Illustration design of mooncake box-What are the common styles of mooncake box packaging design?

Zhonghui Design (professional packaging design company) answers:

For the design of gift box packaging, the skill of visual communication is an arduous task. Because the packaging design of gift box is related to three-dimensional space, which is different from the graphic design of two-dimensional space, there are more aspects that need to be paid attention to. But in general, it is still carried out from three aspects: color, characters and patterns.

Good color can produce strong visual recognition and impact, so it is one of the important factors affecting the competitiveness of goods. Good packaging must have a good vision and can catch the attention of consumers. How to use the characteristics of color (hue, chroma, lightness, etc.). Shaping the visual communication power of commodity packaging and changing people's emotions have become the focus of design. Designers use color for reference according to market research.

②? A good package can often form an excellent design through the arrangement of words and the flexible use of fonts. The brand image, performance and characteristics of goods should be expressed and highlighted through words, so consumers often know the goods through words, so whether the words are used properly in packaging design is one of the most important factors affecting the sales of goods.

(3) The use of patterns in packaging design plays a role in fueling commodity sales. It is difficult for consumers to have an intuitive understanding of the packaging of many commodities through words and colors, so that consumers' distrust of commodities will greatly reduce the sales of commodities. If you add realistic or painted patterns to the packaging, you can explain the advantages of the goods concretely and truly.

The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.