What are the three foundations of the poster?

Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong foresight. If you study design, just mention advertising. I'm afraid the first thing that comes to mind is the poster. 1. The big picture poster is not designed to be held in your hand, but should be posted in a crowded place. It is disturbed by the surrounding environment and various factors, so it must be presented to people with a big picture, outstanding images and colors. Its pictures are full open, folio, long three open and extra large (eight open). ) .2. Strong farsightedness In order to impress people who come and go in a hurry, except for a large area; Poster design should also fully embody the principle of positioning design. With a distinctive trademark and logo. Headlines, graphics, contrasting colors, or a large blank and concise visual process become the visual focus. If we distinguish advertising from other visual arts in form, posters can be said to be more typical advertisements. 3. High artistry As far as posters are concerned, they include all kinds of commercial and non-commercial advertisements. As far as each poster is concerned, it is highly targeted. Commercial commodity poster notes are expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters can give full play to their imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and use their own painting language to design posters with different styles and forms. Many modernist painters' works appear in the form of posters, and there are many wonderful anecdotes and vivid paintings in the history of art. We should give full play to the advantage of large poster area. The paper is good and beautifully printed. By understanding the specific situation of manufacturers, commodities, objects and environment, we can give full play to our imagination. It has a unique form of expression with novel ideas, short and vivid titles and factory notices, emphasizing the forward-looking and artistic nature of posters.