Information about resona.

1.20 13 rezona &; Enactus Marketing Elite Challenge

In 20 13, rexona cooperated with Enactus to hold the campus marketing elite challenge in 15 universities in three cities, and 15 teams competed for marketing creativity and execution ability within half a year.

2.20 13 sponsored the "20 13 S.H.E Together Forever" concert tour Shanghai Station.

Rexona rexona specially sponsored the "20 13 S.H.E Together Forever" concert tour held at the Mercedes-Benz Cultural Center in Shanghai on July13. At the concert, Hebe Tien thanked rexona for keeping her fresh and dry at the singing and dancing concert, and many media also reported on the sponsorship.

3.20 13 Rexona F 1 limited edition Speed Master landed in China. Because F 1 Lotus Team fits the brand image of Rexona rexona, Rexona sponsored F 1 Lotus Team and launched the F 1 series product "Speed Master" in 20 13.

4.20 12 Hebe Tien's first rezona microfilm

In 20 12, Risona released three micro-movies, namely Career, Dating and Interview. This micro-film starring Hebe Tien became Hebe Tien's first micro-film work. Rexona's micro-movies show the important moments in daily life and what should be done to maintain the perfect self.

On may 20th11year, Hebe Tien endorsed Resona.

20 1 1, rexona signed a contract with Hebe Tien, a famous Taiwan Province singer, as the new spokesperson to shoot a new advertisement for rexona. In July of the same year, rexona held a press conference in Taiwan Province Province. On 20 1 1, it launched new products with upgraded packaging, including fashion spray, moisturizing bead dew and convenient gel cream, and added the fragrance of "Flower and Fruit Passion".

6.20 10, Resona exclusively sponsored the fashion inspirational youth idol drama "No regrets youth".

20 10 in may, rexona exclusively sponsored the first online campus idol drama. Produced by producer, directed by Lai Jianhe, starring Qiu.

7.20 10 "Try 1 Challenge life without regrets"

20 10 in may, rexona joined hands with spokesperson Elvia, supermodel Sean and opinion leaders from all walks of life (cutting-edge photographer, beauty CEO, fashion editor Yang, and Xidan girl, the queen of civilians) to launch the "Try 1 No regrets" campaign in Guangzhou, Shanghai, Beijing and Wuhan to recruit young people with dreams to challenge themselves.

The "Try 1 Challenge Without Regret" campaign lasted for four months. Yunxiao Xu, the melancholy prince, Li Wei, Europe and America, and Wang Li, a changeable girl, won the top three respectively. Yunxiao Xu, the champion, held the multimedia exhibition "Living My Blue" at LA FLAVOR Berry Bros. & Rudd in Shanghai Tonglefang. Li Wei won the runner-up. She met her idol Elva Hsiao, while Wang Li went to Beijing ocean butterflies Forest Conservatory of Music for further study.

8.2008 "Perfect Fashion" rexona Landing Conference in China

On June 16, 2008, rexona entered China and signed the first mainland spokesperson, Elvia Elva Hsiao. In the same year, Unilever (China) Co., Ltd. held the perfect fashion-2008 Rexona landing conference in China.

At the press conference, Stephen worrall, an expert from Unilever's R&D Center in London, said: "Rexona rexona has carefully studied and investigated the physique and olfactory preference of China people to create a perfect taste for China people. Our research shows that China people are also very concerned about underarm sweating and sweat smell, and 83% of them are very interested in antiperspirant products. "

In another exhibition hall with the theme of "Rexona Fashion Charm", Xin Wang, vice president of Unilever Beauty Care Group, said: "We firmly believe that China will become the next fashion coordinate of Rexona rexona on the world map!"