I'm taking a practical public relations language class. Who can provide some cases about the language skills of public relations?

1. What is the definition of public * * * relationship?

A: Public relations is a management function mainly engaged in the consultation, planning, implementation and service of information dissemination, relationship coordination and image management affairs of organizations.

2. What are the elements of public-private relations?

answer

The main body of public relations is social organizations; The object of public relations is the public; The means of public relations is communication.

3. What is the role of public relations?

A public relation should have the following five functions:

1. Publicity and guidance, dissemination and promotion.

2. Collect information and monitor the environment.

3. Suggestions and image management.

4. Communicate and coordinate the relationship.

5. Solve contradictions and handle crises.

4. What is the working procedure of public-private relations?

The "four-step working method" of public relations is four stages: investigation, planning, implementation and evaluation.

5. What is the development of public relations in China?

A: Looking back at the development of public relations in China, it can be roughly divided into three stages:

1. Introduction period and start-up period.

In the early 1980s, Shenzhen, Zhuhai, Shantou and other special economic zones were announced one after another, and a number of Sino-foreign joint-venture hotels were built in some important cities. These joint ventures have adopted an internationally standardized management model, introduced public relations management functions and set up corresponding institutions.

2. Adaptation and development period

During the period of 1986- 1993, China's public relations has made unprecedented progress. Although the development of this period is not very balanced, some staged hot spots have contributed to the good momentum and special atmosphere of the overall sustainable development of public relations.

3. Competition and professional division of labor period

From 1993 to now, the development of public relations in China has changed significantly. The essence of this change is that the competition of market economy and the competition law of survival of the fittest promote the differentiation of China's public relations industry.

6. "First" in the history of public relations development in China.

Answer 1985 David Public Relations, one of the largest international public relations companies in the United States, set up an office in Beijing. Soon, Boya Public Relations Company of the United States, which has a long history and is known as the largest public relations agency in the world, cooperated with Xinhua News Agency, and the first professional public relations company in China-China Global Public Relations Company was born.

1987, China Public Relations Association was formally established in Beijing. 199 1 China international public relations association was established in Beijing. The establishment of this association has promoted the rapid and extensive development of communication and contact between China public relations circles and international public relations circles.

7. What is the history of the relationship between the United States and the public?

Answer 1. The relationship between the masses in the primary stage.

1882, American lawyer dormann? Eaton first used the concept of "public relations" at Yale University. 1897, the term "public * * * relationship" was formally used in the Yearbook of Railway Literature compiled by American Railway Association.

2. Public relations in the development period.

There are mainly news agents, public relations for political activities and public relations for corporate activities.

3. Mature public relations.

During this period, the main figure who made an important contribution to the development of public relations was Ivy? Li, he has done a lot of basic work for modern public relations. Through his own propaganda and practice, he made public relations occupy a place in the development of modern society.

4. Modern public relations period (public relations after World War II)

After World War II, public relations were recognized and accepted in a wider range, public relations education further developed, and public relations industry associations began to be established. 1995, the international public relations association was established in London, England, and now its headquarters is in Geneva, Switzerland. The birth of International Public Relations Association marks the independent existence of public relations as a worldwide industry.

8. What is the basic content of public relations professional ethics?

A: The contents are summarized as follows:

Love their jobs and be loyal to their duties; Honest and fair; Pragmatic, diligent and efficient; Take care of the overall situation and keep secrets; Maintain reputation and broad image; Study hard and be determined to innovate.

9. What are the general types of notifications?

The most common types of notifications handled by public relations personnel are:

Meeting notice; Notice of appointment and removal; Indicative notice; Indicative notice.

10. What should be included in the letter of introduction?

Answer 1. Names of other departments or individuals.

2. Name, age, position and political views of the introduced person.

3. Matters, hopes and requirements that need to be discussed and contacted.

4. The unit that issued the letter of introduction and the date of mailing.

5. The validity period of the letter of introduction.

1 1. What should be included in the general introduction of the organization?

Answer 1. Nature, industry and type of enterprise.

2 enterprise assets, number of employees, annual output and profit.

3 product categories, leading products and enterprise ownership.

4. Organizational structure and main person in charge.

5. Organize the composition and division of responsibilities of the high-level group.

12. What should I pay attention to when helping to organize speech activities?

A: Do a good job in the preparation before the speech, the basic work at the speech site and the aftermath.

13. How to handle general complaints?

Answer 1. Listen to opinions in a peaceful manner.

2. Fully conduct two-way communication.

3. Coordinate feedback.

14. How to make transactional contact with major internal and external public?

Answer 1. Carry out and abide by the rules and regulations of the organization to the letter, and make your own efforts to maintain the image of the organization.

2. Do a good job of "going up and going online" and "going down and going online"

15. What are the basic types and characteristics of news media?

Answer 1. Newspapers. Easy to save and retrieve; Strong news; Readers can read and think over and over again. However, limited by the education level of readers, it takes some time to issue.

2. broadcast. More infectious than newspapers; Not limited by educational level; Spread quickly. However, its retention is poor; Unable to dig deep into the text.

3. TV. Appeal and persuasiveness; Not limited by educational level; Spread quickly. However, its retention is poor.

16. How to collect news materials?

Newspaper clippings are the most basic way to collect news materials. The operation method is as follows:

1. determines the selection of data.

cut

paste

classify

tie?up; hype?surrounding?other’s?heat

17. What is the function of the press conference?

Answer 1. Raise awareness.

2. Develop media relations.

3. Reasonable public opinion.

18. What are the types of press release materials?

Answer 1. Comprehensive data.

2. Professional information.

3. descriptive information.

4. Practical information.

19. What is the procedure for inviting journalists?

Answer 1. Count the number of invited journalists and draw up the list of invited media and journalists.

2. Contact the news media and implement the list of invited media and journalists.

3. Make and fill in the invitation letter for the press conference.

Step 4 send an invitation.

5. Determine the number of media and journalists attending the press conference.

20. What should I pay attention to when inviting journalists?

Answer 1. The size of the press conference is determined by the content of the press release, and the number of media and journalists should be moderate.

2. The participation of important media is the key to news release.

3. The procedure of inviting journalists should follow the principle of "public before private".

4. Don't attract journalists or make special promises to journalists by way of interest temptation.

2 1. What are the elements of news release?

A press release usually includes six basic elements, also known as 6W.

Who (who),

What (what),

When (when),

Where (where),

Why (why),

How about (what country).

22. What is a public relations survey?

Public relations investigation is a practical activity that uses scientific methods to investigate an organization's public relations in a planned and step-by-step manner, collects necessary information, comprehensively analyzes relevant factors, and understands the relationship between them, so as to grasp the organization's situation and solve the public relations problems faced by the organization.

23. What are the contents of the public relations survey?

Answer 1. Investigate the public relations activities.

2. Organize image survey.

3. Public opinion survey.

4. Organize public relations communication effect investigation.

24. What is the basic procedure of public relations investigation?

Answer 1. The stage of making an investigation plan.

2. Design survey method stage.

3. The stage of collecting survey data.

4. Process the survey results.

25. What should be included in the investigation plan?

Answer 1. Determine the investigation task.

2. Put forward specific investigation methods.

3. Design the survey outline.

4. Determine the specific scope of the investigation, the survey object and the selection method of the survey object.

5. Clear investigation and implementation departments and personnel.

26. What are the conventional survey methods? What are their characteristics?

Answer 1. Observation method. Its characteristics are: under the guidance of the purpose of organizing investigation, it is necessary to make a careful observation plan.

2. interview method. Its characteristic is that the investigator and the respondent adopt face-to-face communication methods such as dialogue and discussion.

3. Literature review.

4. Questionnaire survey method. It is the most commonly used data collection method in social surveys and is often used in large-scale sampling surveys.

27. What is the definition of special public relations activities?

A: For the purpose of effectively spreading a public relations theme, the collective action of organizing the target public to participate in a planned and step-by-step manner is called a special public relations activity.

28. What are the characteristics of special public relations activities that are different from other general activities?

Answer 1. Have a definite aim.

2. spread.

3. coordination.

4. Efficiency.

29. What types of public relations activities can be divided into?

Answer 1. According to the scale of special public relations activities, it can be divided into large-scale series activities, large-scale activities and small-scale activities.

2. According to the venue of special public relations activities, it can be divided into indoor activities, outdoor activities and outdoor activities.

3. According to the nature of special public relations activities, it can be divided into commercial activities, public welfare activities, professional activities, social work activities and comprehensive activities.

4. According to the form of special public relations activities, it can be divided into: conference activities, celebration activities, exhibition activities and comprehensive activities.

30. What is the function of public relations activities?

Answer 1. The theme of public relations is intensively spread.

2. Promote the target management of public relations plan.

3. Created a media.

3 1. What are the background materials of special public relations activities?

Answer 1. Relevant national policies and regulations,

2. Historical data.

3. Hot demand of target population.

4. The situation of the activity venue

32. What are the basic requirements of public relations photography?

Answer 1. The purpose of photography should be very clear.

2. PR photography emphasizes the uniqueness of the theme.

3.PR photography needs rich composition.

4. Public relations photography should pay special attention to the design of details.

33. What is the planning procedure of special public relations activities?

Answer 1. Project establishment stage.

2. Research stage.

3. Planning stage.

4. In the demonstration stage,

5. Decision-making stage.

34. What is the implementation procedure of special public relations activities?

Answer 1. Make an implementation plan.

2. Preparation stage.

3. The activity is in progress.

4. Activity evaluation.

35. What is the concept of public relations crisis?

Coping with the crisis of public relations is the development and application of public relations in the crisis, and it is also the public relations in the process of crisis handling.

36. What is the concept of public relations crisis management?

Crisis management of public relations refers to the whole process of crisis prediction, supervision, control and coordination by public relations practitioners under the guidance of crisis consciousness and concept.

37. What is the concept of public relations management plan?

Crisis management plan is a written plan formulated by a specific enterprise or social organization to prevent the occurrence of a crisis or minimize losses when a crisis occurs.

38. What are the characteristics of public relations crisis?

Answer 1. Occasionally.

2. Unknown.

3. Disadvantages.

4. Severity.

5. pay attention.

6. Harmfulness.

7. Universality.

8. complicated.

39. What information should public relations personnel collect and provide after the crisis?

Answer 1. Completely record the process, stages and details of the occurrence and development of crisis accidents.

2. Shoot the crisis accident.

3. Shooting audio-visual materials of crisis accidents.

4. In the process of crisis accidents, personal behaviors and related remarks related to the crisis accidents.

5. The reaction of relevant groups in the process of accident handling.

40. What is the significance of crisis management?

Answer 1. Rebuild a good image in the public mind.

2. Reduce or recover economic losses.

3. Coordinate the relationship with the public.

4 1. What are the main types of public relations crisis?

Answer 1. General crisis and major crisis.

2. Internal public relations crisis and external public relations crisis.

3. Tangible public relations crisis and intangible public relations crisis.

4. Man-made crisis and non-man-made crisis.

5. Potential crisis and hidden crisis.

42. What are the basic principles of crisis management?

Answer 1. Principle of timeliness.

2. The principle of calmness.

3. The principle of comprehensiveness.

4. The principle of accuracy.

5. The principle of justice.

6. Principle of objectivity.

7. The principle of flexibility.

8. The principle of publicity.

9. The principle of pertinence.

10. Humanitarian principles.

1 1. The principle of maintaining reputation.

43. What is the basic procedure for dealing with public relations crisis?

Answer 1. Establish a crisis accident handling organization.

2. Go deep into the scene and get to know the facts.

3. Control losses.

4. Analyze the situation and determine the countermeasures.

5. Hold a press conference and release official information.

6. Organize strength and act effectively.

7. Deal with the aftermath seriously.

8. Summarize the investigation and draw lessons.

44. What is the organizational image management of public relations?

The organizational image management of public relations is a process in which public relations personnel actively guide public opinion through the effective dissemination of information and the coordination of relations, so that the internal and external public of the organization they serve can accept and agree with various perceptual behaviors of this organization, thus establishing a good image of the organization in front of the public and gaining public praise.

45. What does organizational visibility mean?

A popularity mainly refers to the degree to which a social organization is known and understood by the public.

46. What does the reputation of an organization mean?

A: Reputation mainly refers to the degree to which an organization gains public trust, praise and praise.

47. What does organizational recognition mean?

Answer: Identification mainly refers to the extent to which organizations and services can make the public identify with their ideas and turn them into practical choices and actions.

48. What are the basic contents of organizational image management?

Answer 1. The information management of organizational image is to manage the information, data and other elements related to the construction of organizational image.

2. Organizational image target management refers to defining, subdividing, developing and monitoring the target public of organizational image communication.

3. Organizational image target management, that is, under the premise of determining the overall goal of organizational image construction, unified management of all work and activities planned and implemented to achieve this goal.

4. Communication management of organizational image. Commonwealth of Independent States

5. Human resource management of organizational image.

49. What is the CIS theory?

Answer CIS is the abbreviation of modern organizational image overall planning and implementation system. Its full English name is Corporation Identity System. Chinese translation is "enterprise identification system". CIS theory advocates that through unified design, corporate philosophy, corporate culture, corporate behavior and corporate visual signs are integrated to strengthen its communication effect, so that organizations can quickly enhance their popularity, reputation and public recognition.

50. What are the general types of organizational image consultation?

Answer 1. Information consultation, grasping the development track of organizational image.

2. Diagnostic consultation to correct organizational image.

3. Special consultation on the image of Everbright institutions.

4. Consulting to solve the crisis of organizational image.

5 1. What are the routine jobs that public relations personnel do in meetings and talks?

Answer 1. Invite each other to meet.

2. Inform the other party of the meeting time, address, main attendees, specific arrangements and related matters needing attention.

3. Accurately grasp the time and place of the meeting and the list of participants from both sides.

4. The host arrived ahead of time and took the initiative to meet him.

5. Arrange the seat map in advance.

6. Prepare a camera tool.

52. What should public relations personnel do in the preparatory stage of the signing ceremony?

Answer 1. Text preparation.

2. Prepare stationery, flags and other supplies for signature.

Decide who will attend the signing ceremony.

4. Arrange the signature hall.