How can restaurants make customers lose control in just a few seconds?

According to statistics, the door head can help attract guests, accounting for 30% of the restaurant drainage. For the doorman, attracting customers has a "7-second effect", that is, whether it can attract customers will be decided within 7 seconds.

In the era of reading pictures, competition begins with vision, and consumers can't see you, let alone recognize you! The first principle of brand is cognition, and vision is the first means to boost and strengthen cognition. Vision creates the value of desire, and brand also creates the value of desire.

The restaurant door is like a person's face, which is the first contact point between customers and restaurants. A good door virtually reduces the memory cost of consumers and brings secondary communication to the brand. What kind of door can consumers remember at a glance?

Creative door, eye-catching and attracting customers

The creative door is novel and unique, and its fancy design can attract young consumers to take pictures, which is equivalent to giving the brand a free secondary communication.

There is an online celebrity tea shop in Changsha called Mama Tea. The design of the shop is a 360-degree glass exterior wall with no dead ends. It can be seen that the facade is a dilapidated gray wall, and the big hole in the wall is cleverly designed as a door.

It looks shabby outside, but there is a hole inside. Taking advantage of this huge contrast between inside and outside, this doorway has become a unique landscape in the community, attracting a large number of tourists and pedestrians to stop to take pictures and spend money in the store.

There are also many excellent creative doors abroad (wow, you can play like this where you used to eat ~)

Was it taken away at first sight? !

Signboard eye-catching, establish eye margin.

Signboard design should be novel and unique, with unique style and prominent logo. In addition, the signboard design should conform to the theme, culture and psychological characteristics of the target customers. When customers face unfamiliar restaurants and signboards all over the street, they will "fall in love at first sight" with those signboards that are designed high above them.

Xibei's signboard is striking and full of vigor. I love you in Xibei Youmian Village. Pun intended, signboard is a brand and category name, which will naturally attract customers into their stores.

Auxiliary graphics, sometimes called auxiliary graphics or decorative lace, are an indispensable part of VI system. Graphics and colors reinforce the brand symbol. For example, the head of a cat represents Tmall, and the red, orange and green blocks are associated with 7- 1 1 convenience store.

Pictographic signboard

Evaluation: simple and direct, what signs to sell.

Extensibility of graphics or fonts

Evaluation: Use the extensibility of fonts to create visual impact.

A clever combination of graphics and lighting

Evaluation: the signboard design of the restaurant combines the flashing effect of neon lights and logo, which is fashionable and attractive.

Plus slogan

Evaluation: Banu's door has always had brands, categories and slogans. The door head is like a business card, which magnifies the advantages infinitely and allows consumers to better understand the brand.

Mascot, hook up with customers smoothly

Waller, a world-famous business master, once said, "If the name and logo are your face, people will remember you, then the mascot is your hand, so that you can hold others tightly and have feelings and relationships with them."

With the advent of the internet age, mascots and "network celebrities" are also closely linked. A distinctive restaurant mascot can bring "stunning" to customers at first sight.

The new generation of consumers pay more attention to individual needs and spiritual pleasure. The personification of mascots makes consumers feel close to related brands, like to accept them, and are impressed at the same time. For example, Mi Duo and his wife, the mascots created by "Mi Duo Couples" creative Korean food, won the favor of the post-90s customers by their lovely images.

For another example, the Baker, a super popular grilled fish chain restaurant in Chengdu, takes the cat-shaped mascot "artisan" as the door to maximize the visual extension of the restaurant and expand the brand influence.

Like Uncle McDonald, Grandpa KFC, Mickey Mouse Disney? These have subtly penetrated into the hearts of the public. When consumers see these mascots, they can tell their brands accurately.

Successful mascots can not only lure customers into the store for consumption, but also attract customers to take pictures, which is also an infinite expansion of brand value. For example, under the influence of mascots, handmade products, pillows, peripheral toys and commodities are introduced.

In short, we must work hard at the door head, try our best to design the door head as an "interesting scene for people to take pictures" and make the door head a unique "landscape".

Seemingly expensive, it actually saves the cost of marketing and publicity in the future. Because the "bring your own photo scene" door is a good way of self-communication.

Of course, if a potential customer wants to be a real customer, it depends not only on the contact experience of the door, but also on the guidance of the waiter and the experience of equal contact.