Brief introduction of literature major in Nanjing University of Finance and Economics

Brief introduction of literature major in Nanjing University of Finance and Economics

English major (four-year undergraduate course, literature)

Training objectives: This major takes international business as the training direction, and trains applied, compound and innovative English professionals who have a solid English language foundation, profound cultural attainments in China and the West, are innovative, are familiar with economic, trade and management knowledge, and can engage in translation, foreign trade practice, foreign secretary, teaching, management, foreign affairs, foreign trade, finance, commerce, foreign-related enterprises, education and culture.

Main courses: Basic English, Advanced English, Business English, English audio-visual, English pronunciation practice, spoken English for foreign teachers, advanced English writing, principles of economics, principles of management, English and American literature, introduction to linguistics, business interpretation practice, translation, second foreign language (Japanese/French), international trade practice, international marketing, etc.

Employment orientation: After graduation, students majoring in this major mainly work as salesmen, translators, secretaries and managers in foreign-related enterprises and institutions such as foreign economy and foreign trade, and can also engage in teaching and scientific research for English majors, and can also engage in various foreign affairs in various state organs, enterprises and institutions.

Those who meet the conditions for granting a bachelor's degree shall be awarded a bachelor's degree in literature.

French major (four-year undergraduate, literature)

Training objectives: This major takes international business as the training direction, and trains applied, compound and innovative French professionals who have a solid French language foundation and extensive cultural knowledge, are familiar with economy, trade and management, and can engage in translation, foreign trade practice, foreign secretary, teaching, management and foreign affairs, foreign trade, finance, commerce, foreign-related enterprises, education, management and culture.

Main professional courses: elementary French, intermediate French, advanced French, French audio-visual speaking, French listening, French reading, French writing, introduction to French literature, French economics, introduction to linguistics, French translation, French interpretation, economic principles, management principles, business French practice and second foreign language (English).

Employment orientation: After graduation, students majoring in this major can engage in related business and management in foreign-related enterprises and institutions, especially foreign-funded enterprises, foreign trade companies, foreign-related units, finance, insurance and other industries, and can also engage in teaching or training in various colleges and teaching institutions.

Those who meet the conditions for granting a bachelor's degree shall be awarded a bachelor's degree in literature.

Advertising major (four-year undergraduate course, literature)

Training objectives: This major trains senior professionals who are familiar with and systematically master advertising theory and practice, meet the requirements of market research and prediction, marketing and advertising planning, advertising and public relations propaganda, advertising creativity, advertising works design and production, advertising copy, advertising management, customer service and interpersonal communication, and can undertake all kinds of publicity, creativity, design, production and planning.

Professional characteristics: This major always adheres to the teaching mode of improving students' practical ability, and it is an important and most distinctive link to carry out advertising photography activities and exhibitions for two weeks after off-campus activities. In the process of training, professional competitions have always been integrated into teaching practice, and remarkable achievements have been made: students have achieved excellent results in various professional competitions and various photography competitions, including the National College Student Advertising Art Competition. No matter the number of participants, the number of entries, the number of awards and the award-winning level, they can win the first prize in the province and rank among the best in the country. Professor Qiao Jun, an academic leader, is currently the vice-chairman of the Advertising Teaching Committee of China Education Association, the deputy secretary-general of China Market Society, the vice-chairman of Jiangsu Advertising Association, the vice-chairman of Jiangsu Brand Society, the doctoral supervisor and the judge of many international and domestic advertising competitions. Known as "one of the top ten advertisers in China".

Employment Orientation: After graduation, students majoring in this major can engage in market research and public opinion survey, marketing and advertising activity planning, advertising and public relations promotion, advertising works design and production, advertising copy writing, customer service, interpersonal communication and other information consulting work in the publicity and planning departments of state government agencies, marketing brand promotion departments of large and medium-sized enterprises and institutions, various news media and advertising departments of Internet companies. The employment rate and level of this major have always been among the best. In the past six years, the employment rate of students has reached 1 0,000%, and won three school employment awards of 20 1 and 20 16. According to the 20 16 national monthly salary ranking of college students in recent five years, the advertising graduates of our school rank 14 in the monthly salary of all majors in the province. The rate of students majoring in this major going abroad for further study has always been the highest. In recent years, most of them have been admitted to 985,211universities, such as Peking University, Tsinghua, and China Communication University, and they have been growing in the process of further study abroad.

Qualified graduates will be awarded a Bachelor of Arts degree.

Journalism major (four-year undergraduate course, literature)

Training goal: the direction of economic news. This major trains students to master certain basic theoretical knowledge and literacy of economics, management and other disciplines, systematically master news theoretical knowledge and skills, and have strong news reporting and planning capabilities, economic information dissemination and public opinion judgment capabilities.

Main professional courses: journalism, news interview and writing, news photography, theory and practice of economic news, media economics, electronic journalism, audio-visual communication principle, radio and television news interview and writing, network news editing and planning, media management, television camera and collection, news psychology, integrated marketing communication, in-depth reporting and writing of economic news, and media integration research.

Employment orientation: after graduation, students majoring in this major can engage in news dissemination, enterprise management, public relations planning, economic information analysis and other related work in various media, party and government organs, enterprises and institutions.

Qualified graduates will be awarded a Bachelor of Arts degree.

Network and new media major (four-year undergraduate course, literature)

Training objectives: This major trains innovative media application-oriented talents who master the basic theory of journalism and communication and have high theoretical and practical skills of network new media.

Main professional courses: new media marketing communication, network news editing and planning, program design, new media data analysis, digital image processing, electronic newspaper, computer graphic design, new media terminal product operation, new media audience research, etc.

Employment direction: after graduation, students majoring in this major can engage in online news propaganda and information dissemination in party and government organs, enterprises and institutions at all levels; Be able to engage in the production and management of media content in newspapers, radio stations, TV stations and various online media; Be able to collect, produce and disseminate network and new media information.

Qualified graduates will be awarded a Bachelor of Arts degree.