The most handsome twins in Peking University have also started their own businesses. Their brother Yuan sells masks.

Interviews with two TV programs, Lu Yu's appointment and progress every day, made Yuan and Yuan Zihao the most handsome twin brothers in Peking University. They are students of Peking University and young writers. The second book just published recently gained good sales during the pre-sale period. My brother Yuan also has a third identity-the head of the mask brand.

Love at first sight-starting a business by "predestination"

The interview with Yuan was in a cafe opposite Xiaoximen, Peking University. Compared with Peking University students who come and go with schoolbags, Yuan's appearance and clothes make people have to recognize him at a glance. Because the day before the interview, their new book "We are all the same, Young and Wandering" was just pre-ordered online, so when he appeared, he also communicated with the editor with his mobile phone. After sitting down. The reporter noticed that he left the sea under the brim, meticulous, and fell on his forehead. At first glance, it is an obsessive-compulsive pursuit of beauty and neatness.

But he didn't choose the mask as an entrepreneurial project because he loved beauty.

One of the entrepreneurial trio has many years of experience in the mask market, so everyone thinks that doing this industry will be more familiar and safer. What should the brand name be? For Yuan, who was born in liberal arts and published a book, it is not difficult to choose a name, but its significance is very important. He believes that it is a "fate" for team members to start a business together, and in the complicated skin care market, viewers can choose to buy their masks without trying them out, which is a rare "fate". Their facial mask was developed in Taiwan Province Province, a place with pure raw materials, which means "source", so it is now the "source at first sight".

The factory of "Benyuan Chujian" brand is located in Taiwan Province Province, and the team in Beijing mainly focuses on finance, customer service and administration. August and November are their busiest times every year. In order to alleviate the manpower problem, they will find some college students who need part-time jobs near Wudaokou. As a post-90s generation, how should he manage these "peers"? His face shows the rigor of reason.

Emphasize "meaning" in everything.

"Actually, I'm more introverted and I'm not very good at expressing my feelings. It usually gives people a sense of distance, which is more serious and cold. I am a very direct person in life, so it will be very direct to be with my team partners. " Yuan said he didn't like people who didn't do things seriously. He once met employees who didn't do things seriously, and he didn't hesitate to drive others.

Perhaps his personality is too serious, so Yuan will explore the "meaning" of many things. He said: "I have a quirk that everything makes sense. For example, eating white rice, I only eat half a meal in the canteen, because all the meals taste the same. There is no point in eating a lot. I have this kind of thinking in everything. I will 100% support meaningful things, and I will not do meaningless things. "

It is also this kind of personality that always stresses "meaning" and constantly pursues perfection, which makes Yuan really participate in management from the initial endorsement and promotion of products to the present. In the early days of the three-person team, Yuan was one of the founders of the team, but because of his student status, he was determined to spend more time on his studies, so he was mainly responsible for promoting endorsements and did not participate in real enterprise management and operation.

But every time the copywriter gives him something he needs to promote, he is always dissatisfied. At this time, his inner "meaning theory" came into play again. "What's the point of putting the words you gave me on my Weibo? Not only did it fail to achieve the effect of publicity, but it also wasted my opportunity to send messages in Weibo. " So, he began to modify the copy himself, and even made suggestions on the design of the web page, even if it was as small as the wording on the copy, he would modify it. "They call customers' you'. It's good to be polite, but we are close to the buyers, so it's not friendly to call them at once. It is ok to sell a cute once in a while. "

Because of this, the partner who contributed the most offered to let him fully participate in the management and operation of the company. At that time, the work that Yuan took over happened to be what his brother was doing, so he was extremely careful and cautious after taking over. "Every time I see my brother, I will always be more polite than before, and I will say a lot about my bad work." He mentioned this when he talked about the difficult story of starting a business in an interview.

Stubborn teenager

After becoming popular, the two brothers Yuan revealed to the media that their income was still considerable. As a student, I have no expenses, so I leave them to my parents for management. "Then why do you want to start a business?" Yuan said he just didn't want to spend money at home. "Our family is an ordinary family and our parents are very filial. They will consider changing their grandparents to a more comfortable environment. So I want to share more for them. " When Yuan said this, there was a maturity on his face that was not commensurate with his age.

"My personality is quite stubborn. Unlike my brother, I have to do what I decide. " Yuan described himself to the reporter of Entrepreneurship. When I first started my business, Yuan's family didn't support it. Not long after the brand was established in the summer vacation of his freshman year, he changed his design and worked as a copywriter at home. I don't go to bed until three or four o'clock when I'm busy, and I naturally wake up at six o'clock. "At that time, I couldn't sleep well and couldn't eat anything. My family looked very worried and felt that I had made myself too tired. " However, Yuan's stubborn temper always kept him from giving up. "Tired is very tired, but I won't think about giving up, but I will still insist."

Although Yuan will "carry his stubborn temper to the end" for most of his life, he will clearly know that "he should especially restrain his stubborn temper" at work. Recently, their studio had to change its new office location in Beijing. Yuan said that he didn't ask for food at all, but the housing must meet his requirements. The community must be after 05, and the decoration should be very good. Decorations should be gray, black and white, not colored. "That's my character. I don't like dazzle, and so does my life pursuit. I don't like cool things. "

"What should I do at this time? Will I continue to be stubborn? " Entrepreneurial state reporter asked. "Now is a compromise, because the rent. It is not appropriate to spend thousands of dollars a month for no reason. So, I am trying to compromise. Apart from this, I usually make any decision quite quickly without delay. " In terms of persistence and principle, Yuan has his own clear dividing line. I won't be persistent. "Because if I act arbitrarily, people will think that I can't lead a good team." But "don't do it, but don't make bad reviews." Is that he has always adhered to the principle of uncompromising.

"I always thought, how did the dream come true? I have an aura, and that magnetic field attracts all the good luck to me. This aura means that you are positive enough, you believe that you will get what you want, and you always believe that what you are doing now is right, and you will succeed in the future. Your gas field will be very strong. " What is the probability of "one thousand" about whether everyone can realize "dream"? Yuan's answer is yes. When answering this question, the confident light on his face led to a shallow smile on his mouth, which is probably the appearance of a "stubborn teenager" in youth. I have infinite persistent belief in the future and a lot of brave persistence in the present.

In the interview, Yuan was a well-behaved student, both in speech and thought. Less "idol baggage" on TV, more "mature and steady" of young entrepreneurs. He said that a brother told him to concentrate on starting a business after graduation and not to go to graduate school. But he still insists that "graduate students still have to study" because "that's grandpa's wish. Grandpa is an old man and I don't want him to have regrets. " Yuan has a sense of responsibility that doesn't match his age, but he also has an avant-garde after 90. "Feelings will not, and entrepreneurship will not." Before and after "seeing the source", he was asked to start a business in many projects, but he refused. "I won't settle for it, just do something meaningful."