Where can I find information about Situ Wencong?

This paragraph was edited by Situ Wencong

Photography by Yang Yang (originally published in Shanghai Weekly)

Introduction to Situ Wencong

Known as the "gold finger" of the commercial real estate industry, he is currently the CEO of Yingshi Asset Management of Blackstone Group, the former president of CP Commercial Real Estate Management Co., Ltd., the president of CP Plaza Shanghai Ditai Development Co., Ltd., and the president of CP Department Store Co., Ltd. Responsible for the overall planning and development, investment promotion, marketing and other businesses of Super Brand Plaza. He holds a master's degree in international real estate from the Hong Kong Polytechnic University and a bachelor's degree in literature from Monash University in Australia. He once served as the president of Hong Kong SPACE Business Management Group and the deputy marketing general manager of Shui On Group China. Participated in the construction and renovation of many famous commercial real estate projects, such as Shanghai Xintiandi, Yuyuan Mall, Ruian Plaza; Beijing Kerry Center, Jianwai SOHO; Hangzhou West Lake World, West Lake Nanshan Road Leisure Street, Qinghefang Historical Street, etc.

The most proud works

Shanghai Xintiandi, Shui On Plaza, Beijing Kerry Center, Jianwai SOHO, Hangzhou West Lake Tiandi, and the resurrection case of Super Brand Plaza that was once said to be a myth, Situ These glorious projects on Wen Cong's career resume have accumulated to create a reputation widely known in the commercial real estate industry - "Golden Trader". If he had to pick the one he was most proud of from his glorious resume, Szeto Wencong chose Shanghai Xintiandi, “because there are so many breakthroughs. Under the historical conditions at that time, the importance of Shanghai’s old houses had not been generally recognized. The most successful thing is to create something new every time.” Even in commercial real estate, Situ Wencong insists on originality, “I never plagiarize, only others copy me,” Situ Wencong said frankly in Shanghai. Several major business districts have no characteristics and are almost the same. “If they don’t change, this is my opportunity. " He said with a smile. After Super Brand Plaza came back to life, the shopping mall model integrating catering, entertainment and leisure has been widely copied. "All parts of Jiangsu, including Nanjing, can follow it because there is none there, but it doesn't make much sense to do it in Shanghai. . "Channel1 Plaza opened in May this year during the financial crisis. Situ Wencong always took on projects that seemed difficult, such as the Super Brand Plaza two years ago, such as Channel1 Plaza whose surrounding conditions were not satisfactory, such as Gang Yue Plaza. Caojiadu 889 Plaza is currently being built in cooperation with Da Real Estate. Following the family concept of Super Brand Plaza, he has launched a "new life concept" in 889 Plaza, "introducing American pet shops, as well as many well-known European stores that are not for Chinese customers." Know the brand. "In an environment where the world is paying attention to environmentally friendly new energy, Situ Wencong is quick to play the environmental card," 889 Plaza will vigorously promote organic food and environmentally friendly fabrics, and of course, the prices are reasonable. "The confident Situ Wencong even felt that "889 is also my most satisfying project," but "because it hasn't opened yet, so I can't judge it yet," but obviously, he already has the answer. From Hong Kong Polytechnic University to Australia Mo At Nash University, from business psychology, statistics, to specializing in land and real estate, Situ Wencong’s academic experience can be regarded as a major. “As far as commercial real estate is concerned, there is no university in the world that has a major specifically in this field. Most of them have majors in this field. They are all just related courses. " he said.