20 19 Temporary closure of Bailuyuan Folk Village+reasons for closure

Everyone must be familiar with the film and television drama "Bailuyuan", because this film and television drama has also been broadcasted in many places, including Bailuyuan Folk Village, but it was recently heard that it was blocked. What happened? Bian Xiao sorted out some reasons for everyone!

20 19 Bailuyuan Folk Village was temporarily closed. Shaanxi Bailuyuan Folk Village Scenic Area was temporarily closed with an investment of 350 million yuan. It's only been open for three years. On August 9, the Lantian County People's Government of Shaanxi Province announced that the scenic spot of Bailuyuan Folk Culture Village was temporarily closed and upgraded from now on. It is difficult to see tourists in folk villages, and some playgrounds are overgrown with weeds.

20 19 reasons for the closure of Bailuyuan Folk Village 20161kloc-0/Bailuyuan Folk Culture Village in Lantian County, Shaanxi Province opened to welcome guests. The cultural village was established according to the famous writer Chen Zhong's book White Deer Plain. Driven by film and television dramas, it received120,000 person-times on the opening day, which was a smash hit.

The construction of Bailuyuan Folk Culture Village is not only a pathfinder for the transformation of cultural IP into tourism industry, but also a pioneer for Xi 'an to build a town with cultural tourism characteristics. Bailuyuan Folk Culture Village is also known as a model of creating a town with folk characteristics through "tourism+".

However, yuanjiacun is the real success of a small town with Lv Wen characteristics. If you draw a circle with a radius of 200 kilometers with Xi 'an as the center, you can circle at least five towns with Lv Wen characteristics that imitate yuanjiacun.

Bailuyuan Folk Culture Village is undoubtedly built with yuanjiacun model and Bailuyuan IP, but yuanjiacun model is not so easy to copy.

He Xianfang, which is 0/02km away from Bailuyuan Folk Culture Village/KLOC-0, has been declared closed. The bustling neighborhood of Donghuang Town, which is in Liquan with yuanjiacun, is now empty, and almost all merchants are closed; In the ancient town of Chongquan, Pucheng, where Ma invested, the shops were closed by about one third than before.

Unlike Bailuyuan Film and Television City and Bailuyuan Bailucang, Bailuyuan Folk Culture Village is not escorted by Shaanxi tourism and Qujiang cultural tourism enterprises.

Bailuyuan Folk Culture Village, funded by Shaanxi Weishui Cultural Industry Investment Co., Ltd., is called "a bunch of small bosses gather sand to make a tower and share the cultural tourism bonus" by people in the industry, and it is doomed to "fail to become a climate".

Sure enough, just one year after the opening of the park, because of the single business model, tourists spit out that "the folk village has no folk customs except eating", and the evaluation was greatly reduced; In terms of management, the investment promotion of "one hammer in the east and one stick in the west" makes similar restaurants "compete in the same village", resulting in a large number of shops being vacant, and the frequency of investment promotion in management has greatly increased.

One year after the broadcast of 20 16, even the TV series "White Deer Plain" was not broadcast for a long time, and it was predicted by the media and the public that it was about to close down. The confusion of its management mode can be seen.

Bailuyuan Folk Culture Village, which has not undergone any improvement, has survived the scene of 20 18 passenger flow but is still firm with the tourism boom in Xi 'an in the past two years, and has also been named as "the worst scenic spot in Xi 'an" by the media.

Lantian county, as an important cultural tourism project in Bailuyuan, is also trying to help Bailuyuan folk culture village rise.

At the end of 20 16, Lantian county helped Bailuyuan Folk Culture Village project without approval, and illegally occupied land in the name of tourism development, ancient town construction, sightseeing agriculture, etc., and was interviewed by Shaanxi provincial government by name.

At the major investment promotion meetings, Lantian County also vigorously promoted the Bailuyuan Folk Culture Village (Phase III) project, hoping that enterprises could take over and invest 70 million yuan to rally.

However, Bailuyuan Folk Culture Village, regarded as a model by major media and research institutions and studying the reasons for its decline, has long been notorious.

Finally, after three years, Bailuyuan Folk Culture Village, which was exhausted by Lantian County and merchants, was gracefully announced by Bailuyuan Management Committee to enter the "ICU" to see if it could be revived.

Bian Xiao also deeply regrets the closure of Bailuyuan Folk Village. If it is developed according to the established plan, it must be a very good scenic spot, but it is too commercial, and it is a pity to end up like this!