Valentine's Day activity planning scheme

In order to ensure the effectiveness of activities, it is often necessary to make an excellent activity plan in advance, which is actually a planning tool for related factors of activities. What are the format and requirements of the activity plan? The following is a sample essay (selected 5 articles) of the planning scheme for Valentine's Day 2022, which I collected and sorted out, for reference only, and I hope it will help you.

Valentine's Day activity plan 1 Activity background: This is a festival about love, romance, flowers, chocolates and greeting cards. On this day, men and women exchange gifts to express their love or friendship. There are many romantic legends about Valentine's Day. Italian couples believe that on Valentine's Day, sending small notes expressing love to each other on Juliet's love wall will get God's love and care. In a blink of an eye, the old year has passed and the new year is coming. At the same time, it is about to usher in an important day of the year-Valentine's Day. Are you planning a surprise for your lover?

Activity theme:

Xxxx.2. 14 romantic valentine's day!

Activity time:

Feb. xxxx 1 day-Feb. xxxx1day.

Activity details:

1, Yuanda Mall activity. Product details: divided into three levels, 14 products. The first layer of popular products, mainly promoting 1 chocolate and 1 cup, plus 3 pieces of chocolate; Send your girlfriend on the second floor: 2 perfumes and 2 sachets; Send a boyfriend on the third floor: 2 wallets, 2 belts, 1 razor. See the product list for details.

2. Broad Shang Yun community dynamic release declaration of love collection activities. During February1-February 10, members made a declaration of love in Yuanda Community. The top 20 members who have collected 100 likes will receive a beautiful gift. The declaration of love and gifts will also be posted on the Valentine's Day activity pages of Yuanda Shang Yun, Yuanda Shang Yun News, Yuanda Shang Yun and Yuanda Venture WeChat, which can receive your attention and blessings. Publishing dynamic information requires topics related to love. A total of 100 favorite screenshots were collected for customer service staff. According to the time when the screenshot was given to the customer service, there are three kinds of gifts, and the designated personnel can choose 1, and the list of gifts is determined by NO. 3 1.

3. Write a love letter on WeChat

Page design:

Make an independent page, take the recent hit TV series "Why Shengxiao Mo" as a reference, and extract several classic quotations. The whole page should be decorated with rose petals or love, with romantic atmosphere as the main theme. Products are divided into three themes, mass products, gifts for girlfriends and gifts for boyfriends. Every theme should be different. Next to each product, there should be a slogan, pointing out the special significance of this product, so as to impress customers to buy and urge them to place orders.

Page requirements:

1, main page, activity theme: xxxx. Romantic valentine's day. Independent design, divided into plan view, product detail map, collection praise publicity map, love confession display wall. The plan view is based on Why Shengxiao Mo Stills, with classic quotations: If that person once appeared in this world, others will make up. The detailed product map is divided into three parts. The first section takes classic chocolate as the theme, plus a color-changing cup that grows old together. The second part, the theme is to send my girlfriend. Next to the theme, there is a photo of Zhao Mosheng and a classic quotation: I have always been superficial, but I feel very deep. I am already in love, so I am not afraid. The third section takes seeing my boyfriend off as the theme, and there is a photo of He beside the theme. A classic quotation: you are my sunshine, and I can't refuse if I want to. Jizan's propaganda map is based on the vast community, indicating the rules of activities and giving gifts. Love confession shows romantic background on the wall. Just post the screenshot of the declaration of love collected by the customer service department.

2. Yuanda Shang Yun Home Page: Consistent with the plan view of the main page, plus the praise activities of Yuanda Community.

3, banners, shopping mall banners: about Valentine's Day. Details page banner: xxxx. 2. 14 Valentine's Day, love needs a "gift" to be perfect, plus the praise activities of the broad community.

4. Advertisement map of member login page: xxxx. 2. 14 Valentine's Day, love needs a "gift" to be perfect, plus the praise activities of the broad community.

5, APP advertising map: Romantic Valentine's Day, around 999, plus Yuanda community praise activities.

6. Network promotion map: consistent with the homepage map of cloud merchants, plus the praise activities of Yuanda community.

Remarks: The above advertising words are temporary ideas. If you have any good ideas, please put them forward and correct them.

Copywriting requirements:

1, refining the advertising words of the active page and each advertising space;

2. The advertising language next to each category is short and meaningful;

3. The slogan of community praise activities;

4, the event propaganda copy, short story, suitable for posting;

5. The activity slogan is within 100 words, with a title, suitable for mobile phone push, broad mall dynamics and broad entrepreneurial news;

6. Event sponsor 100

In the word, it is used for WeChat forwarding and QQ message automatic reply.

Promotion method:

1, company Yuanda Shang Yun public WeChat, Yuanda Mall Weibo publicity (at least 2 times)

2.APP mobile phone pushes messages (at least 3 times)

3. Company release (at least 2 times)

4. Dynamic release of Yuanda Mall

5. Self-media marketing WeChat forwarding (at least 3 times)

6, YY classroom publicity

7. External QQ group, WeChat group, SMS, telephone, QQ chat, QQ automatic reply, QQ email address sending.

Valentine's day activity planning scheme 2 1. The theme of the activity: "Time is silent, true love lasts forever" and "Poetry and painting over Qixi"

Two. Activity time: Sunday, August 20xx, 15, 19: 30-22: 00.

Three. Venue: XXX Bar

Fourth, the form of activities: cooperation between men and women. Activities that can only be played.

Verb (abbreviation of verb) Activity scale: about 33 people.

Six, Tanabata planning activities flow plan:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. (Qixi Valentine's Day couple activity plan)

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Divided into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place

1, Cowherd and Weaver Girl (2 pairs of men and women are selected from each group to complete the game together)

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4, Tanabata couple big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Third, husband and wife.

Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated.

Fourth, pull the red rope.

The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.

Love at first sight is a soul mate.

The primary and secondary people say three idioms, and the man has to do three different actions according to his requirements. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.

Cultural performances:

Male and female guests put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Appropriate fruit is the most famous festival food on Tanabata. Appropriate fruits, also known as "Qiao Qi fruits", are prepared, and everyone can chat while eating appropriate fruits, which will give both sides a chance to get to know each other.

Activity details, questions and explanations

I want to set the activity fee in 35 yuan, and set the number of participants for 32 people first. If the person in charge pays the money, he will collect it in advance on 14 and put the funds away. Buy gifts and props and dried fruits. Fruit, so that we can decide the number of people early. The activity started well. At the end of the activity, each girl will get a meifubao cosmetic.

Finally, I wish you all a happy Valentine's Day! Everything will be all right, jack shall have Jill!

Valentine's Day Planning Scheme 3 I. Theme of the event

Love, love 2. 14.

Second, the activity time

February 1- February 14

Third, the planning theme

Sections 1 and 2. 14 should distinguish Valentine's Day, from the caliber of communication to the organization of activities, all based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love 2.14-Large-scale solicitation of "Me and My Lover" (February1-February 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale solicitation activity of Xx "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care about each other, the favorite is the current price of XX Pedestrian Street 2. 14-77 fold. (August 18-20, discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, like 2. 14-XX large-scale cultural performances and wonderful live activities best.

February 1-5, Wedding Show, xx Square;

February 5-5, xx Square wedding show;

On February 3rd and March 5th, a series of activities of "X Culture Year" were held in xx Square.

Person in charge:

4, love each other, love 2.14-Wanzhi Crane is sincere.

Ten thousand paper cranes on X Pedestrian Street welcome the festival of 2. 14. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. 2. On the day of14, paper cranes and pens can be prepared at the scene, and customers can fold paper cranes under the guidance of staff to express their prayers for love and happy life, and finally hang them in the pedestrian street -X Square.

On the afternoon of February 1, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

The first stage: the registration stage is from February 3 to February 10.

Interested personnel can sign up at the xx General Service Desk, the X Plaza General Service Desk and the X Supermarket Service Desk;

The second stage: the blind date stage

On February 1 1, a large-scale villagers' meeting was held in X, and the company personnel made a list of applicants.

Person in charge:

5, care about each other, love 2.14-what to give your lover!

From February 3rd to February 1 1, you will be given a special discount card for X flower shop when you spend more than RMB 100 in X. A total of 1000 yuan, until it is delivered, and at the same time enjoy the special planning service of free delivery of flowers to your door.

Person in charge:

6. Caring for each other, favorite 2. 14-Husband and wife love contest (19: 00 February/night of kloc-0/4)

Husband and wife love contest, 2. 14 party, held in x square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.

Valentine's Day Activities Planning Scheme 4 I. Purpose of 20xx Valentine's Day Activities

1, grasp 2 14 valentine's day promotion tea shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;

2. Increase the flow of people in tea shops to attract new customers;

3. Establish the reputation of tea shop and improve customer loyalty;

Second, 20xx Valentine's Day activity time

20xx x month x day (ten days in advance) -20xx x month x day (ending at 24: 00 on February 14)

Third, the theme of 20xx Valentine's Day activities

I love you, filar silk heart.

Four. The object of 20xx Valentine's Day activities

For female customers aged 20 to 30.

Verb (abbreviation of verb) 20xx Valentine's Day activities

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1 Share the prize: X. (Everyone has a prize)

2 Lucky Advent Award (monthly 1)

3 Loyal Customer Award (end of year 1)

The promotion of intransitive verb 20xx Valentine's Day activities

1, key time for publicity: x days before the event; X days after x days;

2. Publicity means: determine the target audience, and then spread it through appropriate channels, such as xx.

Seven. Work before the promotion of 20xx Valentine's Day activities

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

Valentine's Day Planning Scheme 5 I. Theme of the event

"I will meet you more beautifully through lovers' night."

1, for single customers aged 20-40, with the theme of "Meeting you suddenly is more beautiful", hold a Valentine's Day single party. Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romantic Year". Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.

Second, communication planning

2.10-2.14 The posters of the previous activities were distributed in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.

2. 14 np advertising campaign for Valentine's Day.

2. Issue coupons during14-2.16.

Third, the activity time

20xx 2. 12-2. 14

Four. Activity content

With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, we launched a three-day theme marketing campaign of "Crossing Valentine's Day Night and Looking for a More Beautiful You", and held a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Remembrance" on February 14.

20-40-year-old singles group-"crossing the eve of Valentine's Day and suddenly meeting you" large-scale singles dating party;

All singles can attend the large-scale single dating party held by X Western Restaurant on February 14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

20-40-year-old couples-theme party "Crossing the Eve of Valentine's Day, Romantically Recalling the Year";

As long as you have a partner, you can attend the couple-themed party held in X restaurant on February 14. All couples can get a 50% discount when they go to a western restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on February 14 can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.

Five, the scene atmosphere to create

1, layout around the restaurant

(1), Valentine's Day magpie bridge design layout → add restaurant cultural atmosphere.

The creative design of the large-scale Valentine's Day bridge gate at the entrance of the western restaurant adds the humanistic style and festival uniqueness of the western restaurant through the cultural customs of the traditional Valentine's Day bridge club. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

(2), antique publicity column → point out the theme of the event.

Abandon traditional Chinese columns, creatively design antique publicity columns according to the theme of Valentine's Day marketing, and post "Crossing Valentine's Day Night?" The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

2, the hall environment atmosphere layout

(1), Valentine's Day China Lantern Arrangement.

Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Shape layout of photo receiving desk

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

The activity arrangement and process of intransitive verb Valentine's Day

1, (single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.

14 minutes of romantic heartbeat is the main link of single dating parties in this area. In the name of "14 minute romantic heartbeat" and the dim lighting style of the western restaurant as a foil, all the customers present had 14 minute "looking for someone", which was full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.

Activity flow chart

Time and content arrangement of stage theme

Beautiful photos taken on Valentine's Day.

17: 30 ——18: 30 (the specific time schedule can be adjusted according to local actual conditions). Guests are guided into the restaurant by the welcoming staff in the western restaurant. At the entrance of the restaurant, professional photography agencies take photos for every customer who enters the store in order to quickly gather popularity.

Enjoy a special literary feast

18: 30 —— 18: 40 The host opens, introducing the main contents of the event and promotional offers (the waiter here is responsible for coordinating customers' ordering and serving).

18: 40 —— 18: 45 The opening of the three-person dance (the specific program will be adjusted according to local conditions).

18: 45— 18: 50 solo+dance.

14 minute romantic heartbeat

18: 50 ——18: 55 The host ran into the link of "making friends and finding partners".

18: 55-19: 0214 minutes of romantic heartbeat, the restaurant gradually darkened, surrounded by shiny and gorgeous light and shadow art effects, creating an elegant and mysterious atmosphere in the whole restaurant. The customers at the scene wrote down the seat numbers they expected to make friends with.

19: 02 ——19:10 Moderator counts the matching of the number of friends made by the customers present, and announces the results of making friends. (Chasing the light and following the successful friends to create an activity atmosphere)

Perfect meeting on valentine's day night

19:10-19: 20 Live melodious music performance, and communicate with successful customers.

19: 20 —— 19: 25 The host typed a string of words to count the number of customers who made friends successfully (the restaurant staff confirmed the discount amount according to the data).

After 19: 25— 19: 30, the customer left the scene, and the customer went to the photo collection office to collect the photos. The staff registered the customer information and established the customer file.

2. lovers' area

Take a romantic photo on Valentine's Day evening-invite a well-known local photography agency to join us and take photos of every couple who enter the store for consumption at the gate of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for Five Perfect Loves-Looking for five couples who got married on Valentine's Day in the whole city, telling their romantic love stories on the day of the event, and enjoying the special package for perfect couples on Valentine's Day provided by western restaurants for free, which is the main link of couples' gathering.

Romantic aftertaste of Valentine's Day-as long as couples have partners on the day of the event, they can get a 50% discount when they go to a western restaurant for consumption. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings provided by western restaurants for free.

Seven. Media publicity

Poster promotion theme: "Crossing the Eve of Valentine's Day and Meeting More Beautiful You"

Propaganda copy: "Are you used to being busy? Do you want to find a quiet place to relax?" ? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Valentine's Day? Is it an elegant lady? Or a romantic genius? Come to X restaurant and meet your love (tell me your perfect love). "