Traditional Culture Encyclopedia - Photography major - What brand is lagogo?

What brand is lagogo?

Lagogo is the first China garment enterprise listed in the United States, and it is a self-operated brand under Huarui Group. Born in 2008, she is a fashionable women's clothing brand originating from Paris.

The brand name is inspired by a lively and hot dance form in France, and its meaning comes from the initials of six words: love, art, green, olive branch, glory and originality. In the years of operation, Lagogo has been following the principles of passing on love, playing with art, advocating environmental protection, calling for peace, affirming honor and supporting originality, thus making the brand accumulate and improve continuously.

Extended data

Sales model

Before 20 10, lagogo was sold in major cities in China as a direct store. From 20 10 to 10, lagogo began to take the mode of combining the network with direct stores. By 20 13, lagogo had not yet had its own official online sales platform, but only opened stores on third-party platforms such as Taobao, Paipai and Maile.

This way of online sales and physical store delivery will become a new online sales model adopted by some big companies, and there are Joyo.com and Vanke Eslite.

Lagugu official website-Shanghai Lagugu Fashion Co., Ltd.