Want to build a personal IP? Try these three methods.

Want to build a personal IP, but don't know where to start;

Seeing that others are doing well in their own fields is only envy;

I want to start a sideline, but I hesitate again and again, and I always can't take a step.

Is it difficult to build a personal IP? Actually, it's not hard to say it. As long as you master the routine, it is also a matter of course.

Uncle Akiba's "Personal Brand Entrepreneurship: Eight Capabilities to Break through Difficult Entrepreneurship" systematically summarizes eight key competencies needed for entrepreneurship from the perspective of building a personal brand and realizing entrepreneurship. If you can learn and have these abilities, you can achieve a breakthrough from 0 to 1.

0 1. Watch the road

In the book, Uncle Akiba once said: As a founder, you must have a strategic vision. If you think about it, what you do will definitely rise in the next 10 and 20 years. As long as you are in a new industry, it doesn't matter if you go the wrong way at first and can't see the direction, because "there is no fear of burning firewood if you stay green."

Indeed, before figuring out the direction of development, we should take the time to find a way.

I have a friend who can earn millions a year just because he has found the right method.

She is a writer and has published many bestsellers.

After quitting her job as a university teacher, she returned to her hometown and opened a mobile phone photography training camp.

Because in remote towns, the circle is too narrow and lacks business thinking, and the income has been stagnant.

So, in 2020, she spent 50,000 yuan to join the intense personal brand special training camp.

In the brand training camp, she found a huge treasure and met many big coffees.

Here, she polished the products of personal brand private education classes, and the cost was tens of thousands. Her first personal brand private education class was found in the brand camp, and her first business consultant, community operation consultant and voice consultant were also found in the brand camp. Her first live broadcast and the top three click-through rates were also the strongest support from the old irons in the brand camp.

Before coming to the brand camp, her circle was limited to the writing circle. After coming to the brand camp, her contacts have been fully expanded, linking excellent resources from all walks of life and constantly improving her pattern.

"Circle right, ten years a year."

Looking back on the past few years, she was deeply touched.

It turns out that as long as you take the right path, even in a remote town, you can realize the realization of wealth and enhance your influence.

It is never the region that restricts a person's development, but his own learning ability and self-investment consciousness.

02. Choose the right person

As the saying goes, people are wrong and things are wrong. How to find the right partner?

Uncle Akiba suggested that after finding a talent that can't be missed, first think about the core value of your own brand, which is why people choose you.

Before recruiting people, we should clarify what is the core value of our brand, and seize the opportunity to give an irresistible reason when we see interested talents. Don't be too Buddhist. In the battle for talents, "following fate" is an excuse for not being confident.

My understanding of choosing the right person is that only when a person walks fast and a group of people walk far can they join a club that suits them and find a stage that suits them.

And walking with a large group of people is also a kind of promotion and promotion for yourself.

I recently joined a community and participated in the operation of a reading number. Because I am Fan Deng and the signing author of Reading at Ten o'clock, I shared my writing in the group. In the process of sharing, I feel very happy, my confused mind becomes clear and my thinking is active. Through my own reply, I have a feeling that my brain is wide open.

To my delight, I learned a lot of new things when I came to this team.

For example, I worked out the inspiration for soliciting contributions for the first time, edited documents on Tencent documents for the first time, created a new mailbox for the first time, and set up an automatic email reply for the first time. I am like a water-absorbing sponge, constantly absorbing new knowledge.

Joining this community, Qixin's cooperative atmosphere has also opened a new world for me.

It turns out that many things seem difficult, but when you really do it, you can feel your infinite potential. I have been witnessing the surprise these days, because I am also a participant, and I have a sense of accomplishment and take care of its growth.

Although this community is not for profit, writers with the same hobbies get together and feel particularly enriched, and they feel recharged every day.

Uncle Akiba once said: If you link the right person, you will open a world.

Joining the high-end community can let us meet ourselves better.

03. Find the money

People often say that money is the last word.

In the book, Uncle Akiba tells us that the business model that can't bring cash flow quickly can't stand scrutiny, and only enterprises that attach importance to cash flow can achieve sustainable development.

And my understanding is that in this era of knowledge payment, we should use our own advantages to make money and build our own IP.

That's my friend Xiaoke. Because of her writing skills, she became a teaching assistant in a writing camp. She is so busy that she doesn't have to worry about anything, which makes her live a full, busy and happy life every day.

The teaching assistant's salary of 2000 yuan per month is not much, but it is also the embodiment of his own value.

Tao Bihua, the founder of Laoganma, is a very inspiring example when it comes to making money with one's own strength.

1989, she invested all her savings and opened a "cheap restaurant" selling only cold noodles and bean jelly.

Because bean jelly needs to be mixed with Chili sauce to be delicious, she spent a lot of time developing a Chili sauce. I didn't expect Chili sauce to sell better than bean jelly.

One day, Tao was unwell and didn't make Chili sauce. As a result, the bean jelly that day was left unattended.

This allowed her to discover the business opportunities and began to carefully improve this Chili sauce.

This is the birth of Laoganma Chili sauce.

Therefore, each of us should not sell ourselves short, be good at tapping our own advantages, use what we are good at to build personal IP, and earn the first pot of gold for ourselves.

04

Personal brand entrepreneurship: Eight abilities to break the breakthrough of entrepreneurship is a book shared by Uncle Akiba with his own entrepreneurial experience.

In this book, he provides a set of practical thinking modes and practical methods for entrepreneurs who want to build their own brands.

This book systematically summarizes the eight key abilities needed for starting a business, such as making a strategy, choosing the right person, linking resources, leading a team, encouraging, avoiding risks, managing money and controlling costs.

These links are interlocking and indispensable.

If we can apply these eight key abilities to build a personal brand, we can improve the success rate of our own enterprises. This is a guide for entrepreneurs. If you want to start your own business, you might as well read about it in books. I believe you will gain something.