What is a Tik Tok matrix account and what is its purpose?

A Tik Tok anchor can achieve 360-degree brand presentation through different voice accounts.

It can also be understood as establishing corresponding chain communication through Tik Tok, and draining the fan traffic of different accounts under the same brand through matrix accounts, thus forming internal drainage of fan traffic under the main account, thus avoiding the loss of fans, increasing the number of fans and expanding their influence.

The marketing function of this Tik Tok matrix mainly lies in:

For enterprises with simple product structure and brand composition, this model can weaken brand positioning and strengthen product selling points, and products with distinctive features in fans' hearts can more affect the audience's desire to buy.

After Xi 'an became popular in Tik Tok, many cities in China discovered Tik Tok bonus and learned to establish their own Tik Tok matrix in Tik Tok. Chongqing is one of the representatives.

The Tik Tok matrix used in Chongqing is a matrix model of "1+N", with Chongqing tourism as the main account and sub-accounts, such as Ping An Chongqing, Discovery Chongqing, Chongqing Airlines and Chongqing Cuisine. , respectively, to form a Tik Tok publicity system to publicize Chongqing's food, beauty and various information.

Account matrix fission is an extremely important link in operation, especially for accounts with less significant segmentation. Account matrix can not only attract more and more accurate users, but also open multiple accounts to drain each other, complete multi-channel and all-round implementation and operation, enhance the influence of accounts, and detonate future realization.

1, matrix thinking under the traditional new media thinking

The idea of adding powder through matrix thinking has existed in the era of "double micro" Big V is the traffic of other accounts. There are countless phenomena that Volkswagen Large drains valuable users to other accounts by holding online activities, or promotes other fission accounts in the text. This method is also applicable to Tik Tok.

2. Team matrix.

Head sizes such as Everyday Laughing Garden, Zhong Ting XO and Staggered Dance Troupe are also split into multiple accounts through matrix. This split mode is that all members of the team participate in the construction of the main account. After the main account reaches a certain scale, team members will be split into other accounts, including but not limited to actors, photographers, post-production and secretaries.

For example, the main account of Everyday Laughing Garden has 14963000 fans, and each leading actor has opened his own account. As a result, the total number of fans of the eight accounts reached 5.33 million, and the total number of fans of The Matrix reached 20.293 million. People can notice that each member's personal data is draining the main account of "Everyday Smile Garden". The seemingly simple sentence "Please pay attention to Everyday Laughter Garden for more works" can actually attract some curious users to find and pay attention to the main account, thus improving the commercial value of the whole account.

3.MCN mechanism matrix (see Figure 6-3), which is the mechanism matrix.

For example, there are multiple accounts under the organization MCN Onion Group, and each account is only a large account with various types of intentions. The total number of fans of MCN matrix is nearly 70 million, which is very huge. Moreover, each tuba will also conduct mutual drainage, publicity or cooperation.

4. Personal matrix.

That is, after the individual opens the main account, he opens the trumpet. This type of matrix is relatively rare, mainly because it has a disadvantage as a personal matrix. In the future, the same person will appear in multiple accounts, which will affect the weight of two accounts. Because the Tik Tok system is likely to divide accounts into marketing numbers, there are also successful cases.