What knowledge do you need to learn in learning e-commerce?

1 What do you mainly study in e-commerce?

E-commerce course is mainly divided into four stages.

The first stage, introduction to computer navigation, color psychology, introduction to new retail, commodity marketing, writing and editing of marketing scheme, scheme display, report production, web page graphic design, opening and decoration of e-commerce platform, commodity photography and video production, introduction to VR virtual design, career guidance course and professional quality course.

In the second stage, e-commerce multi-platform operation, commercial advertising design training, new media marketing, 3D scanning and printing, consumer psychology, architectural professional customer service, search engine marketing, new retail storefront design, and big data marketing model analysis.

The third stage, new retail logistics management, professional quality courses, big data platform management and application, online advertising planning and design, personalized product production project management, VR scene realization, accounting foundation, physical store scene layout and operation, business etiquette and business negotiation, economic law.

The fourth stage is comprehensive training of new retail operation, application training of big data platform and promotion training of new media.

2 e-commerce employment prospects

With the rapid development of China's e-commerce industry, there is a huge talent gap in the field of e-commerce and its surrounding related industries. Therefore, the employment prospects are still very good, and the employment rate is almost as high as over 90%.

However, the contradiction between the growing demand for e-commerce and the shortage of talents greatly restricts the further development of e-commerce enterprises. Both basic practical talents and management talents are in great demand. Under the agitation of "internet plus", many enterprises started a "talent competition".

Some colleges and universities are trained according to the following professional directions: The employment direction of e-commerce major includes many e-government, international business, cross-border electronic commerce, applied technology, operation management, payment and settlement, big data finance, internet finance, internet marketing and internet operation. Therefore, the corresponding employment direction is different.