Traditional Culture Encyclopedia - Photography major - Why is the proportion of male users in JD.COM higher than that in Taobao?
Why is the proportion of male users in JD.COM higher than that in Taobao?
At first, JD. The products of COM are mainly electronic products, which I think led to many male users at first. To tell the truth, ordinary girls seldom pay attention to electronic products, so from a certain point of view, JD.COM may have targeted men from the beginning.
Later, JD.COM also added other types of products, which can be said to cover all aspects of life. As far as Taobao and JD.COM are concerned, the types of products they provide should be roughly the same. However, for the first group of male users attracted by JD.COM, they will think that both are similar, so why take the time to get to know the other one? Generally, they will pay more attention to their initial choice. I think this is why the proportion of male users in JD.COM is higher than that in Taobao.
Another reason is that boys will pursue higher quality than girls, and the quality of goods in JD.COM will be more secure. This is one of the main reasons why many male users choose JD.COM. They care more about quality than price.
When it comes to Taobao, people will think of clothes. Taobao and clothing are inexplicably linked, which leads people to think that Taobao is more suitable for girls. Actually, it seems to be the same. A large part of Taobao users are women.
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