How effective is advertising on Meiyou?

Meiyou, the largest women’s platform in the country, focuses on serving female users and is committed to becoming “the Internet company that understands women best”. It owns multiple apps such as "Meiyou and Youbaby", with more than 200 million registered users and more than 10 million daily active users. It is the best platform entrance for women and the maternal and child economy.

Ads are mainly displayed on Meiyou and Youbaobao apps, including open screen, information flow large picture, three picture, single picture ads, and video ads. Meiyou advertising is very suitable for promoting brands, beauty products, health care, weight loss and body shaping, maternal and infant food, media self-promotion, photography, dental, education and training, etc.

Womentong comprehensively connects the user resources of Meiyou and Youbaobao, serving the entire life cycle of women, covering the golden age of women between 20 and 35 years old. Active users are concentrated in first- and second-tier cities. Meiyou advertising can be based on the user's time, region, age, identity (menstrual period, pregnancy preparation, pregnancy, hot mom) terminal device, interests, e-commerce shopping, and customized groups.

The current advertising placement of Meiyou APP is mainly open-screen advertisements and information flow advertisements. The billing method is CPC based on clicks, and the price per click starts at 1 yuan.

1. Accuracy of Meiyou advertising recording function

Most users are beginning to be exposed to the function of recording menstrual period or ovulation period or baby growth curve, but people’s limited memory is not very good. record physical conditions from a distance. For users who cannot record for a long time, the current physical situation problem has been solved very well, and there is no more text description. Use simple pictograms or patterns for quick recording and recall.

2. Meiyou advertising analysis function

According to the above user recording function, further analysis and calculation of the user's body are carried out. Female friends who cannot record their physical condition well can use The analysis provided by Meigou records daily body changes and makes corresponding P. According to Meigou's tips, compensation was prepared for the upcoming stage. This function is now available in many apps on the market, but the coverage of life stages is not enough for Meiyou, and the same is true for similar products.

3. Meiyou has a wide variety of advertising social circles

Meiyou’s more than 160 circles are no joke. There are only circle topics that you can’t think of, and there are no circle topics that Meiyou doesn’t have. Women's topic circle covers a complete range of topics, including entertainment, love, marriage, her love, beauty, dressing, health, comedy, life, interests, pregnancy preparation, pregnancy, parenting, campus, local city, and comprehensive. In each circle, topic activity allows you to quickly find peers to participate in topics or post.

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3. Meiyou advertising is suitable for industries

Advertising on Meiyou platform is suitable for beauty and skin care, household department stores, clothing industry, and maternal and infant industry. , weight loss and health care, weight loss, pregnancy preparation, nutritional supplements (bird's nest, DHA, folic acid), pregnancy and child care (mid-month center, confinement nanny, going to the United States to give birth), freckle removal, novels, paternity testing and other industries. At the same time, women are the main consumer force in the entire family. As long as it is related to themselves and their families, women will pay attention to it. Therefore, on a large scale, Meiyou advertising can cover all walks of life.