Traditional Culture Encyclopedia - Photography major - Tips for Taobao clothes shooting
Tips for Taobao clothes shooting
Tips for Taobao clothing shooting 1, preparation before shooting
① Carefully arrange clothes before taking photos.
Clothes that look comfortable to people at first sight may not give people the same good feeling in the camera. The wrinkles that look inconspicuous to the naked eye become obvious and dazzling in the lens, which hurts the feelings of the viewer, so be sure to iron the clothes carefully before taking pictures. In the clothing industry, it is said that "three-point sewing and seven-point ironing", and the effect of serious ironing is very different.
All the clothes are carefully ironed before shooting, and try not to see annoying wrinkles in the lens. Because the lens is more critical than our eyes. Clothes with flat eyes have many folds in the lenses.
② Clothing placement modeling
The decoration of clothes is a difficult job, and the average novice should take some detours if he has no experience.
(3) The selling points and features of the products.
Don't just pay attention to the overall effect of clothes, but also pay attention to their characteristics, selling points and advantages. Details are important. Many novice sellers don't pay attention to shooting details or even detailed pictures, so it is difficult to gain the trust of buyers. So for your own career, you must shoot more details.
The details of clothing products need to be photographed are as follows: tag, zipper, seam, internal standard, Logo, neckline, cuffs, hem, etc. The special features of clothes should be photographed in detail. The more details, the more clearly buyers can see and understand, and the more advantages you have in comparison.
2, ceramic tile shooting clothes
Tile shooting is the most commonly used shooting method for many sellers in Taobao, because tile shooting is relatively simple.
Usually T-shirts, pants, skirts, etc. can not highlight the three-dimensional effect, you can use the way of tiled shooting.
It is also important to choose a good background for tiled shooting. Many sellers in Taobao put their clothes on the bed directly, but the effect is not ideal because of the chaotic background.
3. Suspension technology
Usually clothes in shopping malls are sold on hangers, and customers can see them at a glance. When shooting clothes, you should pay attention to the setting method of background and lighting. If you want to get a clean photo with a monochrome background, you only need a white background with a hood around it and a light source on the front.
A similar method can also be used for shooting model frames.
The use of model racks is also very popular now. On the one hand, it looks like a princess, on the other hand, it can also show the effect of clothes on the upper body, which is relatively better and more intuitive than tiled shooting.
Hanging is a good choice, there are not many technical requirements, but the requirements for the background are higher.
It would be great if you have snow-white walls or beautiful floral wallpaper (not too bright) at home. You are very suitable for this kind of shooting. If not, you have to choose a background cloth and a solid color background. Then match some related trinkets according to different styles of different clothes.
4, real model shooting
It is often seen that many clothing sellers shoot with real models. This shooting method can well show the lines and styles of products, even the texture of goods. Because outdoor shooting is influenced by weather and environment, many sellers choose indoor shooting, so the light source is better controlled.
The lighting angle is more important when shooting indoors. If you want to take good photos of goods, you must master this. The texture of clothes can be expressed by light. Generally speaking, fine fabrics are suitable for soft light, while rough fabrics are suitable for direct polishing.
If conditions permit, it is recommended that sellers use live models to shoot indoors. Of course, you'd better find a professional model if you can. MM with good figure can also be a model to save money.
If you shoot outdoors, you basically don't need lights. The requirements for the weather alone will naturally be higher. When shooting, pay attention to whether there is a place to change clothes around the shooting location. If not, you have to find a way to bring a curtain or something. In a word, we should plan everything in advance, because the required light will change with time. In a word, we should hurry.
When shooting outdoors, you must prepare a large reflector. If you don't buy a professional large reflector, you can use a large piece of white foam board as a simple reflector. It is recommended to use a large aperture and a small depth of field when shooting, which can highlight the subject and blur the background.
How to take pictures of clothes
Light requirements for shooting clothes:
Clothing for shooting indoor natural light should choose sunny morning or afternoon. Outdoor natural light shooting should choose weather that is not particularly sunny, and sometimes cloudy days are a better choice. None of the above can be directly photographed by sunlight!
When shooting with lighting, we should pay attention to the direction of light projection and the distribution of light to make the light uniform.
Clothing summary tips:
1, when shooting baby with lighter color, use point focusing, exposure compensation+1, and don't use flash. Try to take some photos first, mainly to check the shooting effect in the computer, because the photos that look clear and bright in the camera may change in the computer. Of course, the aperture value should also be adjusted according to the actual shooting situation.
2. When shooting dark babies, especially black clothes, you can't use spot metering. Spot metering will make the camera's automatic exposure very strong, and the color of the photo will be distorted, so it is better to use intelligent metering.
3, often use some props to increase the baby's freshness.
4, make good use of macro to reflect the details of clothes, so that buyers can see clearly.
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