Traditional Culture Encyclopedia - Photography major - How to become a TVC-level commercial advertising photographer

How to become a TVC-level commercial advertising photographer

The era of selling melons officially has passed, and the audience is tired of boasting that the universe is the first and the trump card XXX. Advertising has also been thoroughly remoulded, and the selling points are no longer monotonous, but humorous sentences, strong sense of comedy and tortuous stories. In the overwhelming advertising, strive to lead, attract people first and then attract gold!

Leo Boehner said: To occupy the market, we must first occupy the hearts of consumers. Good advertising is always based on emotional connection with people. When people put their emotions into practice, it is difficult to change what they have. Therefore, grasping this point and establishing emotional connection with customers will naturally have the desired return.

It is not easy to make an advertisement, and it is even more arduous to make a good advertisement. Fortunately, there are so many talents that you can still see good works. TVC advertisements compressed in tens of seconds have infinite charm, magic and potential. And how to give full play to the desired energy in just a few tens of seconds is the great cause for advertisers to explore and innovate.

Recommend a TVC commercial video work sharing website: District. Zone(ipianqu.com) is an open community, where you can share and display TVC advertising films. The website constantly shares the latest global advertising films in real time, bringing together thousands of excellent advertising works, directors and creators at home and abroad.

Here, advertising directors and marketing creative personnel can easily find movies, learn other people's works and inspire themselves. We also encourage creators to share their works, ideas, ideas, experiences and imagination of the future, and exchange and learn with other outstanding creators on the platform to grow together.

The mission of this region is to integrate the information and resources of the commercial video industry and serve the commercial video creators in China. We hope that every commercial video creator is more valuable, and we hope to make progress together with every commercial video creator.