The Story of a Small Entrepreneurial Person (2)

Story 2: The entrepreneurial success story of Wang Wei, a mysterious man who was slapped on SF IPO Road.

23 years ago 1993, how many years did a courier experience? Water passenger? (that is, from Hong Kong? Parallel imports? After his successful career, he set up his own courier company in Shunde, Guangdong. At that time, there were only six people in the company, and the venture capital came from HK$ 654.38 million funded by his father. Not enough hands, this? Boss? I also went into battle myself, sometimes carrying a backpack and dragging a suitcase, and sometimes riding a motorcycle to and from Guangdong and Hong Kong. At one time, on the land passage from Shunde to Hong Kong, 70% of express goods were carried by this company. This company later developed into a large enterprise with 350,000 employees and an annual income of more than 20 billion yuan. Its name is SF, this name? In person? The boss is Wang Wei, president of SF Express.

23 years later, on 20 16, a courier named Feng Shunfeng rode an electric tricycle through the streets of Beijing. On the morning of April 17, he drove an electric tricycle to deliver a courier, and he scraped with a black Hyundai. After getting off the bus, the driver of a modern car slapped the courier six times in a row. This scene was photographed by onlookers with their mobile phones and posted on the Internet, which aroused the concern of the society about express delivery. Little brother? A wide-ranging discussion about dignity.

/kloc-On the night of April, 0/7, a screenshot of Wei Wang's personal circle of friends was circulated wildly by friends and Weibo, which read:? I, Wang Wei, announce to all my friends! If I don't pursue this matter to the end! I am no longer worthy to be the president of SF Express! ? This move has aroused fierce public opinion. Ren, who was waiting in line for a taxi at the airport, Ma, who donated money to public welfare undertakings, and Wang Wei, who stood up for employees, were also called on by netizens. China is a good boss? . Kang Huimin (pseudonym), the public relations Commissioner of SF Shenzhen Headquarters, confirmed to the reporter of Time Weekly that the status of this circle of friends was indeed sent by Wang Wei himself.

However, few people know that they are angry with their employees. Investigate the end? Wang Wei, president of SF Express, is a Buddhist. He often expresses the role of Buddhism in self-cultivation and maintaining a calm mind through inner speeches. So this kind of anger, the media have to? Rare? Describe it. Buddhism is peaceful in the eyes of the world, but it has always been there? King Kong glared? Said. ? If the world can solve problems with money or an apology, but it can't use the law, what does the law want? After this incident, Wei Wang immediately organized a network conference and was interviewed by the media. Previously, Wei Wang was rarely exposed to the spotlight and was regarded as the most mysterious business leader in China.

Shun Feng, led by Wei Wang, has been separated from the outside world by a veil. In 2002, SF set up its headquarters in Futian, Shenzhen. It is said that at that time, the official didn't even know that there was such a private express delivery faucet taking root in this city. This year, this veil will gradually fall.

On February 2, SF issued a listing counseling announcement. According to media reports, as early as 20 13, SF introduced CITIC Capital, Yuanhe Holdings and China Merchants Group, raising 8 billion yuan. At that time, there was speculation that this was to prepare for the listing of SF Express. And Wei Wang once had views on listing:? Listing is to circle money, which is not what SF wants to do. ?

Xu Yong, chief consultant of Express Consulting Network, told Times Weekly that the earliest listing of SF will be in June this year. With the voice of Wang Wei and the opening of the listing process of SF Express, the flagship of this private express delivery industry will gradually surface.

hermit

Get up at 6 o'clock to practice qigong; At 8 o'clock, work in the company; At 5: 30, go home from work, accompany your family, swim or run; Rest at 22 o'clock. According to the reporter of Time Weekly, Wei Wang's daily routine is quite regular. In an interview with the media, he claimed that if it was delayed until 6 o'clock, it would be too late to go home. In an internal speech, Wang Wei said to SF employees:? In fact, when I was 25 years old, I used to be a standard upstart. ? Thanks to my wife, she kept throwing cold water on me when I got carried away, keeping me awake and calm. ? Family plays an indispensable role in Wang Wei's life. He himself also revealed that the reason for not wanting to be interviewed more is not only his personal character, but also his tight work rhythm and his desire to arrange his spare time for himself and his family as much as possible.

Even in the eyes of SF employees, Wang Wei is quite low-key. Kang Huimin told Time Weekly that even if he is in Shenzhen headquarters, you can only see him at the company's annual meeting? . The Times Weekly reporter also submitted interview applications to a number of SF executives, all of which were declined.

The story about Wang Wei deliberately keeping a distance from the public is widely circulated in the express delivery industry. The president who loves outdoor and extreme sports rarely gives interviews to the media. Even Wei Wang's photos have never appeared in SF's internal magazines. Until the spring of 20 10, Wang Weihua bought a piece of land in Kowloon with HK$ 350 million and built two four-story detached houses with independent swimming pools. This transaction, which broke the price record of real estate in the same district, attracted the attention of Hong Kong media reporters to Wang Wei. Afterwards, the photojournalist waited for a few days at SF Shenzhen headquarters, and finally captured the true face of Wang Wei for the first time.

In a rare interview, Wei Wang also made a rule prohibiting all media from taking photos. What is the reason he gave? Because I often go to the grassroots? An anonymous private visit? So you need to keep the mystery as a cover? . The deliberately low-key atmosphere that pervades the whole SF comes from his experiences when he was young. Family conditions, average academic performance, past? Water passenger? Experience has developed his relatively sensitive personality. ? I enjoy the feeling of keeping a low profile, and I like to return to the real and plain existence. ?

According to Wei Wang's Express magazine, Wei Wang's office? Full of Buddha incense and nine Buddha statues? . He transferred his experience of learning Buddhism to the management of SF. What we have to do now is to make use of SF, a good platform, to turn many uncertain and seemingly accidental things into necessity in the future? .

In the interview, Wang Wei thinks that he doesn't value interests. ? The initial motivation of express delivery is to support the family and survive. When survival is not a problem, I began to consider the development and positioning of SF, because I have to explain to my family, colleagues and friends. ?

Wang Wei's SF has expanded rapidly in a low-key manner. According to the reporter of Time Weekly, in 2004, SF's sales were 654.38+300 million yuan; From 20 10 to1200 million yuan, with an average annual growth rate of 50% and a profit rate of 30%; In 20 13 years, SF's turnover reached 28 billion yuan, its net profit was about1200 million yuan, and its express delivery volume was about1100000 pieces. By 20 14, SF's annual turnover will exceed 40 billion.

Under the excellent report card, SF's asset-liability ratio has been maintained at about 50% (as of the end of 20 12), which is better than the international logistics giant UPS, comparable to FedEx and EMS, and its current ratio and quick ratio are better than EMS. Another set of data is quite dazzling: in 20 12 years, SF's ROE was 18.8%, but generally speaking, companies with ROE exceeding 15% are considered excellent companies. No wonder a lot of capital flocked to SF.

Wei Wang's caution and sensitivity continued his attitude towards capital. As early as 2004, it has been widely rumored in the industry that PE often turned to various relationships to find Wei Wang, but he either disappeared or declined. And SF has never avoided the fact that PE has been looking for cooperation with it. For listing, Wei Wang's attitude is more clear: I can say responsibly that SF will not be listed in the short term. ?

? Not short of money! ? Xu Yong, a senior analyst in the express delivery industry, introduced the reasons for SF's cautious financing to the Times Weekly reporter. SF Express mainly focuses on business express delivery and high-end online shopping market, while other private express delivery companies mainly focus on online express delivery. Due to different market positioning, SF has a high average income and abundant liquidity. From an operational point of view, it is less dependent on funds. ?

? SF can't go public for money. After listing, the enterprise has become a money-making machine, and the daily change of stock price affects the nerves of the enterprise, which is unfavorable to the management of the enterprise. Wang Wei said.

Glare at king kong

Response? Beijing SF was beaten? On the one hand, Wang Yi rebelled against his previous low-key style. ? When watching this video, I feel that I have been beaten. This is not a question of losing money and apologizing, it is a question of dignity. SF has been educating employees to respect everyone from the bottom of their hearts. If I compromise on this matter, how can I face all SF employees and become the president of SF?

Although Lu Ping, the publicity director of SF Express, who is in charge of public relations, told Time Weekly that SF Express had played down the matter, Wang Wei's abnormal anger surprised the outside world, and the time happened just after SF Express announced its acceptance of listing guidance, which also caused many speculations from the outside world. However, in Kang Huimin's view, Wei Wang's concern for grass-roots employees is rooted. ? Is the courier the cutest person in SF? This sentence comes from him. ?

There is a system inside SF: all managers have to practice for a period of time every year. 2065 438+00 2065 438+00 Wang Wei, as a material manager, was introduced by the human resources department to an online shop in a certain district to practice alone. While riding a battery car, he delivered the goods with the courier to understand the use of guns, backpacks and other materials, as well as the labor intensity and treatment of employees. ? As a manager, I must understand the feelings of the first-line dispatcher and the second-line call center who have the closest contact with customers. They represent enterprises and lead them to fight in the front line every day. Wang Wei said.

An industry insider told the Times Weekly reporter that the bosses of express delivery companies generally attach importance to the grassroots, which may be related to working at the grassroots level in their early years.

Wang Wei was born in Shanghai and grew up in Hong Kong. When he was young, he worked as a coolie and courier, and traveled back and forth between Shenzhen and Hong Kong with a backpack every day, so he always had a Jianghu temperament. Inside SF, there are some stories about Wang Wei's behavior. Work number? 00002? The old cleaner who has been around Wang Wei since the establishment of SF Express has received special courtesy from Wang Wei. He promised the cleaner: as long as you are in this company, I will support you for one day. ?

According to Li Yue, a former employee of SF Express, most of Wang Wei's bodyguards are of unusual origin, and they usually change every two to three years. After retiring, every bodyguard will often be promoted to a middle-level cadre within the company. ? The competent one will be the regional manager, and the second one will let him continue to be the regional director. ? Employees who have been loyal to Mr. Wang for a long time, no matter how high or low, are equivalent to getting a lifelong meal card. ?

Li Hao believes that SF has maintained some? Jianghu breath? :? Many managers and district managers are grass-roots couriers and warehouse managers. They sometimes have a bottom-level boldness, but they are shy in the face of the media because they have no experience and don't know what to say. ?

Wei Wang deliberately kept a low profile and delayed listing. But he is not soft on the joint points related to the development of enterprises.

In the early days of its establishment, in order to quickly occupy the market, SF adopted the branch franchisee system popular among small and medium-sized enterprises, and quickly registered a new company every time a point was built, and hired talents familiar with the local market to manage it. The ownership of the branch belongs to Shun Feng, but the local manager has independent administrative, personnel, financial and management rights. At that time, SF did not have a unified logo, and the clothes of couriers around the country were not uniform, and there were no strict rules and regulations. Is the model of barbaric growth called by competitors? Rats will? .

? This model greatly stimulates the enthusiasm of the branch to explore the market, but it also leaves the disadvantages of poor management coordination, uneven service level and ability that all customer resources are in the hands of the branch. More importantly, the head office must take full responsibility for the actions of the branches. ? In an interview with the media, Wang Wei introduced.

Wei Wang calls franchisees who have great autonomy in operation? Governor? Since 2 1 century, he began to launch a vigorous global franchisee movement? Francisco cutting movement? , set up a headquarters, the local venue management rights in their own hands.

Kang Huimin said that SF's rapid response to the courier's beating was also related to the direct mode and direct concern at the headquarters level. ? On the night of the incident, the management of the headquarters went to accompany the dispatcher to do some appeasement work. ?

Entry into WTO and listing

As a businessman, Wei Wang's belief is more WTO-oriented.

The twists and turns of listing can best reflect the spirit of Wei Wang's entry into WTO. Regarding the timetable for listing, SF has been ambiguous. However, in 20 13, SF introduced three investors, and at the end of 20 15, it hired Liang Xiang, vice chairman of Morgan, an authoritative American investment institution, as the vice president, which was widely interpreted by the industry as a warm-up for listing. Huang Gang, president of Hansen Supply Chain, told Time Weekend reporter that SF? Planning to go public long ago? .

? After listing, express delivery companies can integrate market resources with the help of capital to promote their own transformation and upgrading. ? Xu Yong analyzed to the reporter of Time Weekly. Transformation is the focus of Wei Wang's efforts in recent years.

Wei Wang's strategic vision has always been praised by the industry. In recent years, Wei Wang has led SF Express into more fields, including e-commerce, O2O, logistics and finance. SF Hacker, SF Haitao and SF Optimizer have emerged one after another. ? Most of SF's innovations are directly initiated by the boss. ? Kang Huimin said frankly.

For the future development trend of the express delivery industry, Xu Yong analyzed to the reporter of Time Weekly. In the future, large express delivery enterprises will transform into integrated logistics, medium express delivery enterprises will transform into specialization, and small express delivery enterprises will transform into personalization. ?

In an interview with Time Weekly, Huang Gang said that in 20 16, China Express entered the process of full capitalization, and SF Express, Three Links and One Reach and Baishi entered the process of listing in an all-round way. ? Major companies are listed, and the first half of the year was very hot. ? The industry believes that with the rise of e-commerce, SF Express, which is positioned at the high end, is under increasing competitive pressure from other private express brands closely related to e-commerce. At the same time, SF also hopes to achieve the goal of transformation with capital.

? In terms of financial strength, a foreign company has more than 600 planes, while all domestic express delivery companies add up to less than 50 planes. ? Wang Wei told the media. This may provide a glimpse of Wei Wang's capital ambition.