Traditional Culture Encyclopedia - Photography major - Carl zeiss is recognized as the best in the world, but why is it not as good as Canon Nikon?
Carl zeiss is recognized as the best in the world, but why is it not as good as Canon Nikon?
1950 is the key period for Japan to surpass Germany. /kloc-after the 1950s, the photographic equipment industry in Germany declined rapidly.
You ask, carl zeiss is recognized as the best in the world, but why is it not as good as Canon Nikon?
My specific analysis is as follows:
First, early Germany was a big country in the production and sales of photographic equipment in the world.
There are many classic photographic equipment brands in Germany.
Before 1950, Germany was the world's largest producer and marketer of photographic equipment, and also the country with the most inventions.
SLR cameras were also invented in Germany.
Second, although Germany invented the SLR camera, it was Japan that developed the SLR.
Third, in the early days of photography, photography itself was more aristocratic.
Therefore, it is correct for Germans to insist on uncompromising quality and sales are guaranteed.
However, photography must be popularized. If it is popularized, it will be impossible to persist in uncompromising.
Popularize it, 100 yuan to buy an 8-point thing, compared with 1000 yuan to buy a 9-point thing, is it meaningful?
Therefore, since 1950s, the photographic equipment industry in Germany has been losing ground, and Japan soon replaced it.
By the 1960s, Japan had basically replaced Germany.
6. 1950 s, Americans, the United States invented transistors and integrated circuits, which had a far-reaching impact.
7. 1970, the wave of electronization began to sweep the photographic equipment industry.
Japan seized the wave of electronicization and completely defeated the photographic equipment industry in Germany.
In 1960s+0970-1980s, many photographic equipment factories in Germany closed down.
Leica almost closed down at one time.
8. Why do some lenses of Leica and Zeiss have good imaging quality?
To put it bluntly, it is the reason why autofocus cannot be realized.
Manual focusing lens can ensure higher imaging quality in optical structure and optical design.
Nine, however, don't forget the manual focus lens of the minority, as long as you are willing to stack materials and don't compromise on cost, you can do it well.
The most typical is the focal plane.
In the field of focal plane, to put it bluntly, Leica and Zeiss are nothing.
To sum up, Lycra and Zeiss missed the opportunity of development and growth because they did not keep up with the changes of world trends and trends, and even had difficulties in survival for a time.
Today, Leica and Zeiss still produce photographic equipment, but they almost only produce expensive photographic equipment.
Do you think the sales of luxury photographic equipment can surpass Fuji's disposable film cameras?
Huawei's mobile phone with Lycra lens is much clearer than Apple's Sony lens. Sony's lens definition is similar to that made in China, and it feels clearer in China. Measuring a country's optical level is more reflected in the high-tech field. Aerospace lacks high-level optical instruments. That piece of glass at an altitude of tens of thousands of meters is much more valuable. The United States, Russian Federation, China and German are all experts in this field. As for SLR cameras, the market application is getting smaller and smaller, and there is no need to invest again. Nikon and Canon have a hard time.
It should be said that before and after the Second World War, when the German optical industry reached its peak, the German optical industry suffered serious trauma due to the Second World War. Carl zeiss is divided into two parts, but the Germanic spirit is precious. 1948, Zeiss in East Germany launched Contax S, the world's first SLR camera! In 1950s, Germany introduced Leica M3, Rolex 3.52.8E, Exeter and so on, all of which have classic cameras! It should be said that the German photography industry was hit by cheap Japanese products in the 1960s! Japan introduced the famous Nikon F model in 1959, which is essentially an imitation of Exeter in Germany and then improved!
Aren't you asking questions but thinking?
Speaking of clothes, does Armani sell more or ZARA sells more?
Speaking of watches, do Patek Philippe sell more or Seiko sell more?
Speaking of shoes, does Tony the Iron Lion sell more or Abu sells more?
Speaking of cars, is Rolls-Royce selling more or Audi selling more?
……
Comparing the sales volume of commodities to a pyramid, the bottom of the pyramid is definitely a cheap and practical commodity, and the higher the price, the lower the sales volume, which is a basic law.
Zeiss lens is excellent, but the high price makes most people flinch. Canon Nikon is much more affordable, with good performance, which is enough for photographers and more economical. In this case, why not choose a more cost-effective and applicable equipment?
This is related to the pricing and quality of the Germans.
The successful products of German brands are highly priced.
Wuchang tobacco (a French-made tobacco)
The advantages are obvious and the disadvantages are fatal.
Lack of details
This is a terrible question. Have you ever seen Rolls Royce sell more than Volkswagen? This is determined by the principle of consumption. The products at the top of the pyramid have high natural value, and the pyramid is really formed when functional substitutes are flying all over the sky.
The price is not acceptable to ordinary people. This is one thing. Secondly, Rolls-Royce really can't cross no man's land, can't pull goods, and can't be repaired by any repair shop. So its use value can't be guaranteed at all. People who earn less than one million a year will buy Rolls Royce and win glory in bring disgrace to oneself, but those who know you can only stay away from you.
Rolls-Royce is a niche model because of at least the above shortcomings.
The development history of photographic equipment in the world is basically the history of Japan's defeat of Germany.
1950 s is a crucial period for Japan to surpass Germany. /kloc-after the 1950s, the photographic equipment industry in Germany declined rapidly.
You ask, carl zeiss is recognized as the best in the world, but why is it not as good as Canon Nikon?
My specific analysis is as follows:
First, early Germany was a big country in the production and sales of photographic equipment in the world.
There are many classic photographic equipment brands in Germany.
Before 1950, Germany was the world's largest producer and marketer of photographic equipment, and also the country with the most inventions.
SLR cameras were also invented in Germany.
Second, although Germany invented the SLR camera, it was Japan that developed the SLR.
Third, in the early days of photography, photography itself was more aristocratic.
Therefore, it is correct for Germans to insist on uncompromising quality and sales are guaranteed.
However, photography must be popularized. If it is popularized, it will be impossible to persist in uncompromising.
Popularize it, 100 yuan to buy an 8-point thing, compared with 1000 yuan to buy a 9-point thing, is it meaningful?
Therefore, since 1950s, the photographic equipment industry in Germany has been losing ground, and Japan soon replaced it.
By the 1960s, Japan had basically replaced Germany.
6. 1950 s, Americans, the United States invented transistors and integrated circuits, which had a far-reaching impact.
7. 1970, the wave of electronization began to sweep the photographic equipment industry.
Japan seized the wave of electronicization and completely defeated the photographic equipment industry in Germany.
In 1960s+0970-1980s, many photographic equipment factories in Germany closed down.
Leica almost closed down at one time.
8. Why do some lenses of Leica and Zeiss have good imaging quality?
To put it bluntly, it is the reason why autofocus cannot be realized.
Manual focusing lens can ensure higher imaging quality in optical structure and optical design.
Nine, however, don't forget the manual focus lens of the minority, as long as you are willing to stack materials and don't compromise on cost, you can do it well.
The most typical is the focal plane.
In the field of focal plane, to put it bluntly, Leica and Zeiss are nothing.
To sum up, Lycra and Zeiss missed the opportunity of development and growth because they did not keep up with the changes of world trends and trends, and even had difficulties in survival for a time.
Today, Leica and Zeiss still produce photographic equipment, but they almost only produce expensive photographic equipment.
Do you think the sales of luxury photographic equipment can surpass Fuji's disposable film cameras?
Rolls-Royce is the best. Hey, why are you dissatisfied with the streets? Zeiss is really good, but manual focusing, coupled with the high price, makes many people flinch.
High price, not automatic head. However, the photos taken are very sharp and only used by professionals. The most practical ones are advertising and landscape types.
The reason is simple, the price is too expensive!
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