Traditional Culture Encyclopedia - Photography major - So many self-portrait studios join, how to distinguish?
So many self-portrait studios join, how to distinguish?
Answer: The self-portrait studio industry has experienced a budding period and an integration period. With the intensification of industry competition, there are some differences in the development direction of enterprises, showing different technical styles and schools. In 20 13, the self-portrait studio market was obviously divided, which was the watershed of the industry. One is: entertainment-level self-portrait studio, which focuses on entertainment and outdoor portable operation. The second type is: professional self-portrait studio, focusing on studio effect and post-production.
Before 20 13, the self-portrait studio was a concept product, and the domestic self-portrait studio basically belonged to the same level. Generally speaking, the entertainment concept of "selfie" has been popularized, and there is no substantial difference.
Tracing back to the source, the entertainment-level self-portrait studio was transformed from the original big head sticker, full-body sticker and special effects camera. They are characterized by convenient movement, outdoor operation and rapid machine upgrade. Manufacturers will launch the first, second and third generation machines, which are essentially entertainment-level entertainment products. On behalf of the enterprise, there are global shooting, happy elves, music shooting, special shooting and so on!
Photo studio professional self-portrait photo studio, the equipment pursues professional display effect and photo studio shooting effect. They pay attention to the development of theme sets, shooting skills and creativity, and post-production of images. However, the investment is large and there is a certain technical threshold, so it is impossible to set up a stall. On behalf of the enterprises, there are the Street Shooting Theme Self-portrait Pavilion in Beijing and the Chixia Theme Self-portrait Pavilion in Shanghai, taking the theme set route.
After the development of self-portrait studio industry in recent years, compared with the entertainment level, the research and development of professional studio-level self-portrait system is difficult, with large investment, relatively long development cycle and high requirements for software and hardware. It is impossible for an enterprise to develop successfully without investing a lot of money and manpower!
The gap between entertainment and professionalism, light and shadow is the soul: entertainment-grade products can not only satisfy young people's casual selfies and funny selfies, but also satisfy portrait photography without harsh requirements. But it is very difficult to make a studio-level blockbuster. Entertainment-level systems cannot provide studio-level lighting matching, but use plane light to shoot portraits, which is called full plane light. The soul of a blockbuster is light and shadow. Without professional lighting, you can't take high-quality photos. Professional studio level, built-in portrait intelligent light and shadow module, automatically adjust parameters to meet the individual needs of customers.
The gap between entertainment and professionalism, theme photography allows you to retain repeat customers: the reason why the self-portrait studio can be liked by consumers is largely because its varied and rich theme sets meet the novel shooting needs of consumers. Professional self-portrait studio emphasizes the word "theme", because with the support of professional photography system, many creative concept shooting ideas can be realized. Similar to street shooting such as "Jodl Lilliput" and "4D Fantasy Photography", it keeps up with fashion trends, brings forth the new and firmly grasps the hearts of consumers. Such as romantic fragrant snow, purple dream lavender, European winery style, etc., entertainment-level selfie studios can't do this. .
At the same time, the psd big picture is output, which is convenient for post-production and solves the problem of self-service studio operators looking back. The virtual theme photography function of entertainment-level selfie studio is mostly in the simple typing stage, and it is impossible to output large pictures and psd formats. It's just an entertainment tool, let alone a studio-level blockbuster!
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