Specialty and Specialty Direction of tianjin polytechnic university Institute of Art and Fashion

This major trains senior professionals with knowledge and ability in art design and creation, teaching and research, and can engage in design, research, teaching and management in art design and other related fields.

Art majors constantly explore and build a basic platform to adapt to art design education. Guided by the multi-dimensional, multi-directional teaching concept of cultivating basic modeling ability, and guided by the research and practice of polysemy of art design foundation, the basic teaching curriculum system is reconstructed. Through comprehensive, standardized and systematic study and training, students can lay a solid modeling ability. The college has implemented a variety of teaching reform measures such as "studio" system and "professional competition into the classroom".

This major lasts for four years, and students can get a bachelor of arts degree after graduation. The school has the right to award a master's degree in this major.

This major has four major directions: costume art design, visual communication design, environmental art design and public art design.

1. Fashion art design direction: training senior professionals engaged in fashion design. The main professional courses offered are: Chinese and Western clothing history, clothing design principles, clothing design, clothing structure design, clothing materials science, clothing painting techniques, clothing production technology, three-dimensional cutting and so on.

2. Visual communication design direction: train senior professionals engaged in product packaging design, book design and advertising art design. The main professional courses offered are: graphic creativity, packaging design, logo design, poster design, CIS design, graphic advertising design, exhibition design, advertising photography and so on.

3. Direction of environmental art design: training senior professionals engaged in landscape design, interior design and furniture design. The main professional courses offered are: Chinese and foreign architectural history, design expression, environmental art model design, interior design, furniture design, display design, landscape design, landscape design, public facilities design, etc.

4. Public art design direction: training senior professionals engaged in decorative painting art and craft ornaments design and production. The main professional courses offered are: sculpture foundation, composition, fiber art, lacquer art, wrought copper, pottery, decorative design, installation art research and so on. This major trains senior professionals with advertising theory and design skills, engaged in advertising planning, advertising creativity and design and production.

The main professional courses offered by this major are: introduction to art, history of art design, communication, basic graphic modeling, chromatics, basic computer technology, advertising planning, advertising, advertising psychology, advertising photography, advertising creativity, advertising design and so on.

This major lasts for four years, and students can get a bachelor of arts degree after graduation. The school has the right to award a master's degree in this major. This major trains senior technical and management talents engaged in clothing product design and development, clothing production technology, clothing enterprise management, clothing trade and clothing science research and teaching.

Students in this major mainly study and master the professional knowledge and skills in fashion design and production, and cultivate their basic quality and skills in innovative design of fashion products through teaching links such as fashion design foundation, fashion structure design and fashion product design. Through clothing production technology and equipment, clothing CAD technology and application, clothing production management, clothing production technology and other teaching links. Students can master the technology and technical management knowledge of garment industry production; Through the study of clothing foreign trade practice, clothing marketing, clothing retail and other courses. Students can understand the basic law and operation mode of clothing marketing.

The main courses offered by this major are: clothing materials science, clothing design foundation, clothing structure principle, men's wear structure design, women's wear structure design, clothing industry pattern, clothing production technology and equipment, clothing enterprise management, clothing CAD technology and application.

This major lasts for four years, and students can get a bachelor's degree in engineering after graduation. The school has the right to award doctoral and master's degrees in this major. This major insists on improving students' cultural literacy, paying equal attention to professional theoretical study and professional skills training, combining theory with practice, and strengthening the role of practical teaching in vocational ability training, aiming at cultivating senior professionals related to clothing industry such as clothing performance, clothing performance director and planning, and clothing marketing.

The main courses offered by this major are: Chinese and foreign clothing history, clothing fashion trend research, decoration and image design, clothing performance, physical training, dance foundation, clothing performance organization and planning, clothing marketing, clothing retail, clothing foreign trade and professional practice.

This major lasts for four years, and students can get a bachelor of arts degree after graduation. This major cultivates high-level professionals with all-round development of morality, intelligence, physique and beauty, solid professional theoretical foundation, professional knowledge of fashion performance and planning, pioneering and innovative spirit and practical ability, and can engage in the organization and planning, image design, public relations etiquette and other work of fashion products and fashion product display and promotion activities in model companies, fashion performance education, business public relations, fashion culture promotion institutions, cultural brokerage management and other departments.

The main courses offered by this major are: fashion show, makeup and image design, body training, dance foundation, organization and planning of fashion show, advertising planning and creativity, performance, professional practice, performance and planning practice, etc.

This major lasts for four years, and students can get a bachelor of arts degree after graduation.