Jewelry store mother's day activity planning scheme

In order to ensure the high quality and level of activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensively considering the relevant factors of activities. What problems should we pay attention to when making an activity plan? The following is my carefully organized mother's day activities planning scheme for jewelry stores. Welcome to reading. I hope you will like it.

Jewelry Store Mother's Day Activity Planning Scheme 1 1. Theme:

Warm May, emotional kindness, loving maternal love.

Second, the activity time:

20xx May 8th to May 10

Three. Activities:

1. Real buckle

Women's wear/shoes/bedding/sweaters/jewelry glasses/sports and leisure/luggage leather goods/underwear 4.5-6 fold

2. Credit card again

On the basis of enjoying the above benefits, you can also enjoy 200 VIP cards and 15% discount.

3. Give mom a full gift (shopping for health)

Ningbo New Oriental Hospital jointly launched the activity of "Caring for Mother's Shopping and Sending Health". On the day of the activity, anyone who has actually spent more than 200 days in 200 yuan will be given a gift card for women's health examination with the value of 183 provided by New Oriental Hospital.

4. Cooperate with promotional activities:

"Motherly love without borders" —— Mother's Day sincere message inscription activity

Activity time: May 10' Mother's Day'

Every customer who buys more than 200 pounds and leaves a message on the tablet will get a "family of three" photo coupon worth 580 yuan provided by Du Jing Good Time for free. (The number of gifts is limited, while stocks last)

Jewelry store mother's day activity planning scheme 21. Activity theme:

Main title: You decorate your mother's love wish, and the xxx store will help you.

Subtitle: Thousand yuan jewelry enjoys a 100 yuan preferential price.

Second, the activity time:

May 9-May 13

Three. Activities:

Drainage activity

Establish an interactive platform online, pay attention to WeChat official account, read articles, participate in activities, reply to mom's dearest words, or write down the best wishes for mom, create a grateful atmosphere for Mother's Day, and attract more participants.

On Mother's Day (5. 12), xxx Store will select 6 online and offline message interactive persons to present pearl pendants, each person is limited to participate once, and repeated participation will be deemed invalid.

Buy gold for mom and make dad happy!

When you buy gold ornaments in this store, you can get a discount per gram of 36 yuan on Mother's Day. Customers or their fathers can come to the store on Father's Day with today's proof of consumption quality, and can enjoy buying gold ornaments, and can reduce the return amount before buying gold ornaments.

Buy jewelry for mom, and the store immediately "rewards" 100 yuan in cash!

Shop diamond ornaments, 18K gold (inlaid), colorful treasures, pearls, jadeite and silver ornaments are 20% off; Gold inlay, 8.8% discount for 18K gold (plain gold). For example, if the customer wants to buy jewelry for his mother or the mother buys jewelry herself, the actual discount amount is 1000 yuan, and the customer will be given1000 yuan in cash on the spot after the transaction payment.

Thousands of pieces of jewelry enjoy a preferential price of 100 yuan, and two or more counters are set as "best-selling counters for Mother's Day", and the counter accessories are about 180 -2 10, and the price is 100 yuan. 300 yuan and 500 yuan have been graded, including jade pendant 65,438+05%, pearl necklace 30% and pearl bracelet 65,438+00%. (100 yuan price is mostly, and the number of products is limited. Will drain to the store, transform consumption, and improve the conversion transaction rate. )

Four. Active materials:

Hanging flags, ground stickers, counter stickers and desk cards

Banners and booths

Active LED content change

activation record

Atmosphere decoration ornaments

Products needed for in-store gifts, special gifts and other activities.

Verb (abbreviation for verb) publicity plan:

Wechat friends: send it once every 3 days.

Each person invites three different friends to help promote it every day.

Community: Promotion once a day, 1-3 seconds a day.

Friends circle: product promotion and activity content promotion at least once a day.

Aauto, hurry up, Tik Tok, WeChat video promotion.

Call back: 20 invitation calls per person per day.

Door atmosphere propaganda

2 hours a day to the surrounding parks, squares and other places with heavy traffic publicity.

VI. Objectives and rewards and punishments:

Self-decompose according to the target unfinished performance of the month. There are rewards for completion and penalties for failure. The store manager should make his own report and submit it to the manager for approval.

Jewelry Store Mother's Day Activity Planning Scheme 3 I. Purpose of the activity:

1. Origin of Mother's Day: Mother's Day was originally a Spring Festival held by ancient Greeks and Malays to show their respect for their mother God. Later, in medieval England, the fourth Sunday of Lent from the end of February to the beginning of April was Mother's Day. On that day, adult children must take things home and give them to their mothers. In America, the earliest record of Mother's Day is 1872, which was put forward by Julia. She suggested dedicating this day to "peace" and holding mother's day gatherings in Boston and other places.

1907, Anna from Philadelphia launched a national Mother's Day. She persuaded her mother's church in West Virginia to hold a Mother's Day celebration on the second Sunday in May, which was the anniversary of her mother's death two weeks ago. After that, Anna and her supporters began to write letters to ministers, entrepreneurs and politicians, demanding the establishment of a national Mother's Day. President Wilson also issued an official statement on 19 14, making Mother's Day a national holiday, that is, the second Sunday in May.

2. Purpose of the activity: increase the turnover of the day. Strive for new customers and consolidate customers. Create a healthy corporate image with sincere service and sincere quality.

Two. Activity time:

XX may 14

Three. Activity theme:

Red House "What I Want to Say to Mom Most on Mother's Day"

Four. Activities:

Due to the festive nature of Mother's Day, discount packages may promote sales, but for the long-term benefits of corporate image building and customer feelings, promotional activities should focus on emotional appeal. Send a mother's day card and a carnation to all customers who come to have dinner with their mothers on Mother's Day. Customers can fill in greeting cards on the spot, send greetings to their mothers, and service personnel can broadcast greetings in the store. Note: Activity A is only for customers who come with their mothers, regardless of age. Specifically, the service staff will observe and ask.

Allow more deliveries, but allow any mother to come to dinner, otherwise the customers will be full. B the tone of the announcer must be sincere and full of emotion, but it may be perfunctory, and the responsibility will make the customer feel embarrassed and played. Pupils are relatively suitable. C with songs such as "Only Mom is Good in the World", the reading effect is better.

Verb (abbreviation of verb) activity promotion;

1. Copy title: Red Room "What I Most Want to Say to Mom on Mother's Day" activity.

2. Text: What gift did you prepare for your mother on Mother's Day? In fact, you really don't have to worry about it, because nothing can make your mother happy more than a safe family reunion. Sending a blooming carnation, a sincere blessing and a delicious and relaxing reunion dinner is the best gift for my mother. This red room is ready for you. You give your mother the best wishes, and the red room gives you the best service.

3. Publicity methods: pop posters and banners. .

Cost budget of intransitive verbs

1. According to the demographic analysis of the three stores in March, there were 326 people at the peak of Zhongshan Store, with an average of 288 people. There are 250 peak people in Yan 'an Store, with an average population of 196. There are 232 people at the peak of Minjiang Store, with an average population of 196. Among them, the crowds during the week are mostly more than those on Sunday. In addition, according to the promotional activities of xx Mother's Day, some people tend to eat at home on Mother's Day. Children, an important part of our customers in Minjiang store, don't have strong consciousness and enough economy to go to the red room to have dinner with their mothers.

Therefore, in line with the principle of saving promotional items, the crowd is estimated by each store. Personally, Zhongshan Store distributed 150 carnations and 100 cards, Yan 'an Store distributed 80 carnations and 100 cards, and Minjiang Store distributed 90 carnations and 100 cards. Excess greeting cards can be stored, and carnations have a short shelf life. If there is a large amount of surplus, it can be sent out or sold by service personnel at the door of the store.

2. Promotion cost budget

Wholesale price of carnations around 9 yuan per dozen 12. The fee is below 300 yuan.

The wholesale price of greeting cards is about 0.5 to 1.5 yuan. However, due to the publicity effect, greeting cards should have the logo of the red house, which is exquisite and has certain preservation value. The cost should be controlled below 300 yuan. The total cost can be controlled around 600 yuan, and the promotion cost is low.

Jewelry store mother's day activity planning scheme 4 I. Activity background

In order to better convey Jiahua's emotional culture, enhance consumers' impression and memory of "Jiahua Jewelry" and promote sales with brands, this activity plan is now formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "Jiahua Jewelry", which reminds the target consumers of their concern about "Mother's Day", triggers their celebration of "Mother's Day", and makes "Mother's Day" penetrate into the emotional depth of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the purchase rate of brand names.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Drive the sales of Jiahua Store products.

3. Carrying the brand mission of Jiahua brand "I express all kinds of feelings"

4. Inherit the traditional concept of marriage and establish the market position of Jiahua Jewelry as the first jewelry brand in the wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target group is people aged between 25 and 45 who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

May 1 1- May 14

Activity of intransitive verbs

1. All customers who visit Jiahua Jewelry Store during the event will receive a carnation.

2. If you spend more than 5,000 yuan (preferential price) in Jiahua Store, xxx wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can design a simple wedding photo series with a local wedding photo studio, named "Love for Mom". )

3. Mothers who have been married for more than 13 years can get a beautiful gift of Jiahua jewelry with relevant documents. (places are limited while stocks last), and you can also enjoy a 8.8% discount.

Seven, publicity methods

1, "Mother's Day" content banners are hung on the main streets of the city.

From May 1 1 to May 65438+3, high-density banners were hung on the streets with large traffic in urban areas, and in the name of "Jiahua Jewelry", people were reminded to pay attention to "Mother's Day" in sensational language, forming a strong festive atmosphere.

2. Send a "Mother's Day" family message; Send the activity content by SMS.

From May 1 1 to May 13, in the name of "Jiahua Jewelry", a wonderful message of "Mother's Day" was sent to new and old customers of "Jiahua Jewelry" to remind consumers that May 13 is "Mother's Day" and impress consumers with emotional exchanges. On May 9th and 10, the activity content was sent by SMS to inform the target consumers of the activity content of "Jiahua Jewelry" from May 1 1 to 13, and the main location of the activity.

Optional content of banners and text messages:

1. A mother's heart is a paradise for children and a thermometer for children's feelings. The most holy and beautiful thing in life is maternal love.

———————————— Jiahua Jewelry

2. Mom, you are the perfect combination of mother, confidant and friend. Today is Mother's Day, and I want to say to you, "Mom, I love you."

———————————— Jiahua Jewelry

There is one of the most beautiful voices in the world, and that is the mother's call. Happy Mother's Day!

———————————— Jiahua Jewelry

All the glory and pride in the world come from mother. Mom-you are my supreme sunshine, more dazzling than diamonds.

———————————— Jiahua Jewelry

5, grateful mother, jewelry love!

From May 1 1 to May 13, "Jiahua Jewelry" presented a triple gift to the loving mother in the world. Affordable gifts: folding jewelry; Filial piety: bright carnations; Sweet gift: wedding anniversary photo. For details, please call: ...