How to achieve yourself skillfully by external forces?

As for borrowing, someone once said that everything can be "borrowed", that is, borrowing funds, talents, technology and wisdom. The world has prepared all the resources you need, all you have to do is collect them and combine them organically with wisdom.

In the ancient history of China, there are many stories about skillfully borrowing resources, the most famous of which is "borrowing arrows from grass boats". During the Three Kingdoms, Zhou Yu was jealous of Zhuge Liang's talent and always wanted to find opportunities to make things difficult for him. Just happened to meet the "Red Cliff War", Zhou Yu asked Zhuge Liang to build 1, arrows in 1 days on the grounds of official business. Zhuge Liang was not in a hurry after receiving the order. He asked Lu Su to prepare 2 boats and tied grass targets on both sides of the boats. While the fog approached the water village of Cao Jun on the other side overnight, Zhuge Liang ordered the soldiers to bang drums and shout. Cao Cao, who was very suspicious, did not distinguish between reality and reality and dared not send troops easily. He mobilized more than 1, soldiers to shoot arrows into the river. By dawn, the grass targets on both sides of the boat were already full of arrows. At this time, Zhuge Liang ordered to return to the camp and completed the task of making arrows. This is the famous story of "borrowing an arrow from a grass boat", which is a typical application of "borrowing" in the military.

"Taking advantage of the wind to make clouds soar", "Taking advantage of fame to make profits", "Returning a corpse to the soul" and "exerting strength" all talk about seeking development with the help of external forces. If people want to succeed, they also need to "borrow", as the saying goes: borrow external forces skillfully and freely.

As one of the four little dragons in East Asia, Hong Kong is engaged in processing and manufacturing and export trade by means of joint ventures with large foreign companies, borrowing famous brands of others, borrowing foreign raw materials, and borrowing sales channels and markets of foreign companies. With the thinking of "taking advantage of the wind to soar the clouds", Hong Kong has quickly embarked on the road to prosperity.

A person's achievements are largely due to others; Others often put hope, encouragement and assistance into our lives invisibly, thus activating our spiritual world and giving full play to our various abilities.

I believe that through the following story, you can figure out the "mystery of borrowing".

Do you know how Jianlibao is famous? When we talk about Jianlibao, we have to mention one person, that is, Li Jingwei of Guangdong. Li Jingwei used to be the director of a third-rate brewery. Although the factory is small, Li Jingwei's ambition is great. He really wants to do something big, so he has been looking for opportunities.

One day, he heard a message that the Olympic Games needed a sports drink. For the average person, no one will care about this news. However, Li Jingwei realized that this was a good opportunity to make a lot of money and was determined to make it by all means. Later, through his unremitting efforts, he really succeeded.

so, how did he do it? The answer is actually very simple, that is, the word "borrow". Li Jingwei used the word "borrow" three times in a row during the whole operation.

first, study the formula. Li Jingwei is the director of the winery and knows nothing about sports drinks. He thought, to make this kind of high-grade drinks and high-tech products, we must have high-end talents, which can't be done by my own ability, so we must find someone who knows this line. Finally, Li Jingwei found Ouyang Xiao of Guangdong Sports Research Institute, and he said to Ouyang Xiao, "Let's have a cooperation, I will organize production and be responsible for marketing, you will be responsible for studying the formula of drinks, and the profits will be divided between us." Finally, they reached a cooperation agreement. Ouyang Xiao worked out the formula of Jianlibao after more than one hundred experiments. This is Li Jingwei's first borrowing: borrowing his brain.

secondly, it is to promote by market. Although the product formula has come out, how can we push it to the market? Li Jingwei thought of a way: because it is a sports drink, it should first enter the sports meeting, and then be put on the market from the sports meeting.

One day, Li Jingwei heard the news that the AFC would hold a meeting in Guangzhou White Swan Hotel, and the president of the AFC would attend the meeting. Li Jingwei thought, this is a golden opportunity, and we should try our best to put drinks on this conference table. At that time, Jianlibao was just an "ugly duckling", and there was nothing else except the formula. If you want to go to the elegant hall, you must at least have a can or something. What should I do? For Li Jingwei, there is only one way: borrowing. He used the borrowed empty jar to fill the prepared Jianlibao, labeled it, and then put this new drink on the conference table of the AFC through the relationship. At that time, Li Jingwei also invited a photojournalist to help him face-to-face with the opportunity, while the photojournalist yet I feel the harmonious heart-beat of the Sacred Unicorn, standing beside the AFC President, kept a close eye on his every move. And when the AFC President picked up the can and wanted to drink it, the photojournalist "snapped …" for a continuous shot. After that, Li Jingwei took these photos and publicized them vigorously, saying that so-and-so all drank Jianlibao, and the market potential was extremely broad. Therefore, many dealers cooperated with him and signed a large number of orders. However, with the market, where are the products? Li Jingwei still uses the word "borrow".

finally, produce products by borrowing. It is not a simple matter to produce Jianlibao. It takes tens of millions to introduce a production line, and there must be factories, workers, managers and raw materials to purchase. Without a year and a half of preparation, this factory can't be built. Besides, Li Jingwei doesn't have any money. What should I do? Or borrow it. So, how to borrow it? Li Jingwei has adopted the mode of "intensive management". Simply put, he chose a beverage factory and processed it according to its formula requirements. After processing, label it with Jianlibao, and then pay the processing fee after the dealer remits the money.

The advantages of this method are: firstly, it doesn't need to invest, build factories and recruit people, and it doesn't need to bear any risks. Even if the goods can't be sold, it will only be the loss of the goods. Unlike some enterprises, if the products are not sold well, it will not only cause a backlog of products, but also bear a lot of unnecessary expenses, such as salaries of enterprise personnel, investment in factory equipment, raw materials and advertising fees, which will bring great losses to itself.

Li Jingwei skillfully borrowed other people's heads, assets, equipment, venues, technologies and funds ... and "Jianlibao" created the first brand in China's beverage industry by means of "borrowing".

No matter what you do, you should learn to make good use of all available opportunities and conditions to achieve your goals with the help of various social forces.

When it comes to Nike, many people are familiar with it. Today, Nike shoes have become a household name, especially for young people. It is fashionable to own Nike. The influence of Nike shoes in China is enormous, but people seldom know the fact that Nike, with annual sales of tens of billions of dollars, is a company without workers and factories in the United States. At the headquarters of Nike in the United States, there are no workers producing shoes, and there are no factories producing shoes for Nike. People will wonder, since Nike doesn't produce shoes, where did Nike shoes come from? This is Nike's most famous "take advantage of the situation to develop" method.

in October, 1981, Nike took the first step of joint venture abroad, and a joint venture company with Iwai Company-Nike Japan Company was formally established. Phil Nike personally attended the opening ceremony in Japan and delivered a warm speech at the meeting. After the establishment of Nike Japan Company, Nike controlled 5% of the company's equity, and transferred the original distribution right of Nike products of the target rubber company to the new company. At the same time, it joined forces with Japan Rubber Company, which used its manpower to produce Nike shoes and handed them over to Nike Japan Company for sale. As a result, Nike quickly entered the Japanese market.

Although the labor force in Japan is cheaper than that in the United States, it is still relatively high. Phil Nike's success in carrying out the method of "borrowing chickens to lay eggs" in Japan strengthened his determination to carry it out all over the world. In order to reduce costs, Phil Nike turned his attention to developing countries with lower wages and lower raw material prices.

China is a big country with a population of more than one billion, and it is also a huge consumer market. With the improvement of living standards, people are more and more fond of sports, especially teenagers. Phil Nike took a fancy not only to the big market of China, but also to the cheap labor and raw materials in China. As early as 1979, 41-year-old Phil Nike intended to invest in China, but at that time he knew little about China. In order to understand the China market, Phil Nike tried every means to find opportunities to come to Chinese mainland. In 1979, China was going to hold an import and export fair in Guangzhou. Phil Nike thought it was a good opportunity to learn about the China market. After hearing the news, he immediately flew to Hong Kong to go through the entry formalities. However, due to various reasons, he didn't get an entry visa, and his plan ran aground.

Due to the frustration of his trip to Chinese mainland, Phil Nike temporarily turned his eyes away from the market in Chinese mainland. At this time, he found that China and Taiwan Province actually have cheap labor and raw materials owned by the mainland, and Taiwan Province has strong economic strength. Although Taiwan Province's market is relatively small, it is close to the main maritime traffic routes and easy to export, so that the market can become a country in South Asia, and at the same time, Taiwan Province can be used as a base to gradually penetrate into Chinese mainland. He soon found an agent and partner in Taiwan Province. After successfully cooperating with China and Taiwan Province, his eyes turned to another Asian country-South Korea. South Korea, like China, has a large number of cheap labor. Phil Nike also made huge profits by investing in Korea. Nike gets along very well with these partners, and all the products produced are designed by Nike, produced by contracted manufacturers and sold with Nike's trademark.

At the same time, in July 198, Phil Nike applied for entry to the China government again and was approved. His dream of visiting China finally came true. During his inspection in China, he carefully studied and analyzed all kinds of situations. After careful consideration and analysis, Phil Nike decided to invest in China. His move immediately aroused unanimous opposition from all over the company, and none of them wanted to take the risk. Phil Nike was ready for this. He produced all kinds of evidence and materials. After several times of hard lobbying, the company finally agreed to his plan. Phil Nike therefore became one of the earliest American businessmen to invest in China.

After arduous negotiations, Phil Nike signed a contract with relevant parties in China to produce Nike shoes in Tianjin, Shanghai, Guangdong and Fujian, and sold them back to the American market. Since then, Nike shoes have become a high-end brand in China, becoming the focus of young people's pursuit, and their sales volume has been increasing with the deepening of China's reform and opening up and the improvement of people's living standards.

If you want to have amazing development and achieve great career, you must learn to borrow the strength of others and make use of their advantages. Only in this way can you gather the strengths of everyone and stand out.