological revolution, greatly improved the taste and grade of real estate developers, and will inevitably bring ultimate benefits.

The enterprise propaganda film is a feature film made by the enterprise independently, introducing its main business, products, enterprise scale and human history. The enterprise propaganda film is mainly a staged summary of the enterprise and a dynamic way of art exhibition and broadcasting, looking back on the past. Corporate propaganda is to unify corporate image, business philosophy and help enterprises. There are mainly five kinds of such films, one is corporate propaganda film, the other is corporate image film, the other is corporate theme film, the other is corporate history film and the other is corporate culture film. As an important means to convey commodity information and promote commodity circulation, corporate propaganda films have been widely used in commercial activities. Corporate propaganda films have relatively independent technical and professional characteristics, and the most significant difference from other photography categories is that they have both commercial and cultural attributes. The purpose of enterprise propaganda film is to convey advertising information and serve commercial activities. Therefore, the success of corporate promotional films basically depends on its role in commodity sales. Therefore, it is not entirely appropriate to examine and request corporate propaganda films from the artistic and aesthetic perspectives. No matter when you create or appreciate a corporate promotional film, you should keep in mind the identity of the corporate promotional film-after all, it is a link in commodity sales. In short, attracting consumers and selling goods well are its primary tasks. Therefore, as long as it plays an active role in the sales process, it is a successful and excellent corporate promotional film.