The founder and development of Burberry?

In A.D. 1856, the founder Thomas Burberry opened a clothing store in basingstoke, Hampshire, England, which was fashionable with exclusive fabrics, classic plaid patterns and elegant tailoring. Thomas Burberry is an apprentice in a cloth shop. At the age of 2 1, he opened a clothing store in Hampshire, England.

1879, he developed a strong, waterproof and breathable twill fabric-gabardine, because Burberry found that the linen shirts worn by shepherds and farmers in his hometown had the function of being warm in winter and cool in summer. After research, he made it waterproof, wrinkle-proof, breathable and durable, and then Burberry tried to design sportswear. Because of its durability, it was quickly widely used by British pilots and the army.

190 1 year, Burberry designed the first windbreaker. When World War I broke out, the Burberry trench coat was designated as the senior military uniform of the British army. In order to cooperate with the military, the design has also been modified to double-breasted and shoulder-backed, with a thick piece on the back to keep warm, and a D-shaped metal belt ring attached to the waist for storing ammunition, sabers, etc. This windbreaker with the highest practical function, that is, more than 500 thousand British officers and men have worn Burberry's clothes. Humphrey in the movie Bourne ultimatum? 6? 1 Bogart's combat suit, Audrey Hepburn's raincoat suit at Breastat Tiffany's, and Mike from Wall Street? 6? Douglas is the pride of Burberry. Roald Amundsen, the first explorer to reach the Antarctic, Captain R.F. Scott, the first explorer to cross the Antarctic, and Sir Ernest shackleton all completed their adventures in Burberry.

Until today, if you look up the word "windbreaker" in the Oxford dictionary, you will find that "Burberry" has become another generation of nouns for windbreakers, which is of great significance! Another classic of Burberry can be said to be a grid of beige, red, black and white lines. Plaid was originally used for windbreakers and first appeared in 1924, with elegant and fashionable tonality. Until today, Burberry's clothing and accessories series can be said to be two classics called windbreakers.

Burberry's design emphasizes the nobility of British tradition, and 189 1 London's first exclusive store still exists. 1920 became a limited company listed in London, 1924 registered plaid stripes as patent patterns, and 1955 became the official royal articles of the British royal family.

Until today, Burberry's method of making waterproof clothing is still a secret, and the classic plaid pattern composed of camel, black, red and white has become synonymous with it. On the other hand, the production of Japanese Burberry products was withdrawn, and the authorized listing of the blue label series "Burberry Blue Label" in Taiwan Province Province attracted young consumers. Prosum Line was founded in 1998, which extended its product line to bags, jeans and swimwear, and invited supermodels Kate Moss and Stella Tenant to promote it, successfully making customers younger.

In addition to traditional clothing, in order to cope with the arrival of the pluralistic era, Burberry also extended its design tentacles to other fields, injected classic elements into them, and launched related products, so that the distinguished personality and life taste of traditional England can be continuously extended and gained a brand-new life.

200 1 began to produce perfume series, including men's perfume series, and the sub-brand ProrsumHorse specializes in fashion products such as jewelry. At the end of 1990s, there was a general trend of brand rebirth in the fashion industry, and Burberry began to seek a breakthrough in the big environment. Rose Marie Bravo, the current CEO of the brand, joined Burberry on 1997 and invited Roberto Menichetti and christopher bailey as design directors. While embracing the previous philosophy, she reinterpreted Burberry's new dynamic philosophy through her unique design thinking. Not only that, the famous photographer mario testino also works for Burberry's fashion advertisements. Together with supermodels stella tennant and Kate Moss, they won many praises in one fell swoop, making the eyes of the whole world turn to Burberry again!

Dear ~ ~ ~' This is a little more detailed.