38 types of positions in 4A companies

Anyone who has been in contact with an advertising agency knows that people in advertising agencies are generally divided into three categories:

1. Clients (those who receive clients, AD/AM/AE...)

2. Creativity (those who come up with ideas, copywriters/art...)

3. Execution (those who make materials)

Just like knowing what is happening in an Internet company Products, operations, and development are all the same, but most people don’t know how detailed and abnormal these 4A companies are...

Job Set of 4A Companies:

1. AAD [Associated Account Director]——Deputy Account Director

2. AAD [Associated Art Director]——Associate Art Director

3. ACD [Associated Creative Director]—— Deputy Creative Director

4. AD [Account Director]——Customer Service Director, Business Director

5. AD [Art Director]——Art Director (can act independently in the creative department Art supervision of art direction work)

6. AE [Account Executive]——Account execution, customer service, account executive; budget executor, responsible for all related business between advertising agencies and advertisers, The connection between concept, budget and advertising performance

7. AM [Account Manager]——Account Manager

8. AP [Account Planner]——Account planning (divided into strategic planning and business Two types of planning)

9. 〔Artist〕——Copywriter

10. ASM〔Area Sale Manager〕——Area Sales Manager

11 . CD〔Creative Director〕——Creative Director, Creative Director, Creative Director (the predecessor of CD was either a copywriter or an art designer. He became a supervisor because he accumulated rich experience and had excellent creative achievements)

12. [Copy Director]——Copywriting guidance

13. CGH [Creative Group Head]——Creative group leader

14. [Computer Visualizer]——Computer Draftsman

15. CW [Copywriter]——Copywriter

16. DCS [Director of Client Service]——Account Executive

17. ECD 〔Executive Creative Director〕——Executive Creative Director

18. FA〔Finish Artist〕——Finishing Artist

19. 〔Finish Artist Group Head〕——Finishing Team Leader< /p>

20. GAD〔Group Account Director〕——Customer Group Director

21. GCD〔Group Creative Director〕——Creative Group Director

22. GMD〔 General Managing Director〕——General Manager

23. MD〔Media Director〕——Media Director, Media Department Manager

24. [Media Supervisor]——Media Director, Media Director

25. [Media Planner]——Media planning

26. [Planning Director]——Planning guidance

27. [Planning Supervisor]——Planning Director

28. [Print Production Manager]——Graphic Production Manager

29. [Production Manager]——Production Manager

30. [Research Supervisor] ——Investigation Director

31. SAD [Senior Art Director]——Senior Art Director

32. SCW [Senior Copywriter]——Senior Copywriter

33 . 〔Studio Manager〕——Studio Manager, Office Manager

34. 〔Traffic Control Specialist (referred to as Traffic)〕——Production and Control Personnel

35. 〔Traffic Coordinator〕 ——Graphic production coordinator

36. [TV Producer]——Producer

37. [Visualizer]——Illustrator, illustrator, draftsman, visual design

38. 〔Visualizer Group Head〕——Visualizer Group Head