How to express the artistic conception of advertising photography

1, the design of product image characteristics. Compared with similar products, this product is more innovative and has an attractive brand image for consumers.

2. Indirect film design. Rendering the atmosphere by artistic expression, and eliciting the main forms of products through physical objects, as a means of visual introduction, will help to enrich the moving pictures, add movement and color, and more easily arouse consumers' sensitivity and interest.

3. Humorous and exaggerated design. Change the usual way of thinking, make the picture more innovative and dynamic, and design the charm of goods into a humorous form that can make people laugh and think deeply, so that consumers can unconsciously accept the information of goods in laughter, which is impressive and produces strong visual memory.

4. Lenovo design. Break the time and space limitation of advertising photography, mobilize the audience's association, realize the transformation between art and reality, deepen the theme of advertising performance and expand the connotation of works.

5. Theme emotional design. Emotional input should be more passionate, and consumers should be infected with scenes, and feelings and things should be tacitly combined to create the artistic conception of photographic pictures, so that the image of advertising information "love" can be printed into consumers' memories.

6. Symbolic design. It is an indirect method of deep association, which uses the attributes and quality characteristics of one thing (person) to symbolize the attributes and quality of another thing (person).

7. Series combination design. The combination of multiple pictures creates a whole image for consumers, with a certain sense of rhythm and flow, and creates the continuity of time and space artistic conception for people's vision. It can not only emphasize the characteristics of goods repeatedly, but also focus on a certain picture and others around the center naturally, so that consumers can clearly grasp the information conveyed by goods.