Traditional Culture Encyclopedia - Photography major - Service standard of photography industry
Service standard of photography industry
When receiving customers, the staff should introduce the service items of photography service agencies. By displaying samples, samples and samples, customers can fully understand the service ability of the organization, feel the style, performance style and quality of the products, and explain the service charging standards and contract format terms. Sign service contracts, issue bills, and collect due/advance payment when notifying customers. After the service contract is signed, a customer data file shall be established for communication. Makeup artists should provide services to customers according to the contract. The basic procedures of service are: wearing appropriate clothes, making up, combing hair style, etc. Photographers should provide shooting services for customers according to the contract. When providing the human body photography service required by customers, people who have nothing to do with photography should be denied entry. The clerk should check the consistency between the contract and the service content in advance. When watching the samples, the sales staff should assist the customers to select the films and go through the customer confirmation procedures; Put forward supplementary service requirements to customers (such as additional selection, printing, adding and publishing, etc.). ), show samples, samples and samples, explain charging standards, issue bills and collect accounts receivable. If the service is really defective, you should take the initiative to apologize to the customer, suggest re-providing the service, and agree on the content, quantity and date of re-providing the service. Post-production personnel shall process and produce according to the contract. Basic post-production procedures: image renovation (pen and ink renovation or computer renovation), art design, adjustment of tone, color and contrast, image output, mounting, etc. The processed photos and related products shall meet the specifications and dimensions; The image is clear, and the tone and color reproduction are suitable for the needs of picture performance; The cutting is square, the framing is neat and smooth, and there is no stain; Sensory quality should be close to or exceed the level of samples and display samples. The relevant products provided shall be consistent with the sample specifications. For photography service agencies that entrust external agencies to carry out post-production (photo output), "whoever sells is responsible" should be implemented. Ensure the traceability of customer complaints and claims when unqualified products appear. The clerk should check the consistency between the contract and the service content in advance. The goods submitted should be counted face to face with the customer. If the goods are defective, you should take the initiative to apologize to the customers and suggest making them again. Loss of service products (such as negatives and digital image files). ) to compensate. Note: According to the relevant laws and regulations, the compensation should be "one refund and one compensation". If there is a special agreement in the order, the compensation shall be made according to the agreement.
5. 1.7 Analysis and improvement of customers' opinions. Photography service organizations should pay attention to collecting customers' opinions, analyze them during and after the service, and make continuous improvement to improve customers' satisfaction. 5.2 samples, samples and samples, due to the quality characteristics of photography (such as tone, color reproduction, aesthetic characteristics, etc. ), can't use instruments to measure, can only rely on visual judgment. Photography service is organized in service.
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