What are the highlights and disadvantages of Smartisan Technology’s autumn new product launch in November 2018?

Today, let the editor analyze for you the Smartisan Technology autumn new product launch conference in November 2018. What are the highlights and disadvantages? Hope it helps everyone. At 19:30 on November 6, Smartisan Technology held a new product launch conference in Chengdu. The protagonist of this conference is not mobile phones, but humidifiers, smart speakers and suitcases. What are the highlights and disadvantages of this press conference?

01

Look, Teacher Luo finally revealed his true colors. Wasn’t last night’s press conference just for selling goods?

In the past, he would shout out one or two words like "feelings" and "revolution" and tell his fans, "I don't make money, I just make friends." However, Luo Yonghao has never forgotten that he is an "Internet celebrity" "What is the ultimate goal of Internet celebrities? Money for advertising and attracting fans, I believe everyone in this era has the "internet celebrity dream", so the behavior of earning money after becoming an internet celebrity is extremely easy to understand.

However, a person like Mr. Luo, who earns money on his knees but has to stand to count the money, and who has to label himself "making friends" is still very successful. After all, it is very successful. Few people can do what he does, become a prostitute and build a big archway, so I still hate him.

But back to the press conference itself, there are highlights, but also full of shortcomings:

First of all, the press conference time, this may be the only highlight of this press conference, and it is also There is no surprise in the "Hammer Calendar Time", and it is impossible to start on time.

Okay, here are the flaws. First of all, as a crosstalk actor, was Luo Yonghao’s press conference last night funny? Not funny. Is it fun? The product was so uninteresting that they didn't even sell out the tickets.

Let’s talk about the three products together with a re-shelled Nut R1. Some people may like the new color of Nut R1 after passing the blue version of Nut Pro 2S. Removing some redundant designs will make it more attractive. People think it is more refined and looks better, but it still cannot change the poor feel of the R1 phone. In addition, the lowest price of the regular version of R1 during Double Eleven has dropped to around 2,199 yuan. Even with a 400 yuan coupon for the new color, The price is also 2,999 yuan. Is it worth spending an extra 800 on a color scheme? At least I don’t think even Apple can do this. Smartisan hasn’t acquired Apple yet, so theoretically it’s not worth it.

Let’s talk about suitcases, humidifiers and smart speakers. First of all, it is very clear that Luo Yonghao is now copying the Xiaomi ecosystem, and the products he launches are not obviously competitive with Xiaomi Mijia products. But there is one thing. From the market performance of the nearly 10 products of Smartisan Technology, it is easy to see that Smartisan Technology has only a handful of successful mobile phone products. During the period, there were various shameful phones, and the only best-selling product was the Nut Pro2. Therefore, Luo Yonghao modified the product in this version by "adding, deleting, and deleting" and released the same product multiple times at different press conferences (is it the same as Xiaomi in a certain year? The same product was released in the same year) 7 or 8 times), which is enough to show that Luo Yonghao is not good at making mobile phones.

But the identity of the Internet celebrity is still there, what else can be done? Just sell goods. If you can’t sell your own, why don’t you sell it to someone else’s head office? There is nothing much to say about the suitcase, it has no bright spots and no major flaws, but maybe more people will choose Xiaomi suitcases.

The Breathe series of products, from air purifiers to current humidifiers, can barely be linked to feelings this time, but in fact there are not many real users.

Take another look at this smart speaker, which is almost a 1:1 copy of a certain thermos cup. Where has the hammer, which is famous for its design, gone? And, at this price, how can it challenge Xiaomi AI speakers? The acquisition of Apple cannot be achieved with this kind of product, Mr. Luo. I hope that one day Teacher Luo will realize that making money is really not that shameful. Keep real, OK?

02

Smartisan Technology frequently heard rumors of layoffs and even being on the verge of bankruptcy before the press conference, and this press conference came out of the blue. However, the products at this conference did not include Smartisan mobile phones, and it is said that they are products designed by Smartisan but not branded by Smartisan. They include two air humidifiers, a Bluetooth temperature and humidity meter, a smart speaker, and three types of luggage.

In fact, everyone may not find it strange that these three types of products are released by Xiaomi, but it is indeed a bit strange for Lao Luo to do it, and at this point in time. We have various trade fairs here every second half of the year, and Lao Luo's press conference was so rushed that it really felt like a "year-end surprise trade fair." At the previous press conference, Lao Luo was definitely talking about "feelings", paying tribute to Apple, and even hoping to catch up in the future, etc. The last time he said, "I don't make money, I just make friends." But this time it’s all about making money. After all, the various news about Smartisan Technology are not groundless. If we don’t sell some products to make money, we may really be disbanded.

There is no need to comment on Lao Luo anymore. Everyone knows all about him. Let’s take a look at the products released this time to see if there is anything worthy of praise or criticism. First up is the first one, the humidifier.

The "pain point" defined by Lao Luo for this product is that "the air humidity in Beijing is less than 18%", so a high-power humidifier is needed, and he once again said, "The ultrasonic humidifier you use is It’s the worst! The most practical and reliable one is the steam humidifier!” In order to show that this 1,999 yuan product is not very expensive, I selected a pair of foreign brands for comparison. This comparison is really a good product. The humidifier in my home costs 69 yuan. If the humidity is really not enough, I will buy ten of them to give it a tropical rainforest feel.

Judging from the response of the fans at the scene, the humidifier was not very enthusiastic. When Lao Luo finished speaking, there seemed to be no buzz. It doesn’t matter. The second product is a smart speaker. , this is still in line with the status of a technology company. The name of this speaker is also eye-catching enough, Weihe Xirui Smart Speaker D1. To be honest, smart speakers have long been outplayed by the market. Smartisan Technology doesn’t know what the real intention of this new product is. It is priced at 899 yuan. It is said to have a built-in 17 million online music library, and can also interact with bullet text messages. It is said that one-click voice It can be sent through bound bullet messages, but the official launch time is estimated to be next spring. But I’m not very optimistic about it. First of all, Smartisan Technology has to survive until it’s released next year.

Personally, I think that in Lao Luo’s press conference, the first two products were just supporting roles, and the real protagonist should be the Horizon 8 business suitcase released last. The Horizon 8 (Level 8) business suitcase launched this time is divided into two versions, both designed by Smartisan ID Studio. Targeted at business people, both the flagship and standard versions use anodized aluminum cabinets, aluminum-magnesium alloy tie rods and corner guards, yellow "8" logo silent casters, TSA customs locks, etc.

Although the boxes are all similar, Lao Luo still put some careful thought into this product. For example, a small label is designed to prevent forgetting, as well as more than 40 small lids marked with icons such as pants, umbrellas, keys, etc. It is a very good design for obsessive-compulsive disorder and amnesia. In addition to this, it also has a built-in power bank, but unlike many cases with power banks, the power bank in this box does not have a built-in wiring harness. Instead, it pops out by pressing it, and it rebounds when you pull it off after use.

The flagship version of the business suitcase is priced at 1,999 yuan, but the standard version sold in April next year is 1,199 yuan. If it is a silver standard version, it will be 999 yuan. If the box material is changed to PC material, the price It is 299 yuan. It is said that there are 200 yuan and 50 yuan discounts respectively on Double Eleven. From the pricing point of view, it should be said that everyone understands that the flagship version will probably never be launched. It is just a bidding range. That is, the most expensive suitcase of ours can be sold for 1,999 yuan, and if the material is changed, the lowest The price is only 299 yuan. That means you can experience a 1,999 yuan product at a price of 299 yuan (another 50 yuan discount on Double Eleven, so that’s 249 yuan). Isn’t this a great feeling?

Many people will think that Lao Luo’s approach is becoming more and more like Xiaomi’s ecological chain, making all kinds of products. However, the author believes that this should actually be a misunderstanding of Lao Luo, because Chuike is really out of money now. It takes advantage of Double Eleven to sell some products to collect some funds, and that's it.

In fact, if you really want to buy a product of Lao Luo, I think you can buy a 249 yuan box on Double Eleven, which briefly expresses your "feelings" for Lao Luo. Of course, buying this is probably the least disadvantageous!

03

Smartisan Technology held a new product launch conference at the Chengdu Rubik's Cube Performing Arts Center on November 6, 2018, and released the Breath Smart Air Humidifier, David and Xirui Smart New products such as speaker D1 and Horizon 8 suitcase, but from another perspective, these are all launched by Smartisan wholly-owned companies and joint venture companies. Smartisan, as a young Internet company, has entered traditional enterprises and brought more innovations. The key to multi-humanized design is the slogan “Chinese Design”!

Although there were no new mobile phones at the conference, there were still many highlights. For example, the Breathing Humidifier has a 1200ml/h and 9L large water tank that is rare in the industry, and the price of 999 yuan is still very "lethal". Secondly, the appearance of the David and Xirui smart speaker D1 is much more refined than the Xiaodu and Xiaoai classmates on the market. It is even more of a work of art. It also integrates one-click sending and receiving of "bullet text messages", which is also a good feature. Innovation; of course, the design of the Horizon 8 suitcase is also innovative. The detachable wheels are printed with an eye-catching "8" icon, and various "clean" and "dirty" storage bags are thoughtfully introduced, as well as in the box. There is a "memo" for luggage when going out. These are all good highlights, and they are also in line with Lao Luo's always demanding and "obsessive-compulsive" design style for technology products.

Everything has two sides. There were no new mobile phone products in Smartisan’s press conference this time, and the laughter was obviously much less than before. As a design-driven company, Lao Luo repeatedly emphasized at the press conference that “it has The sentence "Industrial design led by the award-winning Smartisan ID Studio" shows that the above three products are more focused on appearance design, and their technological level is not high. The smart speakers are not smart enough, and the voice assistant "David Geng" has no technology. The plan is not mature enough, and the launch time has been postponed to early next year. In such a fiercely competitive domestic market, the price of 899 yuan has almost no advantage.

In general, Lao Luo was a hindsight this time. He hastened to catch up with his friends, and he himself transformed from a CEO into a shopping guide, sparing no effort to serve "his friends." They” promote their products.

04

Luo Yonghao, the head of Smartisan Mobile, also told us that mobile phone technology companies can hold new product launches without releasing mobile phones. . . Then three products were released that had nothing to do with Hammer. The last press conference in 2018 was late, but it was heartbreaking. . .

It was obvious that Lao Luo came out of this press conference under huge pressure. Rumors of the disbandment of Smartisan Technology in October were making a big fuss. Lao Luo needed to stand up and show his face in front of the public. Let everyone see that Lao Luo is pretty good now. . .

According to data, Lao Luo Smartisan Technology continued to suffer losses before 2016. It was not until Luo Yonghao received 1 billion in financing from the Chengdu Municipal Government in July 2017 that it survived. Smartisan mobile phones have always been praised as good but not hawked, and their lack of monetization capabilities has indeed brought invisible pressure to Smartisan Technology.

Perhaps inspired by Xiaomi’s ecological chain, Lao Luo seems not to be too interested in the research and development of mobile phones, but has a strong interest in smart peripheral products. No, this time for three models A year-end press conference was specially held for peripheral products, and only Lao Luo paid such attention to it. So let’s take a look at what kind of products were released at this conference;

1. Breathe Air Humidifier

Do you want to introduce the humidifier? In the dry weather in the north, it is especially necessary in air-conditioned rooms in offices, but there is really nothing to introduce. In fact, this type of product is classified as a smart product, which is really quite reluctant. How can a product that is turned on and off be smart?

But don’t tell me, Lao Luo just made it smart. Breathe is equipped with door sensor, tilt sensor, pressure sensor, water flow sensor, temperature and humidity sensor, tunnel magnetoresistive sensor, and supports APP control. After adding the APP, can it still be said that it is not a smart product? Well, yes!

2. David and Xirui Smart Speaker D1

This is a voice speaker, but Xiaomi Xiaoai and Tmall Elf have sold millions of units. At this time A voice speaker has been released for 899 yuan. Are you sure it is for sale?

Whether it sells well or not, anyway, they are all smart speakers produced by Shanghai Shengpan Network Technology Co., Ltd., but this product also has its own characteristics. It wakes up with a light touch, without calling out the name. More accurate, but only if you are nearby. The sound quality supplier is provided by TYMPHANY, one of the world's earliest acoustic suppliers. The number of music libraries is as high as 17 million, and it has practical and personalized elderly mode. Perhaps the selling point of this product is to play songs.

3. Horizon 8 Business Suitcase

This is another partner’s product. This is from a partner of Smartisan Technology in Chengdu (I didn’t say it directly). You must have never seen a suitcase with a built-in charging function. This suitcase also has a convenient and fast 20,000 mAh mobile power supply and a three-in-one charging cable (one meter long and retractable), which can be quickly taken out from the lever. There is also a built-in mobile power supply at the bottom of the bag. charging power cord. The capacity is 36L and comes with a lot of storage bags. What’s the price? The flagship version is priced at 1,999 yuan, the standard version is priced at 1,199 yuan; the standard silver version is priced at 999 yuan; there is also a non-aluminum PC suitcase priced at 299 yuan. In addition to suitcases, backpacks are also simply released. . .

Who said there is no mobile phone? Who said there are no mobile phones?

Since there is no new series of products released, it would be a good idea to release a special edition. The Nut R1 Peacock Blue version is for everyone to grab. The 6GB+128GB Nut R1 Peacock Blue version is priced at 3,299 yuan. , 8GB+128GB is 3799 yuan. This price tells us that Lao Luo does not plan to produce much at all. . .

According to Lao Luo's logic: "Whether I release it or not is my business, and whether you buy it or not is your business. After all, selling mobile phones does not make money!"

So this Which new "OEM" product do you remember? Are you planning to buy it? The picture comes from the Internet, purely nonsense and light spraying.

05

Thanks for the invitation~

As the most attractive brand among domestic smartphone brands, this year’s “Hammer Technology and TA’s Friends” After the press conference lost its original intention, it was no longer as grand as it used to be. It is said that the tickets scalpers tried so hard to buy ended up in their hands. It can be seen that the Smartisan press conference has no highlights and is basically not its own product. So much room for attention.

This is a press conference without new mobile phones. This is a press conference that was "forced". Lao Luo once said something on the PPT of a press conference, which I think is very suitable. Used to describe this press conference - "the saddest press conference". This conference mainly released three products: Breathe Humidifier, Horizon 8 Suitcase and David and Xirui Smart Speakers.

Breathe is a product related to air purification created by a wholly-owned subsidiary of Smartisan Technology. The launch of humidifier this time should be another extension of this series.

Humidifiers are actually not very high-tech. The Breathe Humidifier released by Smartisan this time uses a different concept to position it and is released in two categories: one is a floor-standing humidifier; The price is 1,999 yuan; one is a desktop humidifier, priced at 999 yuan. In fact, there is no difference in essence, only the placement method and humidification coverage area are different. This should be just a conceptual decoration.

Of course, Smartisan claims that its humidifier uses an innovative "cold evaporation technology solution", which can avoid shortcomings such as residual water stains, large water mist particles, easy scaling, and power consumption. In addition, there are features such as water injection and antibacterial. To a certain extent, it seems to be a big improvement, but the occurrence of these conditions requires the accumulation of long-term use. I wonder... who would turn on humidification 24 hours a day? What about the device?

The second product is the David and Xirui smart speaker D1. This should be regarded as the first artificial intelligence speaker launched by Smartisan. Therefore, Smartisan has added the functions of its own mobile phone-- The concept of "Shinian Capsule" is to design this speaker into a capsule-like shape, which allows loyal Hammer fans to see at a glance "Oh! This is a Hammer product." This kind of implant is a bit interesting.

In terms of functions, David and Xirui smart speaker D1 can wake up by voice, touch and wake up using the Nut Bluetooth remote control, which can be regarded as routine operations. However, in terms of voice interaction, Smartisan chose to cooperate with Cheetah Mobile to provide a voice interaction operating system and audio content resources through Orion Star. It also set up shortcut keys to send bullet text messages with one click.

The price of this product is not affordable - 899 yuan, and it can even be said that the concept is not particularly new. It can be seen that Smartisan is trying its best to get rid of the unfavorable rumors about it in the market. Therefore, it does not matter even if the price and functional design are not superior to competing products. At least when such a price comes out, it can lead to a wave of topics - as long as people remember the existence of Hammer.

The third product comes from the Horizon 8 suitcase, and luggage products have also begun to intervene. It can only be said that Smartisan Technology, which is still struggling, seems to be really hesitant. Luo Yonghao introduced that this suitcase was designed by Smartisan ID Studio, the internal design team of Smartisan Technology, including a storage bag with a so-called "obsessive-compulsive" design, a 20,000 mAh large-capacity 18W fast-charging mobile power supply that provides external charging, etc. , can only be regarded as forcibly added concepts, and are not new.

Smartisan has given this product three grades of choices, including 1,199 yuan, 999 yuan and 299 yuan. The large difference between price grades is also an interesting consideration. For example, the 299 yuan Horizon 8 suitcase has the same design as the flagship just because it does not have a built-in power bank. Some media published an article "What kind of power bank is worth 900 yuan?"

This is a no-show. It was a press conference with too many highlights and even high-tech content, even though it was a press conference held by a technology company. Generally speaking, we all know that mobile phone manufacturers will not specifically conduct offline launches for non-consumer digital or even small home appliance products, and this time there is a reason for Samsung to break the rules.

But no matter what, watching Lao Luo's speech may be one less time. Just watch the "cross talk" quietly. As for the products and other things, just take a look!