What are the elements of book design? What are the three elements of book design?

Graphic design in book design mainly refers to the graphics or patterns applied on the cover and cover. It can be abstract or concrete. Designers should first understand the main contents of the manuscript and the author's creative style, on this basis, choose the most appropriate expression and composition form, and initially conceive the cover or cover of the book. After repeated scrutiny and revision of the sketch, they finally created a unique cover graphic consistent with the content of the book.

There are many ways to express graphic juice, and different ways of expression have different artistic effects. For example, painting has its unique charm and personality beauty, and photography can make the graphics more exquisite, meticulous and ingenious through direct performance or darkroom post-production. Computer expression can be used by designers to master computer application software and design imaginative, novel and unique creative graphics that are difficult to draw by hand. In a word, book design requires graphics to attract readers and stimulate their imagination, thus stimulating their strong desire to buy.

2. Text design

The design of characters includes not only the decorative deformation of traditional fonts such as Song Style, Bold Style and Regular Style, but also the romance of calligraphy fonts such as Kai Style, Line Style, Cao Style, Li Style and Seal Style. It also uses nr to design various vivid and unique creative fonts through computer-aided design to express books with corresponding themes.

Writing is not only a tool to convey information, but also a visual symbol. Therefore, characters can also be designed into visual images. Chinese characters have unlimited modeling potential and design space. Designers should make full use of the linguistic meaning and image characteristics of Chinese characters, convey information and visual beauty with the meaning and font of Chinese characters themselves, and enhance the visual impact of the picture. In a word, the design of semantic characters in book design should be based on the premise of accuracy and beauty, and the principle of facilitating communication, sales, recognition and reading.

3. Color design

Color can best express people's emotions, and it is easier to cause people's psychological feelings than graphics and semantic words. Such as blue makes people quiet, red makes people excited, and black makes people depressed. The color in book design mainly refers to the color design in the cover, back cover or illustration. Within a certain distance, it can attract readers' attention more than graphics and words. Designers should make full use of the emotional characteristics of colors, and choose appropriate color rendering themes according to the contents of books and their own aesthetic experience, so as to arouse readers' psychology.

Color design should first pay attention to the treatment of area. Color region plays an important role in the cover. In order to make the cover color harmonious and unified, one color is usually the main tone, occupying a large area of the picture, while decorating and enhancing the ILCtD color with other colors can not only maintain the harmony and unity of the picture, but also produce contrast changes and enhance the visual impact. Secondly, we can use the principle of contrast and unity of hue, lightness and purity of colors to express the primary and secondary relationship between the image of the picture and the front of the picture.

Post-hierarchical relationship. In a word, color design should be based on the theme of the book and the age, psychology and cultural level of the readers. Colors should reflect the categories and contents of books concisely, exquisitely and accurately, and attract readers to produce psychological buzz through the perfect combination of graphics and colors, so as to achieve the effective unity of visibility and functionality.