How to run a good photo studio store?

Instructions for store staff before selecting films: 1. Being enthusiastic, courteous, and always smiling is the only way to improve self-performance: Store staff should be like an engine, always full of energy and passion. As long as he is there, others will You have to be infected by his enthusiasm. Wherever he goes, it is full of joy and laughter. This is the basic quality that an excellent salesperson must possess. 2. Film selection is a reflection of the comprehensive strength of a store staff: Among all jobs in a store, film selection and reservation are the most challenging tasks. Because film selection is an important step for store staff to generate revenue for the company, at this stage the store staff must not only guide customers to consume and design for them, but they must also pay attention to customer complaints and serve them stingily. At this time, the store staff is under greater pressure, because if the film selection goes smoothly, not only will the customer be very satisfied, they will usually add a higher amount of money, which is what we usually call secondary consumption or later consumption. If the film does not go well, not only will the guests ask for discounts, but sometimes they will even make a scene in the lobby, affecting the company's image. Therefore, this time is a comprehensive test of the comprehensive quality of store personnel. There will be pressure only when there is competition, and there will be discrimination only when there is comparison. Without difficulties, how can store staff stand out and win the trust of their superiors? As a salesperson with ideals and ambitions, now is a great time for you to show your talents. 3. Be happy when selecting movies: We cannot imagine that store staff and customers can achieve very good results when selecting movies in a very unfamiliar atmosphere. It is best for the salesperson who made the reservation to personally select the film for the customer, but in the actual operation of the photo studio, this is often not possible. Therefore, when other store staff come forward to select films for customers, they should pay attention to finding ways to get along with the customers first, and select films in a relaxed and interactive atmosphere, so as to achieve good results. When store staff select films for customers, the first step is to open the customer's "heart" and let the customer understand and trust you. Only then will the customer listen to what you say. Otherwise, no matter how much you say, the guests will still say: "Okay, okay, let's watch it ourselves!" 4. The day of film selection is the day when customer complaints erupt: According to the statistics of the studio, the day of film selection is the day when customer complaints erupt. The main reason is usually that the client is dissatisfied with some aspect of the shooting day. Therefore: perfect service is the best way to increase secondary consumption. At the same time, attention should be paid to selecting store personnel who are specialized in handling customer complaints to be responsible for film selection. 5. Guide consumption: Provide different services to different customers. Customers are divided into five different types. For different types of customers, the service methods of store staff should also be different: ★Big A customer: a wealthy person with a bold personality. Be generous and know how to spend money. Service methods of store staff: Warm greetings, multiple photos and multiple selections. ★Customer A: Easy-going and approachable, respectful of experts, fairly wealthy, guiding consumption. Service methods of store staff: Grasp your mentality and give lots of compliments. ★OK customers: General customers who have few requirements, are less independent and value quality. Service methods of store staff: enthusiastic, courteous and professional. ★Customer C: Self-righteous, greedy for small favors, egotistic. Service methods of store staff: serve carefully and pay attention to communication. ★Big C customers: care about everything, have many demands, are stingy, and think of themselves as arrogant. The service method of store staff: red alert, everyone be careful. 6. Stores should be grand and domineering to highlight differences: Customers often show due respect to technicians such as makeup artists and photographers, but have less respect for store staff. This is the actual situation. There is no good way to make customers respect the store staff as soon as they come in, unless the customers are well-educated. Thinking about our attitude towards the service staff when we arrive at the hotel, maybe we can be more balanced. But all this is not unchangeable. High-level sales staff can make customers feel that they are an extraordinary person in a short period of time, and develop respect for them. This requires store staff to be both generous and domineering. How to control the heat in between depends on everyone's understanding. Especially "Domineering", if you use it well, the guests will think you are more authoritative; if it is not used well, the guests will think you are rude. 7. The store's order taking team and film selection team will be more professional and easier to improve performance. In larger photo studios, store staff will be divided into order-taking groups and film-selection groups. This will make it easier for each person to leverage their strengths, allow each store staff to receive targeted training, and will also be more conducive to performance evaluation. 8. The different stages of receiving film-selecting guests: ★1. Business stage: talking business, being polite and courteous: ★2. Customer stage: praising the other person, smiling, and getting better; ★3. Friendship stage: standing on the side Let’s talk about the other party’s position; ★4. Sympathy stage: the last ditch effort. Note that the quality of this stage depends entirely on the foreshadowing. 9. Three stages after customer introduction: ★1. Comparison period; ★2. Calm thinking period; ★3. Impulse period. Store personnel should pay attention: the transition from the comparison period to the impulse period should be rapid, and the time in the calm thinking period should be shortened as much as possible. 10. Rather than letting our guests influence us, it is better for us to influence our guests. The guests come from all walks of life and all kinds of people. So it is inevitable that some guests will offend us. If we are negatively affected by this, we are not worthy of being a good salesperson. The job of our store staff is to receive customers and serve them well.

Instead of letting our guests influence us with their negative attitude, we should use our positive attitude to influence our guests. Store personnel must establish this concept from the beginning of their business.