What to study in the Omni Media Planning and Marketing Major

Basic professional courses: photography basics, graphic image design, advertising laws and regulations, advertising practice, marketing, consumer psychology and behavior, new media marketing communication.

Professional core courses: advertising planning and creativity, advertising copywriting, short video creativity and production, film and television advertising creativity and production, H5 design and production, new media marketing, new media data analysis and application, new media Platform operation and promotion.

1. Advertising and Marketing Theory:

Introduce the basic concepts, principles and theories of advertising media so that students can understand the relevant knowledge of advertising and marketing.

2. Digital Marketing:

Teach the concepts, methods and practices of digital marketing, and cultivate students’ insight and application ability of digital marketing trends.

3. Brand management and strategy:

Introduces brand image building, brand communication and marketing strategies and other related content to help students master the basic skills of brand management.

4. Market research and analysis:

Teach the basic methods, skills and practices of market research, lead students to have an in-depth understanding of the market and consumers, and provide data support for advertising planning and marketing.

5. Creative advertising design:

Introduce the concepts, design methods and practices of creative advertising through examples to cultivate students' creative thinking and visual expression abilities.

Cultivation objectives:

This major cultivates the comprehensive development of moral, intellectual, physical, artistic and labor skills, masters a solid scientific and cultural foundation and knowledge of marketing, media communication, etc., and is capable of all-media advertising planning and production High-quality technical and technical talents with the ability of operation and promotion, craftsmanship and information literacy, and the ability to engage in advertising planning, picture and audio and video production, new media editing, data collection and analysis, all-media operation and promotion, etc.

Employment prospects:

The employment prospects of the all-media planning and marketing major are very broad. For college students in today's society, the employment prospects are already very good compared with other majors. The Marketing and Planning major aims to cultivate good professionalism and innovation awareness, a series of management knowledge such as modern sales management and product marketing, planning, and operation skills, and the ability to use e-commerce and network technology to conduct market research, forecast analysis, and market research. High-quality talents with practical abilities in development, business negotiation, product promotion, marketing planning, etc.