Traditional Culture Encyclopedia - Photography major - The most playful luxury brands, Uno and Jaguar, make a wonderful rock night.

The most playful luxury brands, Uno and Jaguar, make a wonderful rock night.

165438+1On October 30th, Uno, a graceful man, joined hands with Jaguar, a British luxury brand, and held a rock theme salon called "Playing with Things" in Beijing Today Art Museum. Together with famous musicians and artists, the organizer looked back on the vigorous development of Chinese rock in the 1990s and felt the rock core and track spirit of erin brockovich.

Jaguar, a British luxury brand, recently completed its brand rebirth. There are indications that they are taking purer driving experience and track culture as their brand and core genes, so various activities around these themes are also being carried out. We can also see the clue from the positioning of the new model. The brand-new Jaguar XEL was launched on June 29th, 165438, with the appearance of "one car and two models": the elegant series is luxurious and elegant, and the sports series is sharp and dynamic.

Jasmyn, a popular singer of the brand-new Jaguar XEL 250PS Luxury Sports Edition, sang the upgrade of the brand-new Jaguar XEL interior materials and the futuristic technology configuration for the opening of the event, which also exuded the pioneering spirit of innovation. Sports style seats, multi-function steering wheel with sports car elements, five-screen linkage human-computer interaction system, high-definition ultra-wide-angle streaming media rearview mirror, everywhere show the scientific and technological confidence of keeping pace with the times.

Zhang Chu and Gao Yuan, representatives of Chinese rock in the new Jaguar XEL 250PS luxury sports edition, and Paul Hu, executive vice president of product and marketing of Jaguar Land Rover, talked about the controllability of Chinese rock. The new Jaguar XEL adopts a lightweight and intelligent all-aluminum body structure, with a front-to-rear body weight ratio close to 50:50 and a series of track technologies, so that drivers can experience the fun of control. Paul Hu, Executive Vice President of Jaguar Land Rover Products and Marketing, said: "The younger generation represented by the post-90 s pays attention to personality and taste, is full of enthusiasm and advocates freedom; Explore and enjoy new things, but also keen to seek excitement in life; They advocate self-defined life and are eager to realize fuller life value, which is also the young spirit to be expressed by the new Jaguar XEL. "

The Supervc performed songs such as "Sunset" and "White Feather", which was a highlight of the salon that day, and many big coffees attended. In the carefully arranged "Rock Highway" space, Zhang Chu, a series of photographers of "Life is Brilliant" and a representative of the golden age of Chinese rock, had a deep dialogue with Mr. Paul Hu, reliving the glory of Chinese rock in the last century and sharing their travel experiences and feelings of "playing with things".

During the conversation, Mr. Paul Hu said, "Like English rock music, Jaguar with British ancestry has a unique charm. Jaguar is not only a car, a cold machine, but also a companion of life and soul. I hope more people can drive Jaguar on their inner rock journey. "